Hasta La Creative!

Media
Pergale

JCDecaux teamed up with Pergale Chocolate, McCann Vilnius and Initiative Open Agency to bring some fun to the streets of Vilnius. The goal is very simple: push the button and get a bar of Pergale chocolate. But that button was located REALLY high!

Advertising Agency:McCann, Vilnius, Lithuania

Promo, Direct Marketing, Design
Unicef

Unicef’s toys of hope initiative reunites refugee children with the toys they left behind and sparks hope for the future.

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Advertising Agency:4129Grey, Istanbul, Turkey
CEO&CCO:Alemsah Ozturk
Creative Director:Ilyas Eralp, Seren Koroglu
Creative Group Head:Alperen Altinoz, Ahmet Terzioglu
Creative:Deniz Makal, Emir Anarat, Emre Gülver, Ercan Akkaya, Bilal Özta?, Safak Kordikanlioglu, Aydin Gurer, Nihan Kutlu, Atakan Demiral, Mehmet Ali Ekmekçi
Brand Director:Melike A?c?
Brand Manager:Ecem Gök
Project Director:Asl? Ergüzel
Project Manager:Burcu Okumu?o?lu
Technical Director:Hidayet Bayraktar
Web Developer:Alen Dursun, Emre Cakmakci
Agency Producer:Gulsah Batibeki, Kas?m Bekta?, Can Aran
Production Company:?kinci Parti
Photographer:Murat Ç?nar, Honeybee
Sound Designer:Cem Gonenc – Sinefekt
Toy Designer:Banu Kurt, Aydin Gurer, Bilal Hakan Karakaya, Tiridi

No it’s not ‘controversial’ to be bored with diversity, it’s arrogance of the worst kind and it’s high time the industry faced the brutal truth about its working practices, writes Kate Tweed.

Fetch & Follow, the dog lifestyle brand, is staging a Christmas market for dogs, featuring gifts and accessories, a pet deli and luxury treatments.

Bain Capital is apparently closer to taking control of Japan’s third-largest advertising agency, ending a 20-year partnership with WPP.

New research finds that other than a few sectors, consumers prefer big companies rather than local players.

Debenhams has hired Mother as its strategic, creative and design agency following a competitive pitch.

Google’s algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.

Dacia, the budget car brand owned by Renault, is hosting a 10-day pop-up giving visitors the chance to explore a number of its models.

REPLAY de episódio publicado originalmente em 18/11/2016. * Para alguns segmentos do varejo, a Black Friday já é uma data tão importante quanto o Natal. Para consumidores vorazes, é a chance de fazer bons negócios. Mas de onde veio essa expressão? Por que ela acontece nesse momento específico? Que outras curiosidades fazem parte dessa data? …

> LEIA MAIS: Naruhodo #34 REPLAY – Qual a origem da Black Friday?