Successful “newsjacking” requires a hugely condensed planning schedule – and therefore a great deal of trust between agency and brand – UM’s planning director writes.
What are the tangible steps businesses can take to close the gender pay gap?
(TrendHunter.com) These gift ideas for the gamer include a range of video games, computers and computer accessories, ergonomic seating units, gamer-specific headphones and speakers, and even apparel and footwear that…
(TrendHunter.com) From novelty pizza lighting to mobile workstation bags, these gifts for college kids are perfect for students who work hard, and play hard.
To help students get through a busy semester, give them a…
(TrendHunter.com) From zodiac-celebrating T-shirts to clarifying charcoal shampoos, these gifts for the Millennial range from the quirky to the ultra-luxe.
While Millennials are often admonished for their love of…
Targeting “women” doesn’t work as it risks pandering to stereotypes, says Isobel Smyth, the director of cultural and consumer insights at The Leading Edge.
Campaign talked to some of the winners of this year’s awards, hosted at the Eventim Apollo on 22 November.
Audio is having a well-deserved renaissance, writes Somethin’ Else’s founder and chief executive.
New data suggests that when it comes to Black Friday emails, marketers should learn from the kind of emotional stimuli that are often successful in romantic relationships.
After a strong start, the latest John Lewis Christmas ad is failing to keep pace with its predecessors in awareness and word of mouth scores, YouGov data shows.
Modelos estarão com 30% de desconto na Black Friday
> LEIA MAIS: Depois de hype em “Stranger Things”, clássico Nike de “De Volta Para o Futuro” ganha desconto na Black Friday
Com slogan “You make. We transfer.”, site de envio de arquivos exibe foco em usuários e explica de onde vem sua renda
> LEIA MAIS: WeTransfer celebra criativos que utilizam serviço em novo vídeo
Mesmo com bilhões de visualizações, vídeos iam contra novas políticas da plataforma
> LEIA MAIS: Canais com conteúdos infantis impróprios são excluídos do YouTube
(TrendHunter.com) Gift ideas for foodies are plentiful in the fact that there are several different options to choose from in this industry, with everything from actual food items to cookbooks being ideal gifts for…
Film
Sky
Anyone who loves TV series has to fight every day against a terrible enemy: spoilers. But eventually the launch of the third season of Gomorrah, the Italian award-winning original Sky production about the ruthless Mafia-like Neapolitan crime syndicate, can solve the situation.
By scanning the conversations on social media, we hijack the audience attention about the most famous TV series like Game of Thrones, Narcos, Stranger Things or The Walking Dead,
replying users’ spoiler posts with customized videos of the bloodiest Bosses of Gomorrah.
In the videos the most evil characters of the most evil TV series threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers.
The Spoiler Killers project lands on spoilerkillers.it, a digital tool that allows users to generate by themselves customizable videos to terrorize all of their friends who usually spoiler their favorite shows.
Advertising Agency:Publicis, Milan, Italy
CEO Publicis Italy:Bruno Bertelli
Global Chief Creative Officer:Bruno Bertelli
Executive Creative Director:Cristiana Boccassini
Associate Creative Directors:Aureliano Fontana, Bruno Vohwinkel, Eddy Guimarães, Vinicius Dalvi
Digital Creative Directors:Michele Picci, Massimo Guerci
Art Director:Giulia di Filippo, Sara Rosset
Senior Copywriter:Giulia di Filippo, Sara Rosset
Client Service Director:Lorenza Montorfano
Account Director:Tiziana Paduanelli
Account Supervisor:Irene Bassani
Tv Producer:Matilde Bonanni
Head Of Tv Production:Silvia Cattaneo
Digital Project Manager:Vittorio Cafiero, Daiana Salucci
Social Media Manager:Filippo Festuccia
Cdp:Think | Cattleya
Ceo:Monica Riccioni
Director:Claudio Cupellini
DoP:Luca Nervegna
Editor:Marcello Saurino
Mix:Jean Christophe Casalini, hb23
Grading:Andrea Baracca, Daniele Cipriani, Flat Parioli
Post Production:Flat Parioli, Roberto Verdiani
Producers:Cecilia Barberis, Martino Benvenuti
Digital Creative Producer:Francesco Bernabei
Digital Producer:Letizia di Battista
Senior Designer:Margherita Fortuna
Designer:Stella Grotti
Ux:Marco Trevisani
Ui:Marco Trevisani
Tech Lead:David Hartono, Neri Barnini
Developer:Ustym Ukhman
Sound Fx:Stefano Patrizio
Qa:Stefano Innocenti
Music:Mokadelic
Something is stopping Japanese consumers from adopting e-commerce en masse as they have done in the UK, writes Havas Media’s head of performance planning.
Public Health England is celebrating the 100th anniversary of the creation of the Ministry of Information during World War I with an exhibition tracing the development of public health campaigns over the last century.
Judges for the 2017 Event Awards gathered at Carousel to debate some of this year’s best experiential work. They gave their views on this year’s standout campaigns.
Formula One is looking to appoint its first dedicated global media agency in a bid to grow the sport and recruit new fans across the world.
The Committees of Advertising Practice has decided that it is misleading for broadband providers to advertise “up to” speeds available to at least 10% of customers.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
