(TrendHunter.com) These crowdfunded initiatives show the power of collective support when it comes to apps, art projects, social good campaigns, and branding efforts.
A social good campaign that’s featured is…
(TrendHunter.com) The average consumer has a plethora of technology products that they carry with them wherever they go in order to stay connected and productive, so the ‘Bento Stack’ is intended to…
The MediaWeek Awards took place at the Grosvenor House Hotel last week; we spoke to some of the winners.
When moral standards are set adrift by those in power, should corporations and their brands fill the vacuum?
Heinz is celebrating the different way people enjoy its baked beans with a dining bus that is touring the country.
Droga5 London has been shortlisted three times for its Rustlers work in the Grocery & Soft Drinks product category at the Campaign Big Awards.
Coppafeel!, Fold7 and Riff Raff Films discuss the the ad that calls upon men and women to check their breasts.
Google has launched a machine-learning powered tool that can catalogue shows and clips to better help publishers and broadcasters sell inventory.
Angostura, the rum brand, is creating a carnival pop-up featuring a live butterfly room.
A heated diversity debate is raging across the industry after a Private View column by M&C Saatchi creative chief Justin Tindall expressing his boredom.
It’s like something from Chitty Chitty Bang Bang, but Jamie Oliver’s “kitchen car” is about genuinely pushing boundaries, the business’s commercial boss told Campaign.
Large Paddington Bear pop-up book installations will feature across London landmarks ahead of the launch of the next film.
She’s always been outspoken, honest and unfiltered. But now the singer is taking more control of her sound, with a new album, “Meaning of Life.”
The Boy Scouts, the 117-year-old exclusively male club, is now admitting girls. And the Girl Scouts are saying: Bring it. Though the New York-based organization has seen membership decline in recent years, it’s still pushing a message of female empowerment at a time it says girls need it most.
“We’re seeing this as potentially a truth-in-advertising issue,” says Stewart Goodbody, senior external communications director of the Girl Scouts, noting that the Boy Scouts’ brand messaging is confusing. “They’re saying they’re opening the doors up to girls, isn’t it fabulous, but there’s a blur. Are they keeping girls’ needs top of mind? We’ve been doing this for over 100 years and, frankly, are the experts in the category.”
To remain so, the Girl Scouts are doubling down on their marketing message, which rolled out days before the Boy Scouts’ recent announcement. An internally-developed campaign, “G.I.R.L. Agenda Powered by Girl Scouts” kicked off Oct. 6 at an Ohio event that included the likes of Chelsea Clinton, Gabby Douglas and Barbara Pierce Bush. The organization is mobilizing girls through civic action meant to further their problem-solving skills for future endeavors, Goodbody says.
(TrendHunter.com) Selfies are okay, but for people who really dig the idea of projecting their faces to the masses, art professor Matthew Mohr’s new project ‘As We Are’, is a more extreme option….
(TrendHunter.com) These Asian flavor innovations range from Sakura blossom teas to matcha donut collections that combine indulgent and nutritious ingredients. When looking at Asian flavors in dessert form, standouts…
Following the recent outcry over the provenance of the new Guinness commercial, writer and ex-club DJ Paul Burke wonders whether it’s time for the ad industry to follow the music industry’s example and admit to doing cover versions.
BT has so far awarded appointed Wunderman in an ongoing review of its digital agencies.
Creative discovery and Oxford Street Tube station do not usually come hand in hand.
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