Oct
11
Why culture is about customer experience
Posted in: UncategorizedBrands are not looking for culture or collateral, they are looking for a seamlessly connected customer experience.
Oct
11
The way we work isn't working
Posted in: UncategorizedWork culture is in serious need of a reboot.
Oct
11
My Media Week: Oliver Duff, i newspaper
Posted in: UncategorizedSealing a major deal with Lego and ensuring advertising opportunities, whilst securing contributors, exclusives and writing the front page, Oliver Duff, editor at i, explains why the bottom line matters.
Oct
11
Movers and shakers: Y&R London, Leo Burnett, Dentsu Aegis, Starcom, The Telegraph, Accenture, R/GA and more
Posted in: UncategorizedWelcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Oct
11
Forward Media's Cox joins Above & Beyond
Posted in: UncategorizedEd Cox is leaving Forward Media as managing director to join indie creative agency Above & Beyond in the newly-created role of media partner.
Oct
11
Four Paws: The Bear Endurance – Test Demo
Posted in: Uncategorized
Oct
11
World Vision: Everything Viral in 45 Seconds
Posted in: Uncategorized
Right now, 34 million people in Africa are experiencing the worst humanitarian crisis in decades, struggling to survive without food and water. But people aren’t paying attention. So we showed them what they were paying attention to instead.
Oct
11
Leadway: No Funny Stories, 1
Posted in: Uncategorized
The capacity for most insurance companies within Nigeria to tell Tall-tales when demands are made by insurance policy beneficiaries is alarming. The ridiculousness of the sort of excuses they give for not paying out a claim is rather comical. Hence, Leadway one of Nigeria’s most reliable insurance companies just had to call it out in this campaign.
Oct
11
Leadway: No Funny Stories, 2
Posted in: Uncategorized
The capacity for most insurance companies within Nigeria to tell Tall-tales when demands are made by insurance policy beneficiaries is alarming. The ridiculousness of the sort of excuses they give for not paying out a claim is rather comical. Hence, Leadway one of Nigeria’s most reliable insurance companies just had to call it out in this campaign.
Oct
11
Confessions of an Advertising Recruiter: 3 Myths About the Client Side
Posted in: Uncategorized
I’ve been an external advertising recruiter, a “headhunter,” for the past 10 years.
After I published “The Five Secrets I Learned as a Recruiter That I Wish I Knew as a Candidate,” I was asked by several industry execs to spill my guts about the dirty little secrets inside the advertising industry — from a recruiter’s perspective.
Client FOMO
Oct
11
Inside the Ad Agency Helping Vegas Mourn — and Plot Its Comeback
Posted in: Uncategorized
Since 2003, Las Vegas has been defined by a five-word tagline encapsulating the mischievous mystique of the nation’s adult playground: “What Happens Here Stays Here.” But within minutes of hearing about the mass shooting that terrorized the city on Oct. 1, the man who runs the ad agency behind the slogan knew it had to come down. Immediately.
It was “completely inappropriate,” says Billy Vassiliadis, CEO of R&R Partners, the longtime agency for the Las Vegas Convention and Visitors Authority. So he and more than a dozen agency staffers rushed to the agency’s suburban Las Vegas office that Sunday night, pulling the campaign and formulating a more appropriate message to capture the city’s grief and resolve.
The quick media, advertising and PR moves made by the agency by no means compare to the heroic actions taken by police officers and first responders who jumped into harm’s way amid what turned out to be the worst mass-shooting in modern U.S history. But from a business perspective, the agency’s actions spared the city’s tourism industry from potential embarrassment and created emotional bonds bridging locals and the millions of tourists who fuel the Vegas economy.
Oct
11
Google Buying Apple? Sorry, That Was Just a Test
Posted in: UncategorizedA far-fetched headline and short story that were part of a technology test mistakenly went out on the Dow Jones Newswire on Tuesday morning.
Oct
11
Streaming Wars: Apple Joins Forces With Steven Spielberg’s Amblin Television
Posted in: UncategorizedThe tech giant begins spending the $1 billion it has set aside for new programming with a reboot of the 1980s NBC show “Amazing Stories.”
Oct
11
Disney, Hillary Clinton and the Obamas Condemn Weinstein
Posted in: UncategorizedDisney once owned Miramax, which Harvey Weinstein co-founded. Mr. Weinstein is also a longtime Democratic donor with ties to the Clintons and the Obamas.
Oct
11
MacArthur Foundation Names 2017 ‘Genius’ Grant Winners
Posted in: UncategorizedThe MacArthur fellowship this year honors 24 artists, scholars, activists and others chosen for exceptional “originality, insight and potential.”
Oct
11
Why you should ignore the big data haters
Posted in: UncategorizedWho is using big data in the best way?
Oct
11
Fortune favours the brave in marketing brands
Posted in: UncategorizedI usually like to get to know someone a little better before they share the brutal details of an intimate body piercing they’ve just had, but this was a marketer on a mission and her story was absorbing…
Oct
11
Lord Smith's six predictions for the ad industry
Posted in: UncategorizedAdvertising is one of the motors of our economy; and I hope everyone in government and elsewhere will realise this.
Oct
11
Creativity in the cloud: Could AI really be a game changer for the creative industries?
Posted in: UncategorizedAI could be a game changer for creative working – but only if the humans get with the programme.
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