Nov
07
Nov
07
Visine: Happy Tears – Alaa
Posted in: Uncategorized
Everyone is afraid of using eyedrops, so it’s not the easiest product for people to use. We choose to break the wall between the consumer and the product “Visine eye drops” by showing them samples of people who look like them, laughing hard and enjoying themselves with tears in their eyes after using the problem, which breaks that scary wall.
Nov
07
Visine: Happy Tears – Mirna
Posted in: Uncategorized
Everyone is afraid of using eyedrops, so it’s not the easiest product for people to use. We choose to break the wall between the consumer and the product “Visine eye drops” by showing them samples of people who look like them, laughing hard and enjoying themselves with tears in their eyes after using the problem, which breaks that scary wall.
Nov
07
Visine: Happy Tears – Rehab
Posted in: Uncategorized
Everyone is afraid of using eyedrops, so it’s not the easiest product for people to use. We choose to break the wall between the consumer and the product “Visine eye drops” by showing them samples of people who look like them, laughing hard and enjoying themselves with tears in their eyes after using the problem, which breaks that scary wall.
Nov
07
Visine: Happy Tears – Salama
Posted in: Uncategorized
Everyone is afraid of using eyedrops, so it’s not the easiest product for people to use. We choose to break the wall between the consumer and the product “Visine eye drops” by showing them samples of people who look like them, laughing hard and enjoying themselves with tears in their eyes after using the problem, which breaks that scary wall.
Nov
07
Visine: Happy Tears – Tarek
Posted in: Uncategorized
Everyone is afraid of using eyedrops, so it’s not the easiest product for people to use. We choose to break the wall between the consumer and the product “Visine eye drops” by showing them samples of people who look like them, laughing hard and enjoying themselves with tears in their eyes after using the problem, which breaks that scary wall.
Nov
07
Harmless Harvest Coconut Water: Anti-Ad Ads
Posted in: Uncategorized
People trust brands that are transparent. So, let’s create point of purchase ads that sell our coconut water without any false promises or B.S.
Nov
07
Musselman's: The Accusation
Posted in: Uncategorized
In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade”?social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.
Nov
07
Musselman's: The Rebuttal
Posted in: Uncategorized
In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade”?social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.
Nov
07
Musselman's: Witness Bobby
Posted in: Uncategorized
In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade”?social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.
Nov
07
Musselman's: Spoon Test
Posted in: Uncategorized
In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade”?social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.
Nov
07
Musselman's: American Grown
Posted in: Uncategorized
In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade”?social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.
Nov
07
Billionaire Prince with Stakes in Apple and Twitter Arrested in Gov't Purge
Posted in: Uncategorized
When Prince Alwaleed bin Talal was arrested as part of an anti-corruption probe in Saudi Arabia, it was the latest twist in the story of a billionaire who has courted international attention — while cloaking his investments in secrecy.
Alwaleed is among the 11 princes, four ministers and dozens of current or former senior officials arrested on orders from a newly established anti-corruption committee headed by Crown Prince Mohammed bin Salman, said a senior Saudi official who spoke on condition of anonymity. The wealthiest of the arrestees, Alwaleed was picked up from his desert camp, the official said. Authorities didn’t disclose the allegations that prompted the action.
Despite his being the 50th-richest person in the world, with a $19 billion fortune according to the Bloomberg Billionaires Index, details on the source of Alwaleed’s wealth must be gleaned from his public statements, the website of his holding company and company filings. Often his transactions and assets are disguised by investing through funds that obscure the ultimate beneficiary.
Nov
07
iPhone X, Uber … and Aetna Crack Viral Video Chart
Posted in: Uncategorized
It may not be as culturally cool as Uber, the iPhone X and even the Starbucks holiday cup, but just in time for benefits enrollment, Aetna makes its way onto our Viral Video chart. The insurer’s handy video, which explains the difference, for example, between an FSA and an HSA, has notched 4.76 million views and counting.
.mfp-fade.mfp-bg {
opacity: 0;
Nov
07
Watch the Newest Ads on TV From Vizio, Nationwide, Sprint and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Vizio serves up an ad that plays up its XLED TV picture quality with a “Star Wars: The Last Jedi” tie-in spot. Nissan also debuts a “Last Jedi” tie-in (E.J. Schultz has the backstory: “Nissan Breaks ‘Star Wars’ Campaign as Brand Hype Begins for ‘Last Jedi'”). And David Beckham stars in a Sprint commercial that calls the iPhone X a “game-changer”just like Beckham himself.
Nov
07
Watch: Locals Cheer on 'Adopted' NYC Marathoners in MassMutual Video
Posted in: Uncategorized
The rain didn’t dampen the activation insurer MassMutual employed around the New York City Marathon on Sunday, the first marketing event of its kind for the Springfield, Massachusetts-based brand.
As part of its new “Live Mutual” branding, announced earlier this year, the company paired runners from out of town with local cheering supporters for “Adopt a Runner.”
The nearly two-minute-long spot hitting social feeds Monday includes images of supporters and runners in the 26.2-mile race around the citythat hit Queens, Brooklyn and, of course, Manhattanas well as on-the-street interviews.
Nov
07
iPhone X, Uber … and Aetna Crack Viral Video Chart
Posted in: Uncategorized
It may not be as culturally cool as Uber, the iPhone X and even the Starbucks holiday cup, but just in time for benefits enrollment, Aetna makes its way onto our Viral Video chart. The insurer’s handy video, which explains the difference, for example, between an FSA and an HSA, has notched 4.76 million views and counting.
.mfp-fade.mfp-bg {
opacity: 0;
Nov
06
CDs, Not Streaming, Send Kenny Chesney to No. 1
Posted in: UncategorizedThe country star sold 205,000 CDs of “Live in No Shoes Nation” thanks to a promotion with concert tickets.
Nov
06
Erich & Kallman Tells Wine Drinkers to ‘Know the Number’ for Noble Vines
Posted in: UncategorizedErich & Kallman, the San Francisco agency opened by W+K, GS&P, TBWA and Barton F. Graf vet Eric Kallman and former CP+B president Steve Erich in 2016, recently launched a campaign for Noble Vines, entitled “Know the Number.”
It’s not the first time the agency has promote a wine brand as the agency launched an effort for OneHope around a year ago.
The number in question in the “Know the Number” campaign is the series of numbers given to select vintages of wine grapes and which grace bottles of Noble Vines. As a 15-second spot explains, “For centuries, vintners have singled out individual vines that produce exceptional grapes,” and of those a few have stood the test of time to receive numbered designations.
The spot offers an explanation of the brand’s naming practices in a way that implies superior quality. “Know The Number” concludes by inviting viewers to learn more about the numbers behind Noble Vines wines and included an “interactive challenge” targeting millenials, particularly in the areas of Dallas, Miami and Southern California. The campaign is running across outlets including Facebook, YouTube, Instagram, The New York Times, Vogue, Vanity Fair, Vox, Bravo and NBC News through December 2. According to the client, the campaign increased sales 27 percent in ad test markets.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.