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| THE ORIGINAL? Banamex Bank – 2015 “…It’s time to change that” Source : Cannes SILVER LION Agency : Publicis, Mexico City (Mexico) |
LESS ORIGINAL TETO Charity – 2017 “Help us reduce inequality in Brazil” Source : Luerzer’s Archive Agency : Leo Burnett Tailor Made (Brazil) |
Tokyo 2020 has already pulled in more than 40 local sponsors, in addition to its global partners. With so many brands on board, the Games will struggle to achieve the cut-through needed to deliver value for them all.
Brands are recognising the power of immersive art to create worlds that bring their products to life while entertaining consumers in engaging and provoking spaces
Luxury vodka brands Belvedere and Grey Goose are focusing their events on music, movies and fine dining as they compete to entice a new generation of drinkers.
Flagship stores are becoming the beacon of the brand experience on a high street near you.
From an uninspired start as a media buyer, Roger Wade went on to make waves with streetwear brand Boxfresh before transforming retail with his Boxpark concept. The entrepreneur now has his sights set on national and international growth.
Anomaly creative seeks funds in memory of a dead space cat while Spanish creative uses Lego for a pro-EU campaign.
Marks & Spencer’s Christmas ad is to feature Paddington Bear, Campaign has learned.
It seems the death of TV has been greatly exaggerated, writes the chief strategy officer at Ebiquity.
Cindy Gallop is calling on the advertising industry to provide a safety net to individuals willing to step forward and share their stories of sexual harassment.
Just Eat is launching an epic musical extravaganza TV ad featuring a flying moped and introducing the slogan “The magical world of Just Eat”.
Waitrose is talking to agencies about its customer loyalty account.
Campaign is now accepting entries for the 2018 round of the Creative Tech Awards.
US-based IT services company Cognizant has agreed to acquire independent, full-service digital agency, Zone.
Chinese smartphone manufacturer, Huawei, has formally announced the launch of a mobile app store for its devices in Europe, which includes the UK.
The opportunity for brands at next summer’s World Cup in Russia will be bigger than ever, but making the most of the opportunity won’t be plain sailing, writes the co-founder of Snack Gaming.
This year’s London Cocktail Week returned for an eighth year with plenty of cocktails flowing for its 25,000 visitors.
The famous Piccadilly Lights were switched back on this morning after nine months of renovation work to create a new ultra-HD digital screen.
Eurosport has signed up tyre brand Bridgestone as its exclusive Olympic Winter Games sponsor, giving the brand exposure across the sports network’s TV, digital and social platforms.
Twitter’s daily active users have grown 14% from last year, but its revenue still fell by 4% in the third quarter of 2017.
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