Depending on what circles you run in, you may not be aware that Trumpy Bear is a thing. Or, if you are aware it’s a thing, you may not be certain what kind of thing it isi.e., a real product or a spoof.
When the two-minute infomercial above was posted on YouTube in July, commenters rushed to declare it an epic trolling of the type of devoted Trump fans depicted in the ad (the most upvoted YouTube comment as of this writing is “This looks like a bad SNL skit”). But if it’s a joke, it’s an expensive joke; according to iSpot.tv, which has attention and conversion analytics from more than 7 million smart TV screens, Trumpy Bear is now backed by a national TV ad campaign. On Oct. 13, the two-minute infomercial began running on four networks: Animal Planet, Discovery, Grit TV and INSP (the “family entertainment programming” channel owned by Inspiration Ministries).
Over the past week, Trumpy Bear has expanded to 10 networks; the mix now includes the Outdoor Channel and the American Heroes Channel. To date, the ad has run 55 times, including five times so far today, according to iSpot. The type of shows it’s been airing onincluding reruns of “Cops,” “Walker, Texas Ranger” and “Bonanza”suggests that Trumpy Bear is not meant to be taken as a joke by its targeted TV viewing audience.
Continue reading at AdAge.com
