Havas UK chief marketing officer Tracey Barber (below) explores why we should broaden our horizons – across borders, and across industries – when it comes to diversity.
What demands will consumers make of brands next year and what’s out there in the tech world to help solve these issues? Iris’ head of innovation makes a few predictions.
The retailer has brought its Cinderella-inspired ‘You Shall’ campaign to life in stores across the country, hoping to engage with customers through a ‘special & unique’ shopping experience.
Banco celebra o Dia da Consciência Negra com filme “Duas mulheres. Duas vidas. Uma luta.”
> LEIA MAIS: Bradesco lança documentário que cruza trajetórias de Elza Soares e Rafaela Silva
Tap into the holiday spirit with these podcasts, whether you’re looking for some history, tips, a little existential perspective or simply to be entertained.
The Times on Monday suspended Mr. Thrush, who has covered the Trump administration for the newspaper, after the website Vox published a report accusing him of acting inappropriately toward women.
-Mother London launched a “Roll Together, Feast Together” campaign for KFC (video above).
-Havas launched a brand strategy and culture consultancy called Triptk, a joint venture with the former team of Omnicom’s Flamingo.
-Adweek has your 2017 holiday ad roundup.
-GroupM global chief digital officer and North American chairman Rob Norman is retiring after 31 years with WPP.
-The New York Times examines how advertisers are struggling to adjust to a divisive political climate.
-Chinese agencies are starting to expand to the U.S.
-Ogilvy & Mather London CCO Mick Mahoney explains how to be unreasonable in four steps.
-Y&R named Publicis veteran Chris Foster as president of its Asia operations.
Conan O’Brien is so pumped about the new mobile fantasy roleplaying game Lineage 2: Revolution that he just might burst right out your flat screen to tell you about it. A new series of ads from game publisher Netmarble and Hungry Man director Bryan Buckley feature the late-night TV host. In one, he climbs out…
Recently, a coffee shop in Carson, Calif., began offering customers a mysterious new beverage called E-Jolt, telling them it was so “incredibly powerful,” they’d have to sign a waiver before ordering. “Waivers for coffee is the hip new thing,” explains a bearded hipster barista in the clip below. Folks who put pen to paper were…
London’s Heathrow Airport had a surprise holiday hit last year with “Coming Home for Christmas,” a spot by Havas London that showed two elderly teddy bears landing, going through immigration, getting their baggage and more. The sweet ad proved to be a balm of sorts for a Brexit-ravaged nation. Of course, you can’t leave success…
Forty percent of you will be “robo-replaced” by the year 2035, according to Tiana B. Holt, principal at Faith Popcorn’s BrainReserve, citing an Oxford University study. Holt, a panelist at Ad Age’s Next Conference, advises that rather than fear this, people should make peace with technology as “the evolution of humanity.”
In addition, Holt says that marketers are so focused on millennials that they are missing the boat with 50-plus consumers, who “control most of the wealth,” but “we just want to sell them pharmaceuticals.”
There’s no question that today’s marketers will be left behind if they’re not using data in their digital advertising campaigns. The entire industry relies on both first- and third-party data when making their ad buys and targeting their audiences. However, despite understanding the power of data in theory, data providers and planners still lack clarity and confidence in the type of data they’re using.
Nearly two-thirds of marketers are not entirely clear on the origins of the data they employ in their ad campaigns. Beyond that, three-in-four marketers are not fully confident that the data they’re using reaches in-market consumers.
Recent events support the growing skepticism and mistrust when it comes to advertisers and data providers. Facebook has disclosed a series of measurement glitches that reflect material discrepancies between actual campaign performance and what was originally reported by the platform. Twitter has faced similar pressure from brands that are questioning whether the platform is over-reporting the presence and impact of bots on brand campaigns.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. We’ve got a little news ourselves: You can now get an audio version of this briefing on your Alexa device. Click here, or search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: You might have wondered how “Saturday Night Live” would tackle the issue of its star alumnus, comedian-turned-Senator Al Franken, being accused of kissing and groping a woman without her consent. The NBC show didn’t let him off the hook, though it didn’t totally skewer him, either. (Watch here.) SNL’s “Weekend Update” segment broadcast the now-famous shot of Franken placing his hands over radio host Leeann Tweeden’s breasts while she slept. “Now I know this photo looks bad, but remember, it also is bad,” co-host Colin Jost said. “And sure, this was taken before Franken ran for public office, but it was also taken after he was a sophomore in high school. It’s pretty hard to be like, ‘Oh, come on, he didn’t know any better. He was only 55.'” But did Franken deserve a bigger slap? “Franken himself could have come up with something funnier or more damning than what he got Saturday night,” Newsday wrote. Ouch.
On sale now
There’s no question that today’s marketers will be left behind if they’re not using data in their digital advertising campaigns. The entire industry relies on both first- and third-party data when making their ad buys and targeting their audiences. However, despite understanding the power of data in theory, data providers and planners still lack clarity and confidence in the type of data they’re using.
Nearly two-thirds of marketers are not entirely clear on the origins of the data they employ in their ad campaigns. Beyond that, three-in-four marketers are not fully confident that the data they’re using reaches in-market consumers.
Recent events support the growing skepticism and mistrust when it comes to advertisers and data providers. Facebook has disclosed a series of measurement glitches that reflect material discrepancies between actual campaign performance and what was originally reported by the platform. Twitter has faced similar pressure from brands that are questioning whether the platform is over-reporting the presence and impact of bots on brand campaigns.
Direct Marketing, Online
Eén
“De Vloer launched the new season of Belgium’s biggest soap opera by giving away the ending of last season’s cliffhanger in another tv-show.”
Advertising Agency:De Vloer, Belgium
Creative Director:Johan Roelandt, Koen Van Deun
Account Director:Carole Michels
Account Manager:Lotte Eeckhout
Art Director:Ivo Mertens
Copywriter:Matthias De Smet
Print
NZ Transport Agency
Come down before you drive.
Advertising Agency:Clemenger BBDO, Wellington, USA
Executive Creative Director:Brigid Alkema
Creative Director:Emily Beautrais
Producer:Carne Godfrey
Group Account Director:Linda Major
Photographer:Steven Boniface, Match Photographers
Retoucher:Jason King, Sixty Four
Designer:Steve Boggs
Photographer Producer:Gerardine Turney, Match Photographers
Digital Designer:Leon Baldock, Joshua Rollo
Account Manager:Robbie Allen
Lego may seem like a brand that can’t put a foot wrong, but it’s had to learn some hard lessons fast since it launched Lego Life in January.
Sky Media has produced a series of talent-led, short video documentaries with Shell V-Power and BMW UK that follows Soccer AM’s Adam Smith as he sets out to see what it takes to be a professional footballer.
Nike and Foot Locker are offering sneaker fans the chance to get their hands on a coveted assortment of Nike and Jordan products and services.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
