With Shades of '1984,' Chanel and Kristen Stewart Rack Up Video Views


Our weekly chart of brands’ video views is inevitably dominated by consumer tech companies such as Samsung, LG, Google and Apple. In our latest round sees Apple fall out of the top 10 as calculated by Visible Measures, but there’s an interesting non-tech marketer piling up views for an ad that slightly echoes Apple’s classic Super Bowl spot “1984.”

Instead of a runner smashing a giant TV to free people from a dystopia where IBM stands in for Big Brother, Chanel’s campaign finds Kristen Stewart smashing out of a beautiful but claustrophobic landscape.

As always, the view counts in our ranking reflect both organic views and paid ad placements.

Continue reading at AdAge.com

Live at ANA: Andy England Says Brand Safety Problems Aren't Going Away


What is the one thing marketers will be talking about in 2018? According to former MillerCoors Chief Marketing Officer Andy England, it’s brand safety. England, now the CEO of cinema advertising network National CineMedia, gave his take on the issue this week in an interview at the Association of National Advertisers “Masters of Marketing” event in Orlando. He also assessed the state of big beer marketing.

Continue reading at AdAge.com

Twitter Eulogizes AIM as App Sounds Death Knell


The end of AIM, announced Friday, has put the internet into nostalgia mode as people lose what was perhaps their first online hangout.

In an oddly off-tone, cheery message, AIM announced it was closing with a GIF of its running man logo waving goodbye in a party hat and letting off balloons. “Thanks for making chat history with us,” the GIF says.

AIM, of course, is AOL Instant Messenger, owned by AOL, which is now owned by Oath, a merged AOL-Yahoo venture owned by Verizon. AIM did not make the corporate-mishmash cut, and will shut down in December.

Continue reading at AdAge.com

Unequal Pay Settlement Rocks 'Fearless Girl' — Will She Emerge Unscathed?


The tables have turned on Fearless Girl. The bronze statue that captured America’s attention and a plethora of ad awards is now at the center of a controversy over the very practices she stands defiantly against. State Street Corp., the parent of the company that erected Fearless Girl, is settling with the U.S. Labor Department over allegations that it paid hundreds of female and black executives less than their male and white counterparts.

The seeming hypocrisy has news outlets buzzing and social media wags are having a field day. But ad industry insiders say that while this will test how fearless ‘Fearless Girl’ really is, she will likely escape untarnished.

“Great creative ideas mean taking risks, but sometimes you have to shoot the messenger to get the message right,” says Lisen Stromberg, chief operating officer of the 3% Conference. “State Street and its agency, McCann, took a risk to challenge the status quo with Fearless Girl. Now she is a symbol that goes well beyond either of them.” Stromberg adds that “fearless girls won” with the Labor Department settlement.

Continue reading at AdAge.com

MGM Pulled its New Campaign After Vegas Shooting to Focus on Internal Morale


MGM Resorts International pulled “Welcome to the Show,” a two-week-old campaign, in the immediate aftermath of the deadliest mass shooting in U.S. history, which occurred at one of its hotels.

The chain is still open for business, though, and its chief experience and marketing officer says the recent internal rebranding is now more critical than ever for its employees, even though the consumer-facing spots have been pulled.

Speaking at the annual ANA Masters of Marketing conference in Orlando, Florida on Friday morning, Lili Tomovich immediately voiced her gratitude for the support she’s received from the ANA audience, the Vegas community and the country itself, and also added the disclaimer that her presentation”From the Inside Out: How MGM Resorts Transformed Itself”had been prepared before Sunday’s horrific events.

Continue reading at AdAge.com

The Silver Lining in the EU's New Privacy Rules


Unless you’ve been living under a rock, you know all about the EU’s General Data Protection Regulationor GDPR. This game-changing law expands the data protection rights of EU citizens and puts some huge fines out there for non-compliance. Add in the significant ambiguity around proposed revisions to EU cookie law, sprinkle a dash of confusion over how laws will be enforced by regulators across different EU member states, and you get a big mess. Probably the only growing consensus is that, while this is a big problem across the board, Google, Facebook, and Amazon are going to have a much easier time of it.

No doubt, digital advertising’s three largest players have advantages. With consumer relationships across devices, proprietary ad-tech and plenty of in-house resources, Google, Facebook and Amazon have many of the tools needed to gain consumer consent for data collection and provide consumers with visibility and control over that data.

But it is overly simplistic to believe that Google, Facebook and Amazon are the only potential winners here. Most EU authorities aren’t out to destroy digital advertising or further entrench its dominant players. Rather, they are asking for products and services to begin with the notion that privacy is a fundamental human right. Publishers and brands who embrace transparent data collection practices and work earnestly to give consumers real choices about the collection and use of their data are well-positioned to gain consumer (and regulator) trust.

Continue reading at AdAge.com

Agency Brief: Beverages, Beauty, Beef and Boobies


Happy first Friday of October! In case you didn’t get enough of your industry peers at New York Advertising Week, many of you got to rub elbows with one another again this week at the Association of National Advertiser’s “Masters of Marketing” conference in Orlando. Speaking of which, check out our daily blog from from the event in case you haven’t already.

Now, onto the news, which yes includes something about boobies, but you have to wait until the end for that.

The sun will come out tomorrow

Continue reading at AdAge.com

Newborn Infant Support Cradles – The 'Kanga' Enables Resuscitation Wherever it's Needed (GALLERY)

(TrendHunter.com) The ‘Kanga’ has been designed with the health of a newborn infant in mind to help ensure that they are always able to be helped as required without the need for complex equipment. The…

Bike-Upgrading Electric Motors – The Eazy Bike Motor Can be Installed on a Bicycle in Two Minutes

(TrendHunter.com) Urban consumers have taken to bicycle riding as a functional and free means of transportation more than ever, so new solutions like the Eazy Bike Motor are being developed to help upgrade existing…

Design-Focused Pet Collections – IKEA's 'LURVIG' Pet Product Range Boasts Furniture and Accessories (GALLERY)

(TrendHunter.com) More often than not, homeowners are left sacrificing their interior aesthetic to incorporate pet-friendly furniture, which is why IKEA recently launched the ‘LURVIG’ pet product range&#…

Anatomical Dairy Packaging – This Milk Container Packaging Draws Inspiration from a Cow's Physique (GALLERY)

(TrendHunter.com) This milk container packaging is the design work of Muhammet Uzuntas and puts a charming twist on the dairy bottle designs to offer a cute yet stabilized design. The bottle consists of an…

Opulent Superyacht Concepts – The Se77antasette Yacht Concept Imagines Hyper-Luxury On The Open Seas (GALLERY)

(TrendHunter.com) There are plenty of exceptionally opulent and luxuriously outfitted superyachts available on the market today, but Italian yacht maker Benetti has teamed up with industrial designer Fernando Romero…

Godiva: Godiva Masterpieces


Film
Godiva

Advertising Agency:Chi & Partners, London, United Kingdom
Executive Creative Director:Micky Tudor
Creative Director:Laura Rogers
Head Of Art:Marc Donaldson
Creatives:Sarah Levitt, Loty Ray
Designer:Loty Ray
Head of Art Buying:Emma Modler
Retouching:Rankin Photography, Charlie Townsend, Rob Swainson, Chi & Partners
Planners:Rebecca Munds, Adele Meer
Executive Producer:Charles Crisp
Producer:Rhys Evans, Adam Henderson
Business Director:Charmaine Murray
Account Manager:Lucy Almond
Production Company:Rankin Film
Director:Rankin
Photographer:Tony Miller, Sue Atkinson, Rankin
DoP:Tony Miller, Sue Atkinson, Rankin
Colourist:Simona Cristea
Post Producer:Mireille Antoine, Jon Purton
Lead VFX Supervisor:Omar Akkari
VFX Artists:Brian Carbin, Leo Weston, Emir Hasham, Richard Russell, Dave Kiddie
Editors:Sam Cobb, Owen Hoppenheimer, The Quarry
Audio:750mph
Engineer:Jeff Smith, Andy Humphreys, James Cobbold
Music Company:Tin Drum
Voiceover:Daisy Haggard

Beyond Retro: The Organ Donor Price Tag, 1


Film
Beyond Retro

Advertising Agency:ANR BBDO???, Stockholm, Sweden
Copywriter:Urban Wirdheim
Art Director:Fabian Lakander
Creative:Nayeli Kremb??
Pr:Jenny Canborn
Planner:Channa Rogsten
Account Manager:Giustina Guariglia
Graphic Design:William Björnstjerna, Jacob Nathanson
Photo:Johan Hedinger
Stylist:Monifa Love

Beyond Retro: The Organ Donor Price Tag

Print
Beyond Retro

Advertising Agency:ANR BBDO???, Stockholm, Sweden
Copywriter:Urban Wirdheim
Art Director:Fabian Lakander
Creative:Nayeli Kremb??
Pr:Jenny Canborn
Planner:Channa Rogsten
Account Manager:Giustina Guariglia
Graphic Design:William Björnstjerna, Jacob Nathanson
Photo:Johan Hedinger
Stylist:Monifa Love

Carlsberg: The Red Hops Experiment


Integrated
Carlsberg

Advertising Agency:CP+B, Copenhagen, Denmark
Creative Directors:Kristoffer Gandsager, James Godfrey
Project Manager:Sofia Brockenhuus-Schack
Strategist:Mathias Birkvad
Director:Lasse Martinussen, Bacon
Executive Producer:Mette Jermiin, Bacon, Camilla Strandgård, Bacon X
Producer:Casper Rasmussen, Bacon
Production Managers:Ditte Odgaard Glass, Birgitte Rask, Bacon
DoP:Laust Trier Mørk, Bacon
Lighting:Michael Sørensen, Bacon
Gaffer:Jacob Østergaard, Bacon
Post Production Creative Director:Jonas Dren, BaconX
Lead CG:Jonas Dren, BaconX
Post Production:Camilla Strandgård, Bacon X
Colorist:Hannibal Lang, Bacon X
Sound Design:Kevin Koch, Bacon X
Editor:Simon Borch, Bacon X

Elkjøp: The Computer Screen, The Hair Trimmer, The Video Camera, Find Your Thing


Film
Elkjop

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be.

Advertising Agency:DDB, Stockholm, Sweden
Creative Director:Fredrik Simonsson
Art Director:Daniel Mencak
Copywriter:Frida Siversen Ljung
Account Manager:Katarina Bäcklund, Kim Jansson
Business Director:Emanuel Lantz
Graphic Designer:Eddie Wernholm
Nordic Marketing Manager:Eddie Hernandez
Production Company:Diktator
Director:Tim Erem
Photography:Zack Spiger
Executive Producer:Manga Minja
Producer:Simon Hernadi
Editor:Aaron Tompkins, Rock Paper Scissors, Los Angeles)
Grade:Matt Osborne, The Mill, Chicago)
Sound Design:Jeff Malen, Lime Studios

Imunidade: Revolver, Knife, AK-47

Print
Imunidade

Standing water can kill. In 2015, Brazil recorded 794 deaths due to dengue. Nothing is safer against dengue than avoiding standing water.

Standing Water Can Kill You

Advertising Agency:Ópera, Recife, Brazil
Creative Director:Carlos Souza
Art Director:Edu Abreu
Copywriter:Wagner Samuel
Account Supervisor:Manoel Monteiro

McDonald's: Breakfast, Fries

Print
McDonald’s

In Quebec, July 1 is Moving Day. We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.

As moving and painting often go hand in hand, we decided to use paint swatches to represent popular menu items. At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.

Happy Moving Day

Advertising Agency:Cossette, Montreal, Canada
Chief Creative Officer:Antoine Bécotte
Creative Director:Vicky Morin
Art Directors:Fabrice Bouty, Alexandre Jutras
Copywriter:François-Julien Rainville

Ineco: Restored Memories


Media
Ineco

Advertising Agency:Wunderman, Buenos Aires, Argentina
General Creative Directors:Patan Tarazaga, Dany Minaker
Creative Directors:Pablo Maldonado, Ezequiel Orlandi
Web:Pato Facal
App developer:Pato Facal
Production Manager:Laura Martinez
Accounts Group Director:Mercedes Cores
Accounts Executive:Pilar Martin
Head Of Pr:Daniela Tucci
Band:Salmón Osado
Production Company:Duquesa
Directors:Emiliano Ferrando, Rodo Castro
Executive Producer:Santiago Rusconi
Editor:Juan Dalessandro
Client Representatives:Julian Bustin, Teresa Torralva