John Lewis’s “experimental” approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as the retailer launched its fifth annual report on the UK’s shopping habits.
Brands with smaller budgets need to be “fearless” when it comes to sponsorship marketing, Colin O’Toole, marketing manager for the Cadbury Premier League Partnership, has said.
Brands must boldly embrace the potential of digital tech to reshape the way consumers buy products, Coca-Cola’s global customer director has said – and they should adopt a global outlook to do so.
The holidays are here — at least retailers are telling us they are — and furniture retailers are hoping to convince consumers to get their homes in peak hosting form. West Elm is debuting its first-ever TV campaign this week, competing with rival Crate & Barrel which just appointed actress Reese Witherspoon its first brand ambassador in a campaign that began Monday.
Williams-Sonoma-owned West Elm is running a 30-second national TV spot that encourages consumers to get “House Proud” by boasting about the grown-up and sustainable furniture and decor they’ve purchased for their homes. The brand, which worked with Chattanooga, Tennessee-based Humanaut on the new work, will also air five 15-second web cuts and market the campaign on social media through #mywestelm.
“We look for new ways to evolve and test marketing concepts that reach new customers and raise brand awareness,” says Catherine Schwartz, senior VP of marketing at West Elm. Last year, the brand’s holiday campaign focused on digital and catalogs. She noted that this year’s effort builds on the 2016 push. The current campaign will run through Nov. 20.
(TrendHunter.com) Rihanna is taking her Fenty X Puma line on the road, with the unveiling of a Fenty University mobile pop-up, which is making multiple stops across New York City.
Painted vibrant hues of green and…
(TrendHunter.com) Fly fish enthusiast Ethan Smith has developed a method for ensuring that fellow fishing aficionados can spend as much time on the water as needed, with the ‘Shoal Tent’—a floating…
(TrendHunter.com) ‘Ceeplik’ is a gorgeous ceramic device which aims to embody the concept of heat serving as a means of social gathering.
Whether its a candlelit dinner, or a cozy campfire, heat has…
(TrendHunter.com) Spending hours sitting at your desk is a surefire way to find yourself becoming sluggish, so the ‘Cubii Jr’ has been designed to help offer office employees with a way to incorporate…
(TrendHunter.com) The accessibility and sustainability that pre-fab homes offer are making the structures more popular than ever before, and Amazon recently made a deal with MODS International to offer pre-fabricated…
(TrendHunter.com) The newfound health movement has many consumers looking for ways to prepare their own wholesome food from home, which is being supported by new products like the Nutrimill Harvest Grain Mill….
(TrendHunter.com) The Gray Advent Titanium iPhone X Case comes as an equally extravagant way to protect the premium smartphone that is set to be released later this year. Crafted from aerospace-grade 5 titanium, the…
The New Yorker cartoonist speaks for all the neurotic, phobic city dwellers. Even if she lives in the suburbs now.
The director Angela Robinson explains how a psychologist with a three-way relationship and an interest in bondage and sadomasochism came to invent the superhero.
As the company seeks to distance itself from Harvey Weinstein, there are conflicting accounts about what it knew and how it responded.
Ronan Farrow was an NBC contributor when he began reporting on claims that Mr. Weinstein had mistreated women. The article ended up being published by The New Yorker.
The president said he might use the power of the federal government to retaliate by challenging broadcast licenses.
Women helped build the movie industry, but it has long been a male-dominated enterprise that systematically treats women — as a class — as inferior.
At a memorial service at Columbia University, family and friends read from Ms. Wall’s work and urged others to continue the work she had loved.
Publicis Groupe has announced its latest agency reorganisation with the creation of Publicis Spine, a platorm which the company says will use data to target advertising at consumers on an individual level.
Vídeo brinca com diferentes formas de “segurar essa barra”
> LEIA MAIS: Raça Negra versão reggaeton em nova campanha da Hershey’s
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
