Nov
06
Nov
06
Power Players 2017: Verizon's Diego Scotti on Diversifying Marketing
Posted in: Uncategorized
Nov
06
Power Players 2017: JPMorgan Chase's Kristin Lemkau Shakes Up the Model
Posted in: Uncategorized
Nov
06
Power Players 2017: McDonald's Morgan Flatley Has to Maintain the Momentum
Posted in: Uncategorized
Nov
06
Power Players 2017: Alex Behring, the Force Behind Zero-Based Budgeting
Posted in: Uncategorized
Nov
06
Power Players 2017: Apple's Angela Ahrendts Says Retail Is the Product
Posted in: Uncategorized
Nov
06
Mediator: Terrorism Is Faster Than Twitter
Posted in: UncategorizedBefore the recent attack in Lower Manhattan, an ISIS online publication offered tips on how to use a truck for “reaping large numbers of casualties.”
Nov
06
Top 100 Tech Ideas in November – From AR-Infused Teddy Bears to Singing Exercise Equipment (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) No matter what the hobby, the November 2017 tech trends demonstrate that technology is taking nearly every activity to a whole new level.
For young consumers who are used to using technology to…
Nov
06
Top 30 eCommerce Ideas in November – From Online Framing Services to eCommerce Delivery Keys (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The top November 2017 eCommerce ideas offer a look at the many ways shopping of the future has the potential to be reshaped with everything from personalization through artificial intelligence to…
Nov
06
3% Conference Spotlights Hurdles for Women at Ad Agencies
Posted in: UncategorizedMore women have risen to top creative jobs since the 3% Movement began. But they say they still have a way to go to change “Mad Men” thinking.
Nov
05
‘Thor: Ragnarok’ Hits Theaters With a Thunderclap
Posted in: UncategorizedDisney scored big with Marvel’s “Thor: Ragnarok,” which took in more than $400 million globally over the weekend.
Nov
05
Top 100 Gadgets Ideas in November – From Activity-Tracking Goggles to Holistic Body Health Wearables (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) As the November 2017 gadget trends reveal, consumers are increasingly turning to high-tech devices to improve their body and their mind.
From a physical standpoint, technology is the perfect…
Nov
05
Top 65 Business Ideas in November – From Virtual Shopping Street Platforms to VR Retail Showcases (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) As the November 2017 business trends reveal, brands are dramatically re-thinking the shopping experience both online and in-person.
While the rise of online shopping has made purchasing new items…
Nov
05
Billionaire Prince with Stakes in Apple and Twitter Arrested in Gov't Purge
Posted in: Uncategorized
When Prince Alwaleed bin Talal was arrested as part of an anti-corruption probe in Saudi Arabia, it was the latest twist in the story of a billionaire who has courted international attention — while cloaking his investments in secrecy.
Alwaleed is among the 11 princes, four ministers and dozens of current or former senior officials arrested on orders from a newly established anti-corruption committee headed by Crown Prince Mohammed bin Salman, said a senior Saudi official who spoke on condition of anonymity. The wealthiest of the arrestees, Alwaleed was picked up from his desert camp, the official said. Authorities didn’t disclose the allegations that prompted the action.
Despite his being the 50th-richest person in the world, with a $19 billion fortune according to the Bloomberg Billionaires Index, details on the source of Alwaleed’s wealth must be gleaned from his public statements, the website of his holding company and company filings. Often his transactions and assets are disguised by investing through funds that obscure the ultimate beneficiary.
Nov
05
Los Angeles Times Columnist Apologizes for Jab at Sarah Huckabee Sanders
Posted in: UncategorizedThe columnist, David Horsey, said even his daughter criticized his description of the White House press secretary as a “slightly chunky soccer mom.”
Nov
05
Why MassMutual Is Urging Race-Watchers to 'Adopt' an NYC Marathon Runner
Posted in: Uncategorized
Running is a solitary sport. But it doesn’t have to be.
MassMutual takes its new brand positioning straight to the New York City Marathon today, glomming on to the world’s most-popular 26.2-mile race.
As part of its new “Live Mutual” brand platform, the Springfield, Massachusetts-based insurer is working to pair participating runners with cheering supporters in an effort to show how, ahem, mutually connected we all are.
Nov
05
Pressured JC Penney Challenges Its Shoppers This Holiday
Posted in: Uncategorized
It’s the most wonderful time of the yearor, for JC Penney, the most pressured. As the beleaguered Plano, Texas-based retailer gears up for the crucial holiday shopping season, it’s encouraging consumers to take the “JC Penney Holiday Challenge,” and discover how much can be saved by shopping at the brand’s 900 stores and website.
JC Penney used real-life consumers for the campaign. In one 30-second TV spot, a couple with a budget of $500 only ended up spending $297 on their holiday list.
“It’s authentic,” says Marci Grebstein, who joined as chief marketing officer and executive VP earlier this year. “You capture some of that reaction of the people where they see the unexpected newness or amazing values they wouldn’t expect.” Grebstein notes that she believes this is the first time that JC Penney has used real people and not actors in a campaign.
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