Film
Heathrow Airport
Heathrow unveiled its second-ever Christmas advert, showing the 50-year-long love story of Doris and Edward Bair, the airports much-loved teddy bears, who were shown in the airports first Christmas TV ad last year.
Advertising Agency:Havas, London, United Kingdom
Directors:Dominic Moorhouse, Nicole Gil, James Rouse
Production:Outsider
Animation:The Mill
Film
Mobile Vikings
Advertising Agency:Mortierbrigade, Brussels, Belgium
Creative Directors:Jens Mortier, Joost Berends, Philippe De Ceuster
Creatives:Jutta Callebaut, Girbe Bogaerts
Strategy:Dorien Mathijssen
Producer:Eline Rousseau, Lies Bronselaer
Pr Manager:Anne-Cecile Collignon
Production Company:Ristretto
Director:Benny Vandendriessche
Soundstudio:Geluidshuis
Online
IKEA
When you spend 450 million on a painting, but don’t like the frame.
Advertising Agency:Acne, Stockholm, Sweden
Creative Director:Morten Kjaer, Johan Bello
IKEA Creative Hub:Morten Kjaer, Louice Alvarsson
Creatives:Tiago Pinho, Isaac Bonnier, Joel Lindblad
Producers:Maria Widemar, Niclas Bergström
Project Leader:Lovisa Friman Bendz
Photographer:Anders Kylberg
Social Media Manager:Rebecca Hoffman
Assignment Leader:Louice Alvarsson
Print
Natural da Terra
From the start till the very last day of your diet.
Advertising Agency:MP Publicidade, Brazil
Creative Directors:Mônica Debanné, Rodrigo Pegoretti
Art Director:Daniel Galvão
Copywriters:Rafael Venturini, Rodrigo Pegoretti
Film
Titan
Advertising Agency:Ogilvy & Mather, Bangalore, India
Group Chief Creative Officer:Sonal Dabral
ViceChairman:Sonal Dabral
Chief Creative Officers:Mahesh Gharat, Azazul Haque
Creative Team:Cynthia Unnikrishnan, Varun Katyal, Anoop Sathyanand, TK Radhesh
Account Management:Sindhu Menon, Akshatha Poojari, Shivani Agarwal
Planning:Sreenesh Bhat, Easo John
Production House:Hungry Films
Director:Vijay Sawant
Producer:Dharam Valia
Cg:Yambo Studio
Team Hungry:Vipul Indulkar, Pratim Shankar
Music:Vinayak Manohar, Chirantan Bhatt
Cast:Masaba Gupta
Film
Ram Trucks
Advertising Agency:Doner, Detroit, USA
Vp:Merritt Fritchie, Bill Majewski
Creative Directors:Merritt Fritchie, Bill Majewski
Evp:Chuck Meehan, Kerrin Kramer, Laurie Irwin
Executive Creative Director:Chuck Meehan
Executive Producer:Mike Albert, Mark Kovacs
Brand Leader:Paul Smith, Kerrin Kramer, Nick Coyne
Director of Integrated Product:Laurie Irwin
Production Company:Humble
Director:Gerard De Thame
Producer:Fabyan Daw
President:Eric Berkowitz
Founder:Eric Berkowitz
Head Of Production:Brian Turner
Post Production:Postal, Cutters
Vfx:Postal
Editorial:Cutters
Editor:Barnett Kiel
Film
War Child
Advertising Agency:Publicis, New York, USA
Chief Creative Officer:Andy Bird
Executive Creative Director:Adrian Flores
Creative Director:Josh Horn
Senior Copywriter:Deirdre Hering
Senior Art Director:Tim Scales
Copywriter:Brett Lagoon Simone
Art Director:Lillian O’Connor
Chief Production Officer:Lisa Bifulco
Producer:Rachel Tierney
Associate Producer:Samantha Berry
Group Client Leader:Kathryn Harvey
Account Director:James Bundy
Associate Director of Strategy:Nicole Sands
Production Company:The Mill, New York
Vfx:The Mill, New York
Director:Andres Eguiguren
Executive Producer:Thomas Gibson
Senior Producer:Colin Blaney
Production Coordinator:Mia Lalanne
Lead Compositor:Sungeun Moon
Lead Animator:Alex Allain
Animation:Navdeep Sing, John Wilson, Jeff Lopez
Lead Rigging:Ren Hi-Sue, Jeff Lopez
Rigging:Kathy Hui Na Li
Lighting:Arman Martin
Rendering:Arman Martin
FX:Sean Dooley
R&D:Sean Dooley
Modeling:Christina Ku, Jonathan McCoy, Paul Liaw, Scott Denton, Ivan E Joy
Colorist:Damien Van Der Cruyssen
Audio Post:Mr. Bronx
Audio Mixer:David Wolfe
Print
Web·C
You catch a cold, we all get caught.
Advertising Agency:Punto Ogilvy, Montevideo, Uruguay
Creative Director:Eddy Fernandez
Art Directors:Rafael Ramirez, Sebastián Mosquera
Copywriter:Victoria Paradela
Photographer:Gabriel Chouy
Additional Credits:Sol Portugal
Premium English crisp brand Tyrrells is staging a pop-up truffle hunt in London to celebrate the launch of the brand’s limited edition black truffle and sea salt flavour crisps.
The California Walnut Commission, which represents the California walnut industry, is bringing a taste of California to London with a supper club.
Duan Evans, international creative director for AKQA, has resigned from the agency after he was suspended for disciplinary reasons.
YouTube faces a “potential News of the World” moment, a market analyst has warned, after another wave of advertisers have boycotted the video platform over their ads appearing next to inappropriate content.
Adidas is bringing its city runs series of running events back to London in March, with the Fulham 10K set to be the opening race.
Digital Cinema Media is launching a creative studio to help “inspire” brand and agency partners to capitalise on major upcoming film releases.
In U.K. retailer Marks & Spencer’s holiday ad, Paddington Bear saves Christmas when he inadvertently mistakes a burglar for Santa and makes him return all the gifts he has stolen.
It’s the first time Very has created products to go specifically with an ad campaign. “When we came up with the story, the wolf was written into the script,” says Andrew Roscoe, head of brand at Very owner Shop Direct. “We did some neural research on the ad, and the most memorable moments were those with the girl and the wolf. That prompted us to think about creating the wolf as a toy.”
While the aim of the merchandise was not a “massive commercial sales drive,” says Roscoe, sales of the products have surpassed expectations and its supply of plush wolves is likely to run out soon. What’s more, the products may also be driving new customers to the Very site. Roscoe adds: “I’ve seen comments on the TV ad on social media saying, ‘OMG I need one of those wolves, where can I get one?'”
This year, you can outfit your entire family in pajamas — down to dogs and dolls. As retailers struggle for dollars during the crucial holiday selling season, they’re doubling down on fashion trends like holiday jammies, which have been gaining traction in recent years as a hot gifting item. Matching pajamas for men, women, kids, pets and dolls were all on display at merchandise previews for marketers including Kohl’s and Target this year.
“People are already buying them and getting ready for holiday photos,” said Michelle Gass, chief merchandising and customer officer and CEO-elect at Menomonee Falls, Wisconsin-based Kohl’s, at a media event earlier this month. Unlike other products that are gender and age specific, family pajamas, usually discounted for the gifting season and offered in a variety of prints that range across all holidays, are more marketable.
Macy’s, which has seen sales declines in recent years and recently debuted a new loyalty program designed to build beyond existing relationships with consumers, has 15 versions of family pajamas available on its website. Most are exclusives for the beleaguered department store chain.
In U.K. retailer Marks & Spencer’s holiday ad, Paddington Bear saves Christmas when he inadvertently mistakes a burglar for Santa and makes him return all the gifts he has stolen.
It’s the first time Very has created products to go specifically with an ad campaign. “When we came up with the story, the wolf was written into the script,” says Andrew Roscoe, head of brand at Very owner Shop Direct. “We did some neural research on the ad, and the most memorable moments were those with the girl and the wolf. That prompted us to think about creating the wolf as a toy.”
While the aim of the merchandise was not a “massive commercial sales drive,” says Roscoe, sales of the products have surpassed expectations and its supply of plush wolves is likely to run out soon. What’s more, the products may also be driving new customers to the Very site. Roscoe adds: “I’ve seen comments on the TV ad on social media saying, ‘OMG I need one of those wolves, where can I get one?'”
Christmas is usually a time for indulgence, but this year’s festive ads show brands reining in their approach, says McCann London’s creative chief.
Updates focus on discovery, research, and comparison of products on Google Shopping.
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