Hasta La Creative!

After a retreat that lasted nearly a year, Adblock Plus has resumed its assault on Facebook with a particularly strong version of its software that seems to be thwarting the social network’s engineers.

Since late September, the popular ad-blocking software has been able to keep many sponsored posts from appearing in Facebook News Feeds on desktop computers. It even erases commercials from programming on Watch, Facebook’s big new bet on becoming a video destination.

In its prior attempt to block ads on Facebook, in the summer of 2016, Adblock Plus engineers squared off against Facebook for weeks, trading updates to get the upper hand. Adblock Plus never lasted more than a few days before Facebook successfully countered. After about a month, Adblock plus went away, defeated. Until Sept. 26.

Continue reading at AdAge.com

(TrendHunter.com) Featured in these October 2017 interactive trends are a variety of immersive experiences, events, apps, and product packaging—all of which aim to ensure that consumers don’t forget about…

Marketing has never been so critical to company success. Customer experience has become one of the key differentiators and drivers of growth in the market today. Seventy-five percent of marketing leaders now own or share responsibility for a P&L, and growth has become a primary charter for 68% of them. Clearly, much depends on the success of your marketing executive’s ability to drive change.

However, even though marketing influence has expanded immensely over the last few years, marketers still find big challenges in the lack of direct control over many of the touch points where critical interactions between customer and brand promise take place. So, in the absence of end-to-end control, how can you most effectively influence those interactions?

Everyone who has tried to create change knows even the most brilliant initiatives can fail because people, for one reason or another, just don’t support them. It can seem like a mysterybut it turns out that some behavioral economics principles can help untangle the reasons for this. When used strategically within your organization, they may be able to help you shift old behaviors that could be inhibiting your ability to deliver on brand promise.

Continue reading at AdAge.com

Marketing has never been so critical to company success. Customer experience has become one of the key differentiators and drivers of growth in the market today. Seventy-five percent of marketing leaders now own or share responsibility for a P&L, and growth has become a primary charter for 68% of them. Clearly, much depends on the success of your marketing executive’s ability to drive change.

However, even though marketing influence has expanded immensely over the last few years, marketers still find big challenges in the lack of direct control over many of the touch points where critical interactions between customer and brand promise take place. So, in the absence of end-to-end control, how can you most effectively influence those interactions?

Everyone who has tried to create change knows even the most brilliant initiatives can fail because people, for one reason or another, just don’t support them. It can seem like a mysterybut it turns out that some behavioral economics principles can help untangle the reasons for this. When used strategically within your organization, they may be able to help you shift old behaviors that could be inhibiting your ability to deliver on brand promise.

Continue reading at AdAge.com

Stef Calcraft has been named executive chairman of Dentsu Aegis Network UK & Ireland in what the ad group claimed is a “transformational appointment”.

The Advertising Association has welcomed the government’s gambling review, announced this morning, but insisted there is no evidence to support stricter rules on advertising.

Burberry president and chief creative officer Christopher Bailey is leaving the luxury fashion company next year.

Budweiser and Stella Artois brewer AB InBev has appointed Tatiana Stadukhina as its new marketing director for the UK and Ireland.

Readers expressed an interest in the terminology we use to describe sexual assault. We asked two Times editors, and two of our lawyers, to weigh in.

WPP’s net sales fell 1.1% in the third quarter, better than the previous three months, but there was no sign of improvement as it expects annual sales will be “broadly flat” and reduced its profit margin target.