Comercial promove Tile, um acessório bluetooth que ajuda a encontrar objetos perdidos
> LEIA MAIS: “Lost Panda” vai fazer você se emocionar por causa de um urso de pelúcia
Com “With a Little Help from My Friends”, marca resgata seus ícones culturais para oferecer garantia estendida aos consumidores
> LEIA MAIS: Volkswagen relembra seus “Anos Incri?veis” em comercial nostálgico
Uma planta fala? Escuta? Cheira? Enxerga? Tem consciência? Sente dor? Enfim: o que é inteligência para uma planta? E o que a ciência tem a dizer sobre tudo isso? Saiba neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (22min 02s) ======== Download | iTunes | Android | Feed Edição: Reginaldo […]
> LEIA MAIS: Naruhodo #101 – Plantas são inteligentes?
Comercial mergulha espectador no quadro “Antropofagia” e revela que não existem fórmulas para compreender a arte
> LEIA MAIS: Pinacoteca aproveita escalada da censura para lembrar que “Não tem certo. Não tem errado. Tem arte.”
The Weinstein Company, reeling from scandals surrounding Harvey Weinstein, said on Monday that it had agreed to a financial lifeline from Colony Capital.
Is it Brexit all over again? Probably not, but Spain is divided over Catalonia’s attempt to declare independence for the affluent northeast region that includes creative capital Barcelona, where many ad agencies have offices. And some marketers based in the region are talking about moving their headquarters so they don’t find themselves left out of the European Union should the independence movement succeed.
In an Oct. 1 referendum, which Spanish courts ruled illegal, almost 90% of those who voted in Catalonia backed independence. But only about 40% of the region’s eligible voters turned out, after the Spanish government asked its supporters to boycott the referendum.
Some agencies with Barcelona offices have been letting employees who support Catalan independence take time off to attend demonstrations. “We are a multicultural agency and we are very respectful of each other’s opinions,” says Gonzaga Ayllon, Lola-MullenLowe Barcelona’s director of client services. He says clients, which include Unilever’s Magnum and Axe brands, have been patient while the demonstrations continue.
Walmart’s social-media chief has 5 million Pinterest followers. Walmart has only 137,000, so she clearly sees room for improvement. And one of the brands she sees doing best there is rival Lowe’s, she said in a talk Thursday at the Brandemonium conference in Cincinnati.
Such conferences are full of show-and-tells from executives about their brands’ own successes, but Walmart Senior Manager-Social Innovation Christine Martinez Loya focused mainly on what others are doing well, and her own largely pre-Walmart experience as Pinterest’s user No. 8 which she became seven years ago thanks to an invitation from the founders at a conference for design bloggers.
Loya was also frank about Walmart’s challenges in social media, despite the company generating 5 million comments a year across platforms. “We do have a small challenge,” she said, “which is changing Walmart’s brand perception. No tiny endeavor. It’s a massive one.”
“These are trying times for the president,” Seth Meyers noted on last night’s “Late Night With Seth Meyers” in his “A Closer Look” segment. “Trump has apparently been so depressed and angry at the state of his administration, and what he sees as disloyalty from his staff, that he reportedly told a close associate, ‘I hate everyone in the White House! There are a few exceptions, but I hate them!’ His staff talks about him like he’s a toddler, but Trump is really a moody teenager whose parents won’t let him go to Kevin’s lakehouse for the weekend: ‘I hate everyone in this house!’… We’re like a week away from Goth Trump.” Cue the artist’s rendering:
Meyers also linked Trump to the ongoing Harvey Weinstein scandal in the segment, which he set up as being about “our toxic culture of male entitlement.” (The “I hate everyone” quote, by the way, comes from a Wednesday VanityFair.com post by Gabriel Sherman headlined “‘I Hate Everyone in the White House!!’: Trump Seethes as Advisers Fear the President Is ‘Unraveling’.”)
What could possibly be scarier than Pennywise, the clown from Stephen King’s “It”? Kellywise, the clown version of Kellyanne Conwaythe stuff of Anderson Cooper’s nightmares, according to a precorded segment that “Saturday Night Live” aired over the weekend.
In the segment, Cooper (Alex Moffat) departs CNN headquarters for the night amidst heavy rain, then promptly loses a paper he was reading thanks to a gust of wind. He chases after it until it disappears into a storm drain, where he encounters Conway (Kate McKinnon), the counselor to President Trump and nonsense-spewing (“alternative facts”) cable-news talking head.
Kellywise, as she calls herself, wants nothing more than to be booked on Cooper’s show, and so she pulls out all the stops, promising to give him “crazy, crazy quote,” such as “OK, so, Puerto Rico actually was worse before Hurricane Maria, and the hurricane actually did blow some buildings back together, and I don’t know why Elizabeth Warren won’t tweet about that.” She even attempts to enlist Hllary Clinton (McKinnon again), who she previously dragged into the sewer, to lure Cooper.
Top ad sales executives and researchers representing most major TV networks met on Friday to discuss developing a standardized method of proving that their ads work.
The TV industry essentially wants more concrete proof that a given commercial led to the test-drive of a car, for example, or the purchase of a product.
The effort is the latest attempt by the TV industry to band together to take on the likes of Facebook and Google, which have been siphoning off TV dollars as marketers look for better data on whether their ads are reaching the right consumers and are driving business results.
Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better inform their marketing.
The beta test, an extension of Facebook’s Audience Insights API marketing tech platform, isn’t expected to be widely available until next year, according to people familiar with the offering who spoke on condition of anonymity to discuss something Facebook hasn’t announced yet. Early ad partners, which include top agencies and media companies, are searching Facebook’s vast history of public posts to see what topics, themes, brands and products are being discussed. Users’ identities are withheld.
It’s the first time that Facebook, where room for ads in the main News Feed is almost maxed out, is making it possible for advertisers to mine what users post. The new insights tool could help marketers see the social network in a whole new dimension, and even give them a broader understanding of their businesses, with data that informs them about trends in the industry and the consumer mindset.
Rent the Runway is growing up. The New York-based startup, which introduced the concept of renting dresses for special occasions when it was founded eight years ago, is going after a bigger share of the market than just proms, weddings and parties. On Monday, the company is debuting its first national campaign, touting its subscription service for everyday dressing.
“There’s some element of brand awareness for Rent the Runway of being a business for special events where you can rent a dress, but business has moved so far beyond that,” explains Jennifer Hyman, co-founder and chief executive. Indeed, the subscription portion of the business, which was first introduced last year, already represents over a third of Rent the Runway’s revenue. In conjunction with the new campaign, the brand is introducing a lower-priced subscription where members can pay $89 a month to rent four pieces of clothing. The new offering will supplement the company’s other monthly subscription of $159 for four items of clothing that can be swapped out an unlimited number of times each month.
The new campaign centers around the possibilities that abound when women no longer need to use their closet for apparel storage. In one 30-second TV spot, consumers use their closets for kids’ band practice, as a workout room, and for karaoke. Rent the Runway, which began working with creative agency Wednesday on the new marketing over the summer, will also run out-of-home ads and podcasts and push the messaging via social media.
Continuing a horror boom at the box office, “Happy Death Day” arrived as the No. 1 movie in North America, with $26.5 million in ticket sales.
Brands work very hard to connect with the millennial generation, but baby boomers are large in number and have money to spend.
Twitter bots are winning fans by formatting President Trump’s posts to look like official statements, or tracking the accounts he and his inner circle follow.
As businesses chase evanescent market trends, young workers are being pulled into programs to give advice to the top ranks of their companies.
We’re giving away a lot more information than we’re getting from Mark Zuckerberg and his friends.
Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked no matter where they ran on air. One goal is to break a stalemate that’s delaying TV’s crucial move into precision marketing.
It’s been about four years since TV networks set their sights on revamping commercials to compete better against digital by letting brands target audiences with more specific criteria than the traditional age and gender. This spring, several networks made some bold statements and took some big swings in the name of advancing audience buying on TV. But a power stuggle is holding back progress: TV networks are eager to sell targeted audiences, which allow them to raise prices on inventory, while buyers don’t want to pay more or risk their place at the table.
“We are the agents of our clients, not the networks, and we have to make sure we are not giving clients’ info away to them,” says Catherine Sullivan, president of U.S. investment at Omnicom Media Group.
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