Hasta La Creative!

For many people suffering from psoriasis, clear skin is the ultimate goal. But for years, it’s been an impossible dream. Until now.

Thanks to recent advances in dermatology, clear skin is now achievable for people with psoriasis. And the campaign is sharing the good news. We’re motivating, encouraging and chivvying people with psoriasis to go back to their dermatologist and ask for what they deserve: clear skin. What they do with it is up to them.

The campaign demonstrates how the New Yorker is entwined in New York arts and culture.

First Execution: New Yorker excerpts are taken out of context and placed on common New York items, making readers hungry for the full story.

Second Execution: We partnered with the “V for Wiki” app so New Yorkers could discover culture around them through New Yorker articles.

Third Execution: Spotify playlists created to accompany New Yorker articles so readers can immerse in content and appreciate its artistic significance.

Fourth Execution: “Captions for Humanity” game –– one player presents a cartoon from a White Card and the other players caption it with their funniest –– or most poignant –– Black Card.

Entitled #stopthetrigger, the campaign features a ring to protest armed violence and to introduce stricter control concerning firearms.

This ring crafted in gleaming sterling silver and placed on the index is intented to block it, preventing from pulling the trigger. More than a ring, it’s a symbol, a movement to denounce and protest against the lack of control and regulation concerning the firearms. By buying the Trigger Blocker Ring you help the gun victims and their families. All the benefices will be given to the National Gun Victims Action Council to help gun victims.

Being born into this world, people never cease to compare you to your relatives. Your mother’s laughter, your father’s temper, your grandmother’s personality.

What if –for once –you could be associated with yourself, just yourself ?