Hasta La Creative!

The Ad Council now has a way for creatives in advertising and media to coin their own “Smokey The Bear” when they’re not burning the midnight oil on a client project.

The nonprofit behind public service campaigns like AIDS Prevention (“Help stop AIDS. Use a condom.”) and “Love Has No Labels” has partnered with the nonprofit Taproot Foundation on a project to help marketing professionals find pro bono work.

The Ad Council works with creative and media agencies to create public service campaigns at no charge. Taproot is a nonprofit that connects nonprofits and social change groups with volunteers.

Continue reading at AdAge.com

(TrendHunter.com) The Indiegogo Product Marketplace is a new place for consumers to find and purchase a variety of innovative products that have been successfully brought to life via the crowdfunding platform. On the…

We join Alan Fagan, vice-president, Disney Media sales and partnerships and ESPN EME, in the run-up to two major movie releases and Leaders in Sport week.

Facebook has committed more than £1m to helping Childnet International and The Diana Award get digital safety and anti-bullying ambassadors in every school.

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard”.

WPP has strongly criticised ADK, the Japanese ad agency in which it holds a minority interest, over its overseas ambitions as it pushes forward with a sale to Bain Capital.

Smith & Sinclair, the creative cocktail company, is setting up a retail experience with thermal reactive surfaces, scent diffusing walls and animated light features.

Marking the official day that Thomson rebrands to Tui, the company has rolled out a multi-million-pound musical-inspired campaign.

Amazon Studios head Roy Price resigned yesterday after being accused by a producer of sexual harassment.

The complexity that the industry is facing across all quarters is making it much harder to demonstrate the value of what marketing and its communications stakeholders produce.