(TrendHunter.com) With Christmas fast approaching, gift ideas for mothers can come in a range of specialties – whether they are gifts that keep on giving, or those designed to aid in health and relaxation.
An…
(TrendHunter.com) Gift ideas for fathers this Christmas come in a variety of options, with less traditional options in the form of specialized male grooming, and ones that combine both classic and tech elements.
An…
All eyes were on this morning’s “CBS This Morning” in the wake of a Monday Washington Post story about sexual misconduct allegations against Charlie Rose.
“We’re going to begin with news affecting all of us at this broadcast and this network,” Norah O’Donnell said. “CBS News has suspended our co-host Charlie Rose over allegations of sexual misconduct.” The show’s third co-host Gayle King continued, “The Washington Post, as you have heard, published claims from eight women who all worked, or wanted to work, for his PBS program. And they described Rose making unwanted sexual advances.” King then handed off to CBS News correspondent Bianna Golodryga, who detailed the allegations and their aftermath.
Twitter has received a spate of bad press lately. From President Trump’s “propaganda” to the suspension of Rose McGowan’s account (the actress revealed she was sexually harassed by Harvey Weinstein), some might feel that the once-popular micro-blogging site is on the way out.
And the numbers justify that assumption. Millennials make up the largest generation in the United States, yet Twitter is struggling in positioning itself as an option for them. A picture says 1,000 words, and this generation prefers selfies to short remarks. According to a recent study from Pew Research Center, almost 60% of Instagram users are between the ages of 18 and 29, compared to 36% of Twitter’s users. While more visual social networks like Facebook and Instagram make sharing photos and videos simple, crafting a witty caption in just 140 characters is considered too difficult by too many. Ironically, Twitter once owned Vine, one of the pioneers and early leaders in short-form video, but managed to drive it to the ground, creating a rift with major social influencers in the process.
In a recent bid to attract users back to the platform and alleviate the editing process associated with tweeting, Twitter announced in September that its character limit would expand from 140 to 280. But how successful does Twitter expect this change — which went into effect on Nov. 7 — to be? Company co-founder Jack Dorsey has called the original decision to limit characters to 140, “arbitrary,” and while 280 characters may make composing short-form content easier, isn’t it just as arbitrary? In a short exchange I had with Or Arbel, founder of the famous app “Yo,” he jokingly said Yo would also double its character limit from 0 to 0, to address public demand.
Transport for London needed to rethink how it could provide accurate service information on the go, through Twitter. Its updated, streamlined and easy-to-use offering – designed for mobile and through a channel of choice for the customer – won the Mobile category at Campaign’s Marketing New Thinking Awards, held in association with Sky Media.
Havas Helia’s Tash Whitmey is leaving after six years as chief executive to become to run Tesco’s customer loyalty marketing team.
Um cinema de Londres resolveu presentear os fãs de “Game of Thrones” com uma maratona exclusiva de todos os episódios da série. No dia 27 de novembro, às 19h, o Prince Charles Theatre começará a exibir os 67 episódios de GOT. A big sessão está programada para terminar no dia 30 de novembro, às 18h, totalizando 4 …
> LEIA MAIS: Cinema fará maratona de todos os episódios de “Game of Thrones”
The director recalls the making of “Jabberwocky” and how workers told him his film was far better than the one they were working on with George Lucas.
No smoking: Starting this weekend, anti-smoking messages will air on U.S. prime time TV and they’re paid for by Big Tobacco, The Associated Press reports.
Semi-retirement: Rob Norman, global chief digital officer of GroupM, is leaving his full-time role but will continue on as an advisor, Ad Age’s Megan Graham reports.
Bell Pottinger: Hanover Group, a communications consultancy, has acquired the Mideast assets of Bell Pottinger, the disgraced British PR firm, The Financial Times reports.
Film
Mobile Vikings
Advertising Agency:Mortierbrigade, Belgium
Creative Directors:Jens Mortier, Joost Berends, Philippe De Ceuster
Creatives:Jutta Callebaut, Girbe Bogaerts
Strategy:Dorien Mathijssen
Producer:Eline Rousseau, Lies Bronselaer
Pr Manager:Anne-Cecile Collignon
Production Company:Ristretto
Director:Benny Vandendriessche
Soundstudio:Geluidshuis
Film
McDonald’s
McDonald’s UK 2017 Christmas campaign shows a little girl becoming bizarrely attached to a carrot stick. “Are you gonna eat that?” her father asks as they wrap up their McDonald’s Christmas Eve meal. She shakes her head, totally focused on the fat orange stick in her fist. “It’s for the reindeer” she says, and will repeat, throughout the spot. “Carrot Stick” the ad that leads the work, follows the pair home as she clutches her reindeer snack with the vigilance of a bodyguard charged with protecting the Crown Jewels. What sells the spot is the girl herself, whose dedication brings to mind how fervently we saved teeth to stick under the pillow, or refused to eat the cookies meant for Saint Nick. Of course, things go temporarily pear-shaped when her older brother makes a startling revelation—no, not that Santa isn’t real, but that there’s more than one reindeer.
Advertising Agency:Leo Burnett, London, United Kingdom
Chief Creative Officer:Chaka Sobhani
Creative Director:Pete Heyes, Daniel Evans
Creatives:Mark Franklin, Rob Tenconi
Account Director:Sam Houlston
Project Manager:Sarah Ioannou
Digital Producer:Sarah Ioannou
Agency Producer:Graeme Light
Director:James Rouse, Outsider
Production Co:James Rouse, Outsider
Producer:Benji Howell, Jean-Clement Soret
Editor:Art Jones
Post Production:Louise Unwin
Telecine:Paul Wilmot
Sound Design:Sam Robson
DoP:Christophe Beaucarne
Print
InkLoad Creative Dock
Ink your skin, not your dreams.
Tattooing it’s for rebels, for non-conformists, for dreamers. This ads are for those never stop dreaming in their lives.
Advertising Agency:Máximo Creative, Fortaleza, Brazil
Creative Director:Juca Máximo
Art Director:Juca Máximo
Copywriter:Rédi Bortoluzzi
Illustrator:Juca Máximo
Additional Credits:Thyago Almeida
Film
Girlguiding
Advertising Agency:JWT, London, United Kingdom
Executive Creative Director:Lucas Peon
Creative Director:Chermine Assadian
Creatives:Katia Schutz, Stefan Foster
Business Director:Emma Howarth
Board Account Director:Sam Brooks
Account Director:Emma Bass
Creative Producer:Romana Kit
Media Consultant:James Schad, We Grow Startups
Director:Raine Allen Miller
Production Company:Somesuch, Lemonade
Production Company Producer:Tarquin Glass
Editor:Matt Newman, Hogarth, Grey London
Sound:George Castle, Grand Central
Colourist:Jack McGinty, Time Based Arts
Photographer:Yann Stofer
Print
Hitachi
Equal comfort for everyone.
HITACHI Kashikoi 5400i. Air-conditioner with Intelligent Image Sensor Technology detects the number of people in the room, and distributes cooling equally.
Advertising Agency:Dentsu Impact, Gurgaon, India
Creative Directors:Soumitra Karnik, Anupama Ramaswamy
Art Director:Nishit Shankar
Copywriter:Nishit Shankar
Illustrator:Oscar Ramos
Film
Huawei
Launch of the Huawei P10 series, specialized in photography.
Advertising Agency:Ingenia, Lima, Peru
Creative Director:Andrés Narvarte
Art Director:Joaquín Agurto
Copywriter:Philyp Cáneva
Designers:Jean Pierre La Portilla, Lu Obregón
Account Director:Silvana Naranjo
Planner:Andrés Meza
Account Executive:Oscar Gonzales
Social Media:Rafael Nugent
Film Producer:Santiago
Online
Jana
Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2,000,000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come.
Advertising Agency:Imago Ogilvy, Zagreb, Croatia
Executive Creative Director:Igor Mladinovic
Copywriter:Igor Mladinovic, Darko Bosnar
Creative Director:Darko Bosnar
Art Director:Darko Bosnar
Designer:Sre?ka Gmaz
Account Director:Ivana Mlinaric
Manager:Ivana Mlinaric
Post Production Producer:Damir Cimpresak
Film
IKEA
Advertising Agency:BBH, Singapore
Executive Creative Director:Joakim Borgstrom
Creative Director:Joakim Borgstrom, Nikhil Panjwani
Writer:Nikhil Panjwani
Writers:Keng Chien Hong
Art Directors:Ronald Bunaidi, Soo Yeon Bae
Planning Director:Rebecca Ash
Account Director:Chloe Fair
Account Manager:Abbas Zafar
Producer:Wendi Chong
Director:Augusto G Zapiola
CoDirector:Nano Tidone
Production House:Argentina Cine, Buenos Aires
DoP:Christos Voudouris
Music Composition:Bigotes Musica
Line Production:Two Monkeys, Bangkok)
Post Production:The Quiet Lab
Editor:Lee Hwee
Print
Max Healthcare
DON’T GET IN THE WAY OF AN EMERGENCY.
Make way for an Ambulance. Max Healthcare, Issued in public interest by Max Hospitals. In case of an emergency, call 4055 4055.
Advertising Agency:Dentsu Impact, Gurgaon, India
Creative Directors:Soumitra Karnik, Anupama Ramaswamy
Art Director:Nishit Shankar
Copywriter:Nishit Shankar, Debanjan Basak
Photographer:Mukul Raut
Film
Libero
Advertising Agency:LOLA MullenLowe, Madrid, Spain
Chief Creative Officer:Chacho Puebla
Executive Creative Director:Pancho Cassis
Creative Directors:Tomás Ostiglia, Fabio Brigido
Head Of Innovation:Fred Bosch
Creative Supervisors:Saray González, Miki Ocampo
Copywriters:Palma Llopis, Carmela Naya, Hetu Negri
Art Directors:Desirée G. Valdés, Manuel Castillo, Enrique Torguet
PR team:Sarah Okrent, Enrique Caballero
Account Director:Laura Gerpe
Production Company:Los Notarios
Director:Felipe Cortes
Executive Producers:Juan Pablo Bernal, Nathalie Burnside
DoP:Juan Carlos Franco
Post Production:Free your Mind
Film
One Show
The One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous “Be Famous Famous” campaign developed by J. Walter Thompson New York.
Advertising Agency:JWT, New York, USA
Executive Creative Director:Aaron Padin
Creative Directors:Jess Toye, Daniel del Toro
Senior Designer:Emely Perez
Junior Designers:Dajun Yoo, Michelle Unger
Art Directors:Taejun Park, Tadhg Ennis
Copywriters:Christopher Phillips, Greg Bruce
Chief Creative Officer:Brent Choi
New York:Brent Choi
Head Of Production:Anthony Nelson, Joanna Fillie
Producer:Jourdan Valdes
Senior Business Manager:Emily Nargi
Director Of Music:Paul Greco
Director:Tom Mishra, Maggie Meade
Editorial:Bandit
Executive Producer:Laura Relovsky, Maggie Meade, Maggie Meade
Editor:John Piccolo
Assistant Editor:Steve Ortega
Senior Post Producer:Valerie Iorio
Audio Post:Mr. Bronx
Audio Mixer:Geoff Strausser
Animation:Sibling Rivalry Studio
Creative Director:Joe Wright
Founder:Joe Wright, Maggie Meade
Post Producer:Jojo Mu
Animators:Matt Caldamone, Kasey Regan
Senior Producer:Jojo Mu
Music House:KBV Records
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