Uber: Boxes

Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign.

Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is ”Bare Necessities” from the 1967 Disney film ”The Jungle Book”.

Boxes | Let’s Unlock Cities

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Toyota: Mobility For All

The campaign honors Toyota’s eight-year global sponsorship of The Olympic and Paralympic Games and its role as the first Mobility Partner in the history of The Olympic Partner (TOP) Programme sponsoring the mobility category.

Toyota: Mobility For All

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Why We're Excited About the Ad Age Next Conference (and You Should Be Too)


Ad Age began the long-running Digital Conference, our biggest event of the year, when MySpace was still bigger than Facebook.

Now that everything is infused by tech, we’re refocusing on what that means, and evolving our conference: We hope you’ll join us Nov. 15 and 16 in New York at Ad Age Next.

These two days are designed for you, industry decision-makers who need to know what’s about to happen and what you should do about it. And we’re not wasting any time. Our efficient and often interactive agenda sets down on the frontiers of AI, voice-controlled assistants, ad blocking, chatbots, VR, light speed creative work and more; takes your questions; and hits the next stop.

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Trump's Twitter Deactivation Leads to Security Scrutiny


The fact that U.S. President Donald Trump’s Twitter account was deactivated by a rogue employee has raised questions about how much access and control Twitter Inc.’s workforce has over an individual user’s account.

Trump’s personal page was shut down for about 11 minutes Thursday evening by a customer support employee who was leaving the company. Though Twitter has controls to prevent employees from making tweets from user accounts, the incident suggests that the employee still had some access to accounts and the ability to make changes without much oversight or the need for approval.

“At a high level, this implies a level of complacency, that organizations generally are perhaps trying to convince themselves they have technology risk managed,” said Yvette Connor, chief risk officer at Focal Point Data Risk, which consults with boards and executives on technology security. “In Twitter’s case, the reputational risk that they face is that the information that’s under their care, custody and control is not really under their care, custody and control.”

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Wear This Hat From Ford, and You Won't Fall Asleep at the Wheel

Falling asleep at the wheel is a major danger for motorists, and a leading cause of accidents for truck drivers. So Ford Motor Co. and the Sao Paulo office of GTB, WPP’s global creative agency for Ford, invented SafeCap. It looks like a baseball cap, but it’s really a piece of wearable technology that keeps drivers from falling asleep at the wheel.

SafeCap isn’t the first effort to make hats into wearable technology. To kick off Colombian utility company EPM’s solar energy program, EPM and DDB Colombia came up with solar sun hats, for people who live in a part of Colombia so remote that there is no electricity, and people walk home in the dark and light their dwelling with candles. But they do have blazing sun, and people already in the habit of wearing hats all day. So EPM gave them new ones called Sun Hats, with tiny solar panels that are fully charged by eight hours of sun. http://creativity-online.com/work/epm-sun-hats/46754

Who wouldn’t want their own solar sun hat? Especially if you live in a part of Colombia so remote that there is no electricity, and people walk home in the dark and light their dwellings with candles. At night, they turn into flashlights similar to a miner’s headlight to provide four hours of light.

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'Diversity Raises the Bar': Cindy Gallop Declares War on Sexual Harassment in Advertising


Cindy Gallop has some breaking news for advertisers: “The biggest issue facing our industry today is not diversity — it’s sexual harassment, which prevents gender equality and diversity from happening,” the diversity advocate said Friday at the 3% Conference in New York City.

During her closing keynote speech, Gallop, a consultant and founder of IfWeRanTheWorld, brought up research from The Agency Circle diversity survey in Australia this summer, which states that 42 percent of all female employees across all agencies reported they have experienced sexual harassment at some point in their advertising career. Also, nearly half (45 percent) of women said they feel vulnerable because they are women.

While this study was performed in Australia, Gallop said she’s sure the numbers are similar in the U.S. and other markets.

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'Key and Peele' Anger Translator Returns to Advocate for Refugees


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Tecnicalidade 065 – Cumbucagate é a loira do banheiro do Facebook

O Cumbucagate é real! Ou pelo menos algumas pessoas acham. O Facebook discorda e mais uma vez tenta desmentir que ele está ouvindo suas conversas. Você acredita neles? Também nesse episódio Rafael Silva e Rodrigo Gonzalez comentam sobre o lançamento do Razer phone, como jogar internet na sua cara via luz e muitos…MUITOS emails de […]

> LEIA MAIS: Tecnicalidade 065 – Cumbucagate é a loira do banheiro do Facebook

Sofology: Shakespeare

Sofology: Shakespeare

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NSPCC: Say Something

NSPCC: Say Something

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IDE Cursos: Marley

In Brazil, it is still a common and irregular practice to start a graduation without having an undergraduate degree. The campaign aims to raise awareness about the importance of respecting each step in the education process.

IDE Cursos: Frida

In Brazil, it is still a common and irregular practice to start a graduation without having an undergraduate degree. The campaign aims to raise awareness about the importance of respecting each step in the education process.

IDE Cursos: Einstein

In Brazil, it is still a common and irregular practice to start a graduation without having an undergraduate degree. The campaign aims to raise awareness about the importance of respecting each step in the education process.

Estrella Galicia: Lenon

Estrella Galicia: Rhianna

Kid-Curated Toy Collections – Asda's Christmas Toy Range Features 100 Playthings Chosen by Kids (GALLERY)

(TrendHunter.com) Many retailers are now announcing their top toy picks for the holiday season, including British supermarket retailer Asda, which took a different approach to deciding which playthings should be…

Social Anxiety Seating – Yi-Fei Chen's 'Excuse Me Stool' Helps a User Escape an Awkward Situation (GALLERY)

(TrendHunter.com) To express her own struggle with social anxiety, Taiwanese designer Yi-Fei Chen created the ‘Excuse Me Stool,’ which boasts an unusual form and purpose.

When one sits on the stool, its…

Alibaba Quarterly Revenue Surges 61% As It Pushes Ahead With 'New Retail' Strategy


Chinese e-commerce giant Alibaba Group raised its outlook for full-year revenue growth after reporting its fastest pace of sales since its record 2014 initial public offering — an indicator of strong Chinese consumer spending.

With sales growth of 61 percent booked for the September quarter, billionaire Chairman Jack Ma is now pushing deeper into shaking up China’s old-school retail sector. Alibaba, China’s biggest company, is enlisting half a million mom-and-pop shops as part of a drive to woo customers both online and in-store as it opens its wallet to boost services to merchants on its platform. That’s on top of an avowed $30 billion spending plan for everything from artificial intelligence and cloud computing to logistics.

Cloud computing revenue doubled in the September quarter, cementing its place as one of Alibaba’s fastest-growing businesses, in direct competition with Amazon.com Inc. and Tencent Holdings Ltd. But in the long run, it’s staking the future on its bread-and-butter operation of catering to consumers.

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To Help Puerto Rico, Check Out Puerto Rico Recovery Index


Check out Puerto Rico Recovery Index. DDB Puerto Rico came up with this practical idea to organize and curate reliable non-profit efforts to help the devastated island so people who want to donate can find everything on one site, says the agency’s CEO Edgardo Rivera. “No one knew who was doing what.”

Forty-five days after Hurricane Maria struck, only about 22% of Puerto Ricans have electricity in their homes, fewer than 50% have drinkable water, and cellphone coverage is at about 40%, he says. And 10,000 homes don’t have roofs.

Using the online listing, people with specific interests can search categories including Health, to support medical volunteer teams, send medicine, and provide access to clean water, and Animals, to help save and feed pets. The Communities category targets different areas in Puerto Rico.

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Agency Brief: Ben & Jerry's, Bots and Boos


Happy first Friday of November! We made it through Halloween, though many of us are probably in a candy coma on a couch binge-watching “Stranger Things Season 2.”

No worries, we’ll keep this week’s news roundup short.

Over the moon

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