Twitter should scrap a founding principle — everyone gains equal footing and any behavior is tolerated — and create a new system that rewards positive contributions.
Many advertisers are clueless about the media technology they’re using to power much of their digital-media buying.
That’s according to a recent study by ID Comms, a U.K.-based media consulting company that runs agency pitches, media audits and offers cost tracking, digital media consulting and other services.
The survey found that three quarters of respondents which included nearly 230 marketing, media and procurement professionals representing companies spending over $40 billion in advertising each year believe the most successful advertisers understand the impact of marketing technology on their business and have a strategy for making sure it adds value instead of complexity.
Many advertisers are clueless about the media technology they’re using to power much of their digital-media buying.
That’s according to a recent study by ID Comms, a U.K.-based media consulting company that runs agency pitches, media audits and offers cost tracking, digital media consulting and other services.
The survey found that three quarters of respondents which included nearly 230 marketing, media and procurement professionals representing companies spending over $40 billion in advertising each year believe the most successful advertisers understand the impact of marketing technology on their business and have a strategy for making sure it adds value instead of complexity.
Just briefly:
Men behaving badly: John Lasseter, the revered animator and chief creative officer of Pixar and Walt Disney Animation Studios, is taking a leave of absence for six months because of unspecified “missteps,” The Hollywood Reporter says. The Los Angeles Times talked to two women who described unwanted hugs from Lasseter, while other women said Pixar had a “boys club culture.”
More men behaving badly: CBS has fired host Charlie Rose, and PBS has canceled distribution of his interview show, The New York Times says. Also watch how “CBS This Morning” handled news of sexual harassment allegations against Rose, with some details from Ad Age’s Simon Dumenco.
Just like carols and mince pies, Christmas ads are a festive tradition. Campaign’s reviewers take a look at this season’s offerings from eight major retailers including John Lewis and Marks & Spencer.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
(TrendHunter.com) These dog lover gift ideas range from contemporary canine scarves, to dog food subscription services, offering holiday inspiration for gifts for dogs, or the dog lover in your life. While shopping…
Get ready for the most bland anti-smoking campaign you will ever see. Starting next week, tobacco companies will start spending money on TV ads againnot to sell cigarettes, but to warn against them. The ads, which are the product of years of legal wrangling, are as basic as it gets. The spots simply show black text against a white background, along with a voiceover, warning against the adverse health effects of smoking and the addictive power of nicotine.
The campaign is the culmination of a 18-year legal battle in which the federal government sought to recover billions of dollars in health care related to tobacco-caused illnesses. After lengthy litigation, the court-mandated remedy are anti-smoking ads that will begin running in newspapers on Sunday and on TV beginning Monday where they will run on major networks for a year.
While the media buy is substantial, the creative deficiencies of the spots are drawing criticism from a leading anti-smoking group. “The fact that the tobacco industry fought for 11 years to get to where to these ads have gotten to I think should tell you a lot,” says Robin Koval, CEO of Truth Initiative, the anti-tobacco advocacy group. “They fought very hard to make these ads as invisible and unwatchable as they possibly can be.” She also said the media placements do not align with the viewing habits of young people. “There are not a lot of young people watching ABC, CBS and NBC primetime anymore or reading a daily newspaper.”
Don’t let fear paralyse you in the workplace, says MediaCom’s chief transformation officer.
(TrendHunter.com) These introvert gift ideas range from novelty soap products to ironic apparel that highlights a wearer’s desire for privacy. In addition to standouts like Anti Social Social club’s…
(TrendHunter.com) No matter how close you are, these presents for sisters are sure to surprise and delight. From noise-canceling earbuds to post-workout bath soaks, these gifts are perfect for powerful women.
For…
Promo
EasyJet
As main sponsor of MOTELX – Lisbon International Horror Film Festival, easyJet found the perfect place to discover which is the worst fear of all: fly or staying at home?
Advertising Agency:Uzina, Lisbon, Portugal
Creative Director:Susana Albuquerque
Art Director:Paulo Oliveira, Micael Nunes
Copywriter:Francisco Carvalho
Direct Marketing
EasyJet
During MOTLEX Film Festival, Lisbon becomes the international capital of horror. So, as main sponsor, easyJet developed a weird security control to keep everyone safe.
Advertising Agency:Uzina, Lisbon, Portugal
Creative Director:Susana Albuquerque
Art Director:Paulo Oliveira, Micael Nunes
Copywriter:Francisco Carvalho
Film
Ad Council
Advertising Agency:Havas Adrenaline, USA
Production Company:Great Bowery Film
Director:Marco Grob, Bernstein & Andriulli
Print
Band Aid
I backed out at the company party after making out with my boss.
I’m leaving home with my boyfriend, a 50 year old biker.
Pain comes in many sizes.
I cheated on you with your sister on our wedding.
Pain comes in many sizes.
Advertising Agency:J. Walter Thompson, Chile
Creative Director:Camilo Muñoz
Copywriter:Camilo Muñoz
Art Director:Juan Pablo Chaves
Online
BMW
BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.”
In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race.
Advertising Agency:Wieden+Kennedy, Shanghai, China
Executive Creative Directors:Ian Toombs, Vivian Yong
Creative Director:Erwin Federizo, Fish Ho
Head Of Design:Fish Ho
Art Director:Cee Chen
Junior English Copywriter:Matteo Marchionni
Chinese Copywriter:Lance Liang
Designer:Helen Yu
Motion Designer:Boyang Xu
Head Of Integrated Production:Sanne Drogtrop
EP of Content:Bernice Wong
Creative Tech:Rhys Turner
Interactive Producer:Xiong Xiong
Integrated Producer:Angela Liu
Production Manager:Vic Zhang
Senior Editor:Leon Yan
Senior Account Director:Michelle Gao
Account Manager:Caroline Ma
Account Executive:Sissi Yan
Senior Planner:David Lin
Digital Planner:Nicholas Nie
Head Of Project Management:Nicole Bee
Business Affairs:Jessica Deng
Marketing Director:Jessica Sinn
Pr Manager:Evelyn Hsu
Data Visualization Artist:Joshua Davis
Film
føtex
Danish supermarket chain, føtex, takes off into the Christmas season with a heart-warming campaign that celebrates kids’ imagination and makes shopping at føtex a lot more Chritsmassy.
Advertising School:Wibroe, Duckert & Partners, Denmark
Creative Directors:Rasmus Petersen, Lasse Bækbo Hinke
Client Service Director:Morten Sune Jonas
Production Company:Nobody CPH
Director:Rune Milton
DoP:Kasper Wind
Executive Producer:Niels Kau
Casting:Artcast + Jette Termann
Editor:Freddie Smith
Post Production:Mikael Balle VFX + TGB VFX
Vfx Supervisor:Mikael Balle
Compositing:Mikael Balle, TGB VFX
Cgi:TGB VFX
Composer:Jonas Horsted Larsen
Sound Designer:Kevin Koch
Print
Hospital Metropolitano
Your hearth might not stand it. Don’t let salt become a burden to your organism.
Advertising Agency:Danza, Vitória, Brazil
Creative Director:Luiz Carlos Silva
Art Director:Guilherme Borgo
Copywriter:Izabella Rodrigues
Illustrator:Luciano Feijão
Film
Louis Xiii
Advertising Agency:FF, New York, USA
Chief Creative Officers:Fred & Farid
Brand Supervisors:Ludovic du Plessis, Nathalie Lesage, Ingrid Gnanadicom
Executive Creative Director:Laurent Leccia
Art Directors:Michael Hess, Jack Hwang
Talent Management:Veronique Hassid
Digital Art Director:Caroline Tang
Social Media:Fanny Morel, Guillaume Blaineau, Steven Ma, Wei Wang
Production Company:Iconoclast Image, Standard
Producer:Jules Dieng, Felix Mondino
Director:Louis de Caunes
Photographer:David Uzo
Music:Gum
Music Producer:Léo Copet
Postproduction:Nightshift
Film
Manor
Advertising Agency:BETC, Paris, France
Managing Director BETC Shopper:Nathalie Jacquier
Associate Director:Charlotte Picq
Creative Directors:Marie-Eve Schoettl, David Soussan
Chief Creative Officer:Remi Babinet
Art Director:Cyril Arandel
Copywriter:Adrian Skenderovic
Music Creative Director:Christophe Caurret
Traffic:Morgane Tresal
Tv Producer:David Brakha
Production Company:Passion Paris
Sound Production:Schmooze
Director:Againstallodds
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