Hasta La Creative!

Total Media is launching a technology and innovation hub in Estonia as the independent London agency seeks to tap into the local, digital talent base and reduce costs.

To standout and make money, every agency should define a specific problem that they’re uniquely qualified to fix.

Creative start-up Who Wot Why has hired Saatchi & Saatchi’s Matt Butterfield and Ben Mills as the agency’s first permanent creative hirings.

The secret to Google’s mobile advertising success lies in the diversification of search and its ability to stay ahead of the curve, Enders Analysis reports.

Shonda Rhimesshowrunner extraordinaire and creator of hits from hits from “Grey’s Anatomy” to “Scandal”is not starting another celebrity blog.

“I’m not interested in a lifestyle site. There’s not going to be a lot of beauty tips or articles on what lipstick to wear,” she said earlier this month at Vanity Fair’s New Establishment Summit about ShondaLand.com, the digital venture she had launched mid-September. “It’s anything you can talk about that’s important to you.”

As far as mission statements go, that’s a fairly broad mandate from a creator with an equally broad fan base. But as ShondaLand.com works to define its editorial voice, it also has to build an audience that’s independent of the ShondaLand television brand and Rhimes’ 1.5 million Twitter followers. That challenge has been the downfall of a number of celebrity-driven platforms before Rhimesand still faces others that are hoping to become serious players in digital media.

Continue reading at AdAge.com

(TrendHunter.com) Digital connectivity and an increased interest in community-based initiatives has helped unconventional and creative start-up ideas blossom into successful businesses.

Start-ups have begun to…

A company is nothing without a mix of cultures, personalities and ideas that the people within it bring, says Jason Ryan, co-founder and chief strategy officer, Brilliant Noise.