Apple’s all-screen flagship phone is out today, and there’s one feature set to change the way we use our phones for good, writes the UK head of marketing at brand-supported mobile game Snatch.
Possible has appointed Chris Daplyn, formerly managing director at fellow WPP agency Wunderman, as UK chief executive, with immediate effect.
Havas is to create mandatory global online training for all employees around harassment and business ethics to “reinforce the behaviour expected” of its employees.
Uber is reviewing creative agencies with an eye to appointing a global creative agency, a first for the brand.
Man City’s YouTube channel has just hit one million subscribers, making this season’s Premier League trailblazers the first English club to reach the milestone.
An interactive Lego installation is launching at the Saatchi Gallery that celebrates the festive season with a never-before-seen Star Wars super star destroyer fleet.
Much of the creative potential of artificial intelligence is being overlooked, argues CHI & Partners’ head of digital strategy.
Starbucks is selling its Tazo tea brand to Unilever for $384m (£294m) in order to focus on its other tea brand, Teavana.
Air Canada has created a pop-up featuring local cuisine to entice Londoners to use the airline for travel to the Americas.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: For 11 minutes on Thursday, President Donald Trump’s Twitter account mysteriously disappeared. “@realDonaldTrump does not exist,” was the message some people saw.
Twitter at first spoke of “human error,” then later blamed the episode on an employee whose last day of work was Thursday.
We hate to jump to conclusions, but we will anyway: It sounds like someone went rogue. The unnamed employee, whoever it is, quickly became a folk hero to people who think @realDonaldTrump has violated Twitter’s terms of service (for example, by threatening to annihilate North Korea.)
Role models are key to changing perceptions, so women in the advertising industry need to put themselves forward in order to shine a light for the next generation of talent.
Smith & Sinclair, the alcoholic sweets brand, is appealing to explorers with a concession in John Lewis that plays on people’s senses.
Brands that feature people from LGBT+ minorities need to make sure to show them as whole multi-dimensional people.
The company’s latest earnings report shows a 49% jump in ad revenue.
Goodstuff’s co-founder shares four ideas for helping independent media agencies compete with the big buying groups.
Nesta semana recebemos a Camila Fernandes para investigarmos um crime em “A Alcova da Morte” de Enéias Tavares, Nikelen Witter e A. Z. Cordenonsi. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Cultura Amazon ======== COMENTADO NO EPISÓDIO Blog – Camila Fernandes Crítica do livro no Minas Nerds Prévia do Livro – […]
> LEIA MAIS: Caixa de Histórias 115 – A Alcova da Morte
Learn more about rapid creative iteration and new marketing forms at Ad Age Next in New York on Nov. 15 and 16, with speakers from players including P&G, Google, Burger King, Walmart and Amazon.
Andrew Keller is barely a year into his role as global creative director of Facebook’s Creative Shop, the 200-strong in-house team with the tricky task of teaching agencies how to make ads on a constantly changing social network. This year’s hot format may not work for the next campaign cycle. And there’s never a guarantee that marketers have even mastered last year’s ads yet.
Keller, the former CEO and executive creative director at CP&B, talked about what’s next for creativity at Facebook, the difference between storyboarding an ad and just making it, and the trend of the moment: six-second ads. Our conversation has been edited.
Learn more about rapid creative iteration and new marketing forms at Ad Age Next in New York on Nov. 15 and 16, with speakers from players including P&G, Google, Burger King, Walmart and Amazon.
Andrew Keller is barely a year into his role as global creative director of Facebook’s Creative Shop, the 200-strong in-house team with the tricky task of teaching agencies how to make ads on a constantly changing social network. This year’s hot format may not work for the next campaign cycle. And there’s never a guarantee that marketers have even mastered last year’s ads yet.
Keller, the former CEO and executive creative director at CP&B, talked about what’s next for creativity at Facebook, the difference between storyboarding an ad and just making it, and the trend of the moment: six-second ads. Our conversation has been edited.
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(TrendHunter.com) Although there are many traditional print publications that have struggled to compete with many web platforms, a number of next-generation magazines are just being created and are thriving within…
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