(TrendHunter.com) These November 2017 luxury trends feature a variety of products and marketing initiatives that aim to appeal to consumers who want the best of the best.
The Balvenie succeeded in this by…
(TrendHunter.com) November 2017 toy trends reveal the diversity of options that children now have in deciding the hobbies or interests they would like to pursue.
One such example is the Lottie Wildlife Photographer…
On Sunday’s season finale of HBO’s “Last Week Tonight,” John Oliver devoted his signature operatic deconstruction/take-down segment to the Trump presidencyparticularly to the way the 45th president of the United States uses internet-style trolling (on and off the internet) as a disinformation and diversionary tactic.
Oliver also announced that while his show is on hiatus, he’s bringing back the so-called Catheter Cowboya folksy, cowboy-hat-wearing commercial spokesman Oliver first introduced in February (see “John Oliver is running ads on cable news to educate just one viewer: Donald Trump”) specifically for the benefit of the famously low-information president. Whereas early in the year, Oliver placed ads on Fox News, CNN and MSNBC in the Washington, D.C. market to target Trump, now that we all have a better sense of the TV-addicted president’s viewing habitshe really only seems to consistently watch one cable-news network (especially his favorite show, “Fox & Friends”) these daysOliver plans to only buy ad time on Fox News.
Oliver starts talking about the new Catheter Cowboy ads at the 21:10 mark in the video above, and previews the first full ad, which covers “clean coal” and Frederick Douglass (spoiler: Frederick Douglass is dead)at 21:55.
Join us in New York this Wednesday and Thursday for Ad Age Next, a new event where top marketers and innovators will explore AI, chatbots, voice marketing, rapid-fire creative iteration, next-level ad blocking, VR and even the way we see the future. See the full agenda.
Publishers are hoping they like a newly promised Snapchat redesign, because they’re souring on the service as it stands. Deals to share ad revenue aren’t leading to expected payoffs, and audiences in some cases are actually declining, some publishers say.
“Revenue share numbers have been far lower than we want,” says a publishing exec who works with the company. “Snapchat has to be way more aggressive getting users to the content more frequently.”
Yet another internet-enabled skinny TV service debuts today. This one, from Philo, will only include entertainment-focused content at launch.
A&E Networks, AMC Networks, Discovery Communications, Scripps Networks and Viacom are part of the bundle. These companies are also investors in the service.
Philo’s basic package will include 37 channels for $16 per month, with the option to add another nine channels for an additional $4.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Cannes Lions Festival of Creativity heard the industry’s complaints. The event has gotten too big and too pricey, and it’s scaling back. Ad Age’s Lindsay Stein reports that Cannes is “trimming the event’s length, cutting back prices and streamlining awards.” The event in June will last five days instead of eight. It’s getting rid of the Cyber, Integrated and Promo & Activation Lions. The price of a full-access “Complete Pass” is being trimmed by about $1,045 (but then again, the event is shorter, too.)
All the soul-searching came after Publicis Groupe said it wouldn’t participate next year, and WPP CEO Martin Sorrell called it “too expensive.” Despite the changes, it’s still going to be pricey: A ride to Cannes from the Nice Airport will set you back $93.
Smashing coffee machines
Muslims on the whole, and in particular Muslim women, are woefully under- and mis-represented in marketing, despite representing a huge consumer group. By 2030, it is estimated that Muslims will make up a quarter of the world’s population, and the global Islamic market will be worth more than $5 trillion by 2020.
Yet, depressingly, in mainstream media, Muslims are still predominantly the lacks-English-oppressed-terrorist persona. Then look at the representation of Muslim women by fashion and beauty brands, where the majority are uber-cool-light-skin-tone persona.
Representation of Muslim women ping pongs between fitting a stereotype or breaking one, not the middle ground where most of us are. Brands seem to believe that casting a Muslim woman as the star of the show ticks the box.
Buying a car keeps going the way of Netflix, as more automakers and dealers adopt subscription-based purchase models that give buyers access to multiple models for a fixed monthly rate.
Cadillac, which launched its Book By Cadillac program in New York in January, announced Monday it’s expanding the service to Los Angeles and Dallas. Monthly memberships run for $1,800 plus a $500 sign-up fee, and cover registration, taxes, insurance and maintenance. Volvo and Porsche this fall launched their own subscription services.
The trend is even heading down-market to cheaper vehicles. One program called Flexdrive allows dealers to make new and used cars available for subscription terms as short as seven days. A single fee includes insurance, maintenance and roadside assistance. The service, available in Atlanta, Austin and Philadelphia, is a joint venture by Autotrader-owner Cox Automotive and automotive services company Holman Enterprises.
Yet another internet-enabled skinny TV service debuts today. This one, from Philo, will only include entertainment-focused content at launch.
A&E Networks, AMC Networks, Discovery Communications, Scripps Networks and Viacom are part of the bundle. These companies are also investors in the service.
Philo’s basic package will include 37 channels for $16 per month, with the option to add another nine channels for an additional $4.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Cannes Lions Festival of Creativity heard the industry’s complaints. The event has gotten too big and too pricey, and it’s scaling back. Ad Age’s Lindsay Stein reports that Cannes is “trimming the event’s length, cutting back prices and streamlining awards.” The event in June will last five days instead of eight. It’s getting rid of the Cyber, Integrated and Promo & Activation Lions. The price of a full-access “Complete Pass” is being trimmed by about $1,045 (but then again, the event is shorter, too.)
All the soul-searching came after Publicis Groupe said it wouldn’t participate next year, and WPP CEO Martin Sorrell called it “too expensive.” Despite the changes, it’s still going to be pricey: A ride to Cannes from the Nice Airport will set you back $93.
Smashing coffee machines
The way we use, own and think about vehicles is being transformed – and brands that want to weather the changes need smart marketing ideas, writes Nissan’s global marketing chief.
With tales of sexual harassment pouring out of the advertising industry a female creative shares how abuse killed her creative ambition.
Stylist, the ShortList Media-owned free title, created a larger event for its readers with content that appeals to the “influential metropolitan woman”.
Chivas Regal, the Pernod Ricard whisky brand, has revamped its blending experience to educate consumers on the spirit.
Glossier, the New York-based beauty brand, is the latest in a string of online retailers setting up shop in London.
ITV has reported a 4% fall in advertising revenues in the third quarter of 2017, a performance that has “reassured” analysts.
Agency arrives on the mainland with second Asia office.
Jose Pape reflects on a turbulent first year leading Cannes Lions, and explains why a journey through Campaign’s archive reassured him that the festival could recover from its recent troubles.
Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second quarter in a row.
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