Black Friday makes prices so attractive that nothing can stop the consumer in his buying rage. No matter how dangerous it could be — poisoned by the vivid acid-looking mushrooms, bitten by the deadly snakes or swallowed by the evil plants. Only we can do is to warn — prices are really dangerous!
Black Friday makes prices so attractive that nothing can stop the consumer in his buying rage. No matter how dangerous it could be — poisoned by the vivid acid-looking mushrooms, bitten by the deadly snakes or swallowed by the evil plants. Only we can do is to warn — prices are really dangerous!
Black Friday makes prices so attractive that nothing can stop the consumer in his buying rage. No matter how dangerous it could be — poisoned by the vivid acid-looking mushrooms, bitten by the deadly snakes or swallowed by the evil plants. Only we can do is to warn — prices are really dangerous!
This emotional and powerful film, starring Serena Williams, enlists the power of sports and its positive influence it has on women on and off the court. Titled #SistersInSweat, the campaign is a unifying visual approach aimed to bring female athletes (both amateur and professional) together and encourage them to be the champions of what their sport has brought into their lives.
September 6 is the Sex Day in Mexico, so we decided to commemorate it with a publication in the women’s magazine with the most female readers in Mexico.
Mexican mothers use, unconsciously, different expressions with sexual connotations for children to do what they want.
September 6 is the Sex Day in Mexico, so we decided to commemorate it with a publication in the women’s magazine with the most female readers in Mexico.
Mexican mothers use, unconsciously, different expressions with sexual connotations for children to do what they want.
Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends.
This was the mechanics used by Heineken, official sponsor of Formula 1, to create “The Green Drivers” campaign. Idealized in partnership with Hands (Brazilian ad agency), the film is airing on digital channels as part of a responsible consumer campaign surrounding the GP of Brazil 2017 that took place this month. The idea was to show that people who never drink while driving can also have incredible experiences.
The 50 Years of AMG chatbot was an innovative Facebook messenger bot that unlocks the 50 year AMG journey through a dynamic narrative. It was the first ever messenger chatbot in the automobile industry to create a personalized video for the user with their name in it! Besides this, users could experience AMG via engine sounds and walk through the rich 50 year history of AMG. Users can interact with the messenger chatbot here – https://m.me/50YearsOfAMGChatbot or can search for “50 Years of AMG Chatbot” in messenger to experience this and create their own personalized video! [Optimized for Messenger, will not work on Messenger Lite.]
This was built by alivenow, an independent technology centric digital agency with partners in 15 countries and working with over 200 brands globally.
The ultimate do-gooders of the world rarely seek praise for the positive acts they perform, making them all the more worthy of it. To shed light on them this holiday season, Samsung and Omnicom-owned London agency adam&eveDDB give thanks to these dedicated givers in a heartwarming spot that’s sure to tug at a few heartstrings….
In a reversal, Wix.com will eschew the upcoming Super Bowl in favor of digital advertising.
The website builder, which has advertised in the Super Bowl since 2015, has decided not to return to the next big game, on Feb. 4, 2018, says Chief Marketing Officer Omer Shai.
Wix.com increased its TV ad spending to $28 million in 2016 from $18 million in 2015, according to Kantar. But it has changed course entirely this year.
IPG Mediabrands-owned Initiative has been selected as the global media agency for The Lego Group not even a month after news the agency had kept Amazon’s global media business.
Lego has had a hard time clicking with children as their toy preferences increasingly skew digital. The Danish toymaker said in September it would be cutting 1,400 jobs after sales in the first half dropped 5 percent. The Lego Group CMO Julia Goldin said the company was excited about working with Initiative to connect with parents and kids in “new, innovative ways.”
“After an extensive global review, we believe that Initiative’s digital-first approach, international reach and strong local insights will support our long-term ambition to bring LEGO play to more children around the world,” Goldin said in a statement.
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