Accenture Interactive is to be the global experience agency of record for Maserati with an all-encompassing role covering customer experience, brand, creative, content and programmatic media.
Starting 24 January next year, AppNexus’ two DSPs will stringently enforce ads.txt culling inventory from parties that are not authorised sellers.
Bicoastal production company Rocket Film has added to its award-winning directorial roster by signing on multitalented filmmaker/photographer, Ben Fink.
Even the cutesy premise of a little kid biking around the city doing All Kinds Of Things on their iPad Pro can’t make up for the fact that no matter how hard Apple tries, iPad Pro is the red-heade
Alexa can search for your favorite Christmas movies by voice command, so you don’t need hands.
Back in 2007 our use of social media was still in a relative infancy. So it would come as a shock when someone would lose their job by posting something on Facebook that violated employee conduct at their place of work.
Fun idea for the Volvo S90 which combines luxury and safety. They created a top-line made-to-measure safety jacket to go with it.
Great use of a medium here, specifically Instagram stories.
“At the top the only competition is yourself.
Nature Valley is an official partner of British Tennis.
Local data driven creative agency, ANCHOVY. studios PLC are proud to announce an innovative courier service in the Maltese Islands – Fetch It. Fetch It is the brainwave of ANCHOVY.
Creative & digital agency We Are Royale (Royale) has hired Executive Producer Rhys Demery.
This is Motorola’s response video to Samsung’s Upgrade to Galaxy “Growing Up” ad that playfully encourages people to
In the wake of #MeToo, women and men all over the world have come forward to talk about everything from predatory behavior, rape, coercion, sexual assault to socially awkward attempts at flirting. The bigger picture lies in the power play. It’s not necessarily a men vs women war.
Dubai is working hard at becoming a totally digitally equipped city, a Smart City. One of the cities goals is to become paperless for all transactions by 2020.
Denver agency Cultivator and client Ink! Coffee are facing backlash for a curb sign campaign making light of the gentrification of the Colorado coffee shop chain’s location in Denver’s Five Points neighborhood on the northeast side of downtown Denver, which the Denver Public Library writes was “The Seat of Denver’s African-American Community” for much of the city’s existence.
The offending sign read “Happily gentrifying the neighborhood since 2014” on the front and “Nothing Says Gentrification Like Being Able To Order A Cortado” on the back.
While the NAACP demanded the sign be removed, The Chicago Tribune reported that it was “quickly stolen by a skateboarder” before Ink! took any such action. Social media was quick to react, with many expressing disgust and vowing to boycott the chain. There have also been protests in front of the store.
yo @inkcoffee we are not cool with this sign on 29th and Larimer. Bad decision. Bad design. BAD. W.T.F. pic.twitter.com/81UkXfM9kh
— La Suprema Pistola (@theperfectRu) November 22, 2017
The company’s initial reaction was to offer up a joke “apology,” claiming its actions could be attributed to drinking too much of its own coffee.
Hmmm. We clearly drank too much of our own product and lost sight of what makes our community great. We sincerely… https://t.co/LcV5Q3kkyS
— ink! Coffee (@inkcoffee) November 22, 2017
Shortly after that, Ink! issued a more sincere apology, tweeting: “Our (bad) joke was never meant to offend our vibrant and diverse community. We should know better. We hope you will forgive us.”
According to The Denver Post, someone had broken a window and spray-painted “White Coffee” at the location’s storefront by the next day, as well as “a smaller, more profane message written on the store’s main sign.”
Ink! founder Keith Herbert subsequently wrote another apology on the brand’s Facebook page that seemed to shift a bit of the focus toward Cultivator. From that note:
“When our advertising firm presented this campaign to us, I interpreted it as taking pride in being part of a dynamic, evolving community that is inclusive of people of all races, ethnicities, religions and gender identities. I recognize now that we had a blind spot to other legitimate interpretations. I sincerely apologize – absolutely and unequivocally.”
Cultivator Advertising issued an apology their own, entitled “An Open Letter to Our Neighbors.” In it the agency admitted that the campaign was “callous, naive and uninformed to the true character of the neighborhood and to those who have long called it home.”
The agency claimed it intended the effort as “a cynical perspective on the rapid development of our RiNo District neighborhood,” but instead “uncovered an enormous blind spot on the true meaning of gentrification and its most legitimate and honest interpretation.”
Responses to that post have so far been overwhelmingly negative.
A tipster pointed to Cultivator Advertising & Design having “zero diversity” as one possible reason for this fiasco.
A Mad Men-themed “Seasons Greetings” agency holiday card from 2009 shows a ratio of women to men which Adland’s Dabitch wrote “seems to honestly be stuck in the 1960s” — a comment which appears to still apply to the rest of the agency’s demographics as well.
-Adam&Eve DDB launched a global “Giving is a gift to be shared” campaign for Samsung (video above).
-AKQA international executive creative director Duan Evans resigned following a disciplinary suspension.
-New York-based digital agency Meredith Xcelerated Marketing (MXM) hired Roald van Wyk as its first chief creative officer.
-The Lego Group appointed Initiative as its global media agency, following a review.
-7-Eleven can’t seem to get enough of Amazon.
-McCann London president, chief creative officer Laurence Thomson explains “Why this Christmas is a time for advertisers to rein in.”
-Starbucks co-founder Zev Siegl discusses “the future of the global brand he helped start.”
Contribute that this species does not come to end with small changes in its daily life:
– Avoid the use of combustion-fueled transport
– Avoid beef consumption
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
