(TrendHunter.com) Iceland’s famously diverse landscape provides travelers with the perfect opportunity for a unique adventure-based experience, which is why the Stockholm-based company, Utopia Arkitekter,…
(TrendHunter.com) As there are billions of single-use coffee cups that end up discarded after they are used for only a very short period of time, Lush Cosmetics teamed up with James Cropper 3D Products to repurpose…
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DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: JWT, Hyderabad, India
Managing Partner: Ram Gedela
Chief Creative Officer: Senthil Kumar
Executive Creative Director / Art Director / Copywriter: Shyamsunder Goud
Photographer: Aneel Boosa
Digital Image Retoucher: Vijay Nanaware
VP / EBD: John Thomas
Account Director: Abhishek Goud
The post Clenzo by JWT appeared first on DesiCreative.
Forget what you think you know about millennials — they are now a group that spans 25 years and the upper tier is reaching adulthood, says Lucie Green, worldwide director of JWT Intelligence, at Ad Age’s Next Conference. Here, she discusses some misconceptions and stereotypes about the demographic.
The harsh response to Pepsi’s Kendall Jenner ad was “was the most gut-wrenching experience of my career,” Brad Jakeman, the outgoing president of PepsiCo’s global beverage group, said Thursday in his first public comments about the ad, which Pepsi pulled earlier this year amid widespread criticism.
In a wide-ranging on-stage interview at the Ad Age Next conference, Jakeman also warned marketers to have compassion for fellow marketing executives who get caught up in similar social media firestorms. He cited the example of Dove, which despite years of progressive female advertising, was put on the defensive last month over a small portion of a body wash ad that some critics deemed racist.
“We are now publishing thousands of pieces of content,” Jakeman said. “There are going to be these issues. And when they happen, be the person that reaches out to that company and say, ‘How can I help.’ Don’t be the person that piles on.”
After outbidding Sky in August for exclusive ATP tour tennis rights, Amazon has now expanded its deal with ATP to include live and distribution rights for 37 ATP World Tour events.
The cable giant is discussing acquiring the Fox movie studio, the FX network, regional sports channels and a vast overseas TV distribution business.
-Sid Lee and Skyn say “Yes, Yes, Yes” to marriage equality in Australia (video above).
-Media agency M/Six introduced a new leadership model.
-The Marketing Group’s Truth “Thinks Blockchain Is the Answer to Advertising’s Media Transparency Issues.”
-Digiday examines how”The role of publishers’ content studios is ever-expanding.”
–Dave Trott takes on “Big pseudoscience.”
-Cultivate.Media added former agency creative Jakob Strom to its directorial roster for U.S. representation.
(TrendHunter.com) The Ember Ceramic Mug is a modern piece of equipment for the home or office that will offer you the ability to keep drinks at the optimal temperature without having to deal with microwaves or other…
Comcast has expressed interest in acquiring a big portion of 21st Century Fox’s film and TV assets, swooping in after talks with Walt Disney cooled, according to people familiar with the matter.
Comcast, the owner of TV networks such as NBC and the movie studio Universal Pictures, approached the Rupert Murdoch-controlled media group about the assets, said the people, who asked not to be identified discussing private information. Fox shares surged 5.2 percent in late trading after CNBC and the Wall Street Journal reported the news earlier.
Disney had sought a stake in European satellite carrier Sky Plc, the National Geographic, FX and Star India cable networks, and the 20th Century Fox film and TV studio, people familiar with the matter said earlier. Comcast would also be interested in Fox’s regional sports networks, one of the people said Thursday. Fox would be left with its assets including its cable news outlets and broadcast channel, including local stations.
Facebook is trying to win over the influencer crowd with an app built just for them, and it connects to Watch for those influencers with an official show on the social network.
The Facebook Creator App, announced Thursday, will give internet stars a place to create and edit videos, film live, message with followers and track stats about their videos. The app is for people with a Facebook Page, not just a personal account.
Facebook also announced that it was developing more Watch shows with creators as the stars.
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