Yelli: Black

Exotic cooking with Yelli became easier. It almost registered in the home kitchen. And now you don’t have to go to a restaurant to have an American chowder or Indian masurdal. But it was difficult for customer to put up with this fact because of the barrier: exotic means hard to cook. That’s what we were working on in the video., We found out a funny insight: when you’re cooking something complicated you’re standing at the stove for a long time, you’re cleaning, cutting, crushing, pouring in, grinding, brewing– you’re sweating as you’re working out. That’s why we decided to show that cooking an exotic soup with Yelli would be such a simple exercise. At the same time we associated with a healthy lifestyle where our product was a full first course.

And a friendly crazy chef in the lead role not only became a source of joy for the agency but also increased the viewing time of the pre-roll.

Yelli Black

Video of Yelli Black

Yelli: Vacuum Cleaner

Another autumn advertising campaign for our friends, Yelli brand of “Yarmarka” company. This time we were solving two problems at once: showing the easy cooked Yelli soups and developing the idea for a series of pre-rolls which would allow the brand to create endless new plots without additional costs.

And we came up with the idea and structure of the videos built on Internet memes – an endless resource of user content and vivid plots. We complemented them with the slogan delivering the main message of the campaign.

The result of the campaign: the percentage of pre-rolls views was 67% and the cost of broadcasting dropped more than twice – from 1.39 to 0.60 RUB.

Yelli. Vacuum Cleaner

Video of Yelli. Vacuum Cleaner

Thinkbox live stream: the business impact of advertising

Join us today, 16 November, to watch a live stream from Thinkbox, which will explore an evidence-based look at the business impact of advertising.

Caixa de Histórias 116 – Mitologia Nórdica

Nesta semana viajamos para Asgard para entendermos a “Mitologia Nórdica” de Neil Gaiman. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Cultura Amazon ======== COMENTADO NO EPISÓDIO CdH 93 – Deuses Americanos CdH 20 – Oceano no fim do Caminho Programa no youtube – Do que que fala? ======== FALE CONOSCO . […]

> LEIA MAIS: Caixa de Histórias 116 – Mitologia Nórdica

Joan Creative Welcomes New Managing Director, Head of Account Management

Joan Creative hired Karla Stewart as managing director, head of account management.

In the role, Stewart will be tasked with leading all brand partnerships and the agency’s account team out of its New York headquarters and report to CEO Lisa Clunie.

“We’ve been fortunate to have great success in our first 1 ½ years since Joan opened its doors, and Karla joins us at a key time in our development as an agency” Clunie said in a statement. “Her global account and operations leadership experience combined with her belief in the outrageous power of excellent creative ideas, will be a huge asset to Joan as we create the next chapter in our history. She is a true ‘Joan’ at heart, and we’re thrilled to have her on board.”

Stewart arrives at Joan from 72andSunny, where she has served as group brand director for the past two and a half years, where she trained the agency’s account managers and worked with its global leadership team while also running its Diageo and Unilever accounts. She originally joined 72andSunny as a brand director in November of 2014, following stints as an account director with W+K New York and GS&P New York. Prior to joining W+K New York in December of 2010, she spent over a year and a half as an account director with W+K London, where she worked on Nike and Nokia.

Wednesday Odds and Ends

-BBH Singapore launched a “Now, There’s Choice” campaign for Ikea (video above).

-Deutsch New York hired JWT New York’s Matt Baker as chief strategy officer.

-VaynerMedia launched a tribute to Dale Earnhardt Jr. for Budweiser.

-Fort Worth, Texas agency Warren Douglas Advertising re-hired director of software development Alex Brotman, promoted Jantzen Moelle to marketing analyst and Cassidy Newton to vice president, data sciences. 

-Brand and digital agency Fine is partnering with Napa Valley winery Cuvaison.

-Winston-Salem, North Carolina agency The Variable hired former EP+Co. senior vice president, group account director Zac Painter as director of account management and promoted David Jones to vice president, creative director.

-Bloomberg examines “How a Millennial Is Keeping a 100-Year-Old Eyewear Brand On-Trend.

Cadbury: Flavourism

Cadbury: Flavourism

Video of Cadbury: Flavourism

Breast Cancer Now: 2050

Breast Cancer Now: 2050

Video of Breast Cancer Now: 2050

Brothers for Life: Tinqoh

‘Tinqoh’ Brothers For Life Yenzakahle ad :: Lebogang Rasethaba (Egg Films)

Video of ‘Tinqoh’ Brothers For Life Yenzakahle ad :: Lebogang Rasethaba (Egg Films)

BMO: BMO Celebrating Women

BMO Celebrating Women – Campaign Video

Video of BMO Celebrating Women – Campaign Video

Caser Seguros: Future Insurances

Caser Seguros 20

Video of Caser Seguros 20

Caser Seguros: Robot

Caser Seguros: VR

Cleveland State University: Hot Dog

Cleveland State University: Mmm Popcorn

Cleveland State University: More Cheese

Smart: smart Record Breaking Fun

“The smart fortwo electric drive is an ideal urban mobility solution for many reasons, including its small stature. To introduce the new model to Canada, we wanted to have some fun and prove that big ideas can come from small packages with an initiative as modern, fun and quirky as the vehicle itself,” says Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada.

A team consisting of employees from Mercedes-Benz Canada and its advertising and media agencies, BBDO and OMD, set a new GUINNESS WORLD RECORDS title by using static electricity to hang 415 balloons from a single wall. The GUINNESS WORLD RECORDS title setting feat took place at a sound stage in Toronto’s west end on September 29, 2017.

“As adjudicators, we’re called upon to judge, and often marvel, at the living embodiments of human imagination,” said Philip Robertson, Guinness World Records adjudicator. “Mercedes-Benz achieved an electrifying Guinness World Records title, and introduced a new electric vehicle in an ingeniously creative way.”

This electrifying accomplishment took careful planning and several rounds of testing. There was no blood, sweat or tears – moisture isn’t conducive to static electricity – but a lot of human energy to generate the electric charge required to suspend the balloons. Per official requirements, the balloons were inflated manually (a handheld pump was permitted) and no participants in the record-setting had product in their hair, as it would have artificially increased the adhesiveness of the balloons.

Smart: Smart Record Breaking Fun

Video of Smart: Smart Record Breaking Fun

Chicago Collation For The Homeless: 4 STAR CITY – LOWER WACKER AND COLUMBUS

Chicago Collation For The Homeless: 4 STAR CITY – WILSON VIADUCT

Chicago Collation For The Homeless: 4 STAR CITY – MICHIGAN & CHESTNUT