Nov
16
Greater Anglia previews new trains with VR experience
Posted in: UncategorizedTrain company Greater Anglia is showcasing its new fleet of trains with a virtual reality experience hosted at stations across its network.
Nov
16
The march of creative machines
Posted in: UncategorizedIt’s time for creators to evolve alongside AI and embrace creative machines.
Nov
16
Freuds hires from Wunderman for new data role and brings in director from Contagious
Posted in: UncategorizedFreuds has hired Joe Faul (pictured) from WPP digital agency Wunderman to the new role of head of data and analytics, and brought in Contagious and PepsiCo veteran Arif Haq as a director.
Nov
16
McDonald's gets #ReindeerReady with social Christmas campaign
Posted in: UncategorizedMcDonald’s has launched its Christmas campaign, which includes a film about a girl saving a carrot for Santa’s reindeer, as well as a features hub on Snapchat.
Nov
16
Amplify bolsters creative department with new hires
Posted in: UncategorizedBrand experience agency Amplify has hired Vikesh Bhatt and Ben Peckett to the roles of creative directors.
Nov
16
SNL's Sure-Shot Photographer Herds Celebrities, and Once a Live Llama
Posted in: Uncategorized
Mary Ellen Matthews has put some of the biggest celebrities in the world in some strange situations. She’s wedged Andy Samberg into an olive in a martini glass, dressed up Sarah Silverman as a chambermaid and had real-life Donald Trump spritz ersatz Trump hairspray on his coif. It’s all part of her job as lead photographer for “Saturday Night Live,” where her portraits, including those iconic bumpers that appear before and after the commercials, are as integral to NBC’s sketch comedy show as Kate McKinnon’s Kellyanne Conway impersonation.
Matthews celebrates her 25th anniversary with the show this year, having joined as an assistant photographer in 1992 and rising to lead photographer in 1999, succeeding the great Edie Baskin.
Now in its 43rd season, “SNL” is arguably more relevant now than in Matthews’ earliest days at Studio 8H, where the show broadcasts from inside 30 Rockefeller Center. “SNL” is enjoying its second-most-watched season in 23 years, just behind the previous one, which averaged over 11 million viewers per episode.
Nov
16
Your Thursday Wake-Up Call: Time Inc.'s Future Might Involve the Koch Brothers. Plus, P&G's Surprise
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: The Koch brothers — the billionaire industrialists and champions of conservative causes are reportedly offering financial support to Meredith Corp.’s bid for Time Inc. The New York Times, citing unnamed people involved in the talks, says Charles and David Koch “have tentatively agreed to back Meredith’s offer with an equity injection of more than $500 million.” Meredith, whose titles include Better Homes and Gardens as well as Family Circle, has tried before to take over Time Inc., which publishes Time, People, Fortune and Sports Illustrated. But this time Meredith is reportedly back with big money.
The Times notes that the Kochs spent $720 million ahead of last year’s election to support conservative policies and candidates, though it’s not clear how much influence (if any) the brothers would have on the publications if the deal happens. But if does go forward, every word from the legacy publishing empire will be scrutinized for potential signs of the Kochs pressuring coverage. Incidentally, here’s a Bloomberg News headline about the Kochs’ influence, from a few hours before the Times published its scoop: “Koch-Funded Group Prods Trump’s EPA to Say Climate Change Not a Risk.” These are interesting times, indeed.
Nov
16
Makeover Ahead for Ulta Beauty With New Agencies
Posted in: Uncategorized
The beauty landscape may be more competitive than everearlier this week, Spotify raised a few carefully plucked eyebrows when it began selling lipstickbut there’s also massive opportunity for beauty retailers to personalize their products and offer virtual help with cosmetics. That’s what Bolingbrook, Illinois-based cosmetics seller Ulta Beauty is going after by revamping its marketing with new agency relationships in a bid to attract more loyalists.
After issuing requests for propoals for both its creative and media accounts in July, Ulta has chosen McCann New York to handle creative and MullenLowe’s Mediahub for media duties. The brand formerly worked with MullenLowe on creative and Mediahub on media, but the latter’s new relationship will include a revised strategy and team.
“They’re creative powerhousesthey understand brand-building from a true emotional level and they both have digital and social at their hearts,” says Shelley Haus, who joined Ulta as senior VP of brand marketing three years ago. “We want to complete this transformation to make sure we are reaching our beauty enthusiasts in ways that connect with them like no one else.”
Nov
16
Pitch update: Axa, Experian, TGI Fridays
Posted in: UncategorizedKeep up to date with the latest in agency new business with Campaign’s Thursday round-up of pitch lists, reviews and wins.
Nov
16
The Telegraph has partnered with Amazon for the launch of the Echo Show
Posted in: UncategorizedThe Telegraph has worked with Amazon to craft a daily news flash briefing specially for the Echo Show which launches today.
Nov
16
M/SIX names new global leadership team with hires from MEC and TMW
Posted in: UncategorizedM/SIX has appointed a new global leadership line-up with two new senior hires and a series of internal promotions.
Nov
16
Voice AI company Voysis launches commerce platform for brands and retailers
Posted in: UncategorizedIrish voice AI start-up, Voysis, has launched a commerce platform it claims will allow any e-commerce company to stand up their own brand-specific, native voice experience.
Nov
16
DMS USA 2017: 'Journalism still works' says Business Insider founder
Posted in: UncategorizedShort ads are good, Facebook and Google aren’t the only game in town, and media companies should stay worried.
Nov
16
Gyro promotes MD Kate Howe to UK CEO as part of management rejig
Posted in: UncategorizedGyro UK has promoted managing director Kate Howe to the newly-created post of chief executive, as part of a management reorganisation.
Nov
16
Guardian Labs launches new B2B section
Posted in: UncategorizedGuardian Labs, the branded content division for The Guardian, is launching a new B2B section with founding clients Facebook, Thomson Reuters and the Post Office.
Nov
16
MC&C promotes Trust after MD Mark Jackson departs
Posted in: UncategorizedMC&C Media has promoted deputy managing director Robin Trust to UK managing director, filling the vacancy left by the departure of Mark Jackson.
Nov
16
WPP says it will invest more in ADK if Bain's bid fails
Posted in: UncategorizedAs the tender offer nears its expiry date, WPP is working harder to get fellow ADK shareholders on its side.
Nov
16
TV ads create 71% of advertising-generated profit
Posted in: UncategorizedA study of over 2,000 ad campaigns has found that, pound for pound, TV advertising out-performs all other media investments.
Nov
16
The Guardian scoops Brave Brand of the Year Award
Posted in: UncategorizedThe Guardian voted as The Marketing Society’s Brave Brand of the Year 2017, writes Elen Lewis, editor of The Marketing Society.
Nov
16
Thoughts on AI, mixed reality and diversity from Web Summit
Posted in: UncategorizedThese key ideas kept the AnalogFolk technology team’s minds buzzing in Lisbon.
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