Meireles Junior is a renowned photographer from São Luís. A professional with more than twenty years of experience, he has already published six books, one of them, used in this activity, was specially created for São Luis’s foundation anniversary celebrations. Meireles has participated in exhibitions in Paris (France), New York (United States), Orlando (United States), Coimbra (Portugal) and several Brazilian cities.
Campaign for the wig bank of the NGO Senosalud, foundation that fights and helps patients with breast cancer.
Nike’s exclusive, limited-edition Special Field Air Force 1 Mid “For Baltimore” sneaker commemorates a unique piece of athletic-shoe history for which Baltimore is responsible. You see, thousands of years ago, in 1982, Nike’s Air Force 1 shoe introduced millions of feet to the company’s patented Air cushioning and comfort system. By 1984, the Air Force…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Morning news outlets are scrambling to cover the shooting last night at a Las Vegas country music festival. As of this writing, ABC News was reporting the death toll at 50 and injuries at 200.
Si Newhouse passed away, marking the end of an era in magazine publishing, Ad Age reports. The billionaire head of Cond Nast created (and often fired) celebrity editors, and resurrected Vanity Fair. The New York Times paid tribute to his legacy of glamour and charisma, while Cond Nast’s own titles quickly posted stories on Sunday, from Vogue’s obit and The New Yorker’s take on Newhouse’s shrewdness and silence, to Glamour Editor-in-Chief Cindi Leive’s personal tale of working with Newhouse. (Leive is one of several celebrity editors, including Vanity Fair’s Graydon Carter, who announced their own departures last month.)
France goes ‘au naturel’
How’s this for meta: The Association of National Advertisers is launching its first ad campaign since launching 107 years ago.
Though membership is up, the association wants to refresh its somewhat musty image with the campaign, tagged “Driving Growth for You, Your Brand, and Our Industry. It’s in Our DNA.”
“It’s time for us to really start looking at how we communicate our brand and how our members think about us,” says the organization’s CMO Duke Fanelli. “Should we have done it sooner? Possibly. But we decided this is really the time for us to talk more about what the ANA brand stands for.”
Los Angeles has some serious creative firepower. That’s the point being made with a new logo, branding campaign and product line that agency 72andSunny, along with Brand Studio CAA-GBG, have created for the city. The “LA Original” initiative aims to highlight Los Angeles’ various makers and production and manufacturing capabilities, while also raising funds to support its creative economy.
The heart of the campaign is the logo, which consists of a pencil-thin, connected L and A, stretched out to create a generous gap between the two. Within that space, the campaign frames personalities, artwork and other creations that help make up the local creative economy.
“The logo is inspired by the truth that LA gives you space to create — it’s a wide-open canvas for creativity, providing the physical and emotional freedom to express yourself, experiment and make what’s next,” says 72andSunny L.A. Director of Strategy Kelly Schoeffel. “It creates a stage to elevate the people, places and things that define L.A., as well as an invitation to fill L.A. with your creativity.”
McDonald’s is “carping them diems” with a new marketing splash bringing back the Szechuan dipping sauce made popular by “Rick and Morty.”
During the season of the Adult Swim cartoon’s finale, McDonald’s announced the sauce from the ’90s would make a limited comeback at select restaurants on Oct. 7, a response to fans of the show, which had a running reference to the McNugget sauce initially developed for the Disney movie “Mulan.”
“Rick and Morty” has become a phenomenon with Schwifty millennials and more. The sic-fi cartoon, created by Dan Harmon and Justin Roiland, ended its third season on Sunday night.
A new ad campaign is targeting Amazon, albeit not by name, by linking historically fierce competitors such as Walmart, Target, Costco, Walgreens and PetSmart under the banner of Google Express.
The ads on YouTube and other social channels, Google’s display ad network and Android TV show people grasping for details about what they want to buy. The common solution in the end, driven home by a swirl of eight retailers’ logos, is Google Express access to lots of online stores that aren’t called Amazon.
Google Express is an e-commerce shopping and shipping service that’s similar to Amazon Prime but without a paid subscription. Google recently waived the $95 annual fee for free Express deliveries, provided the order meets the minimum threshold for free shipping from participating retailers, a tactic that’s worked well for Walmart.com this year.
During his time as chief creative officer for the U.N.’s Global Education Program a few years ago, Mark Wnek was moved by the number of disadvantaged, yet extraordinarily creative young people he met around the world.
“It struck me,” he says. “This is a gigantic resource of talent that no one is touching.”
So Wnek, an alum of Lowe, New York and Euro RSCG in the U.K., decided to create an agency though he refers to it as an “army” — dedicated to finding the brightest millennial and Gen Z talent from all backgrounds.
How’s this for meta: The Association of National Advertisers is launching its first ad campaign since launching 107 years ago.
Though membership is up, the association wants to refresh its somewhat musty image with the campaign, tagged “Driving Growth for You, Your Brand, and Our Industry. It’s in Our DNA.”
“It’s time for us to really start looking at how we communicate our brand and how our members think about us,” says the organization’s CMO Duke Fanelli. “Should we have done it sooner? Possibly. But we decided this is really the time for us to talk more about what the ANA brand stands for.”
A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.
The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers. It’s Google’s most significant step yet to to curry favor with news organizations that provide information for its search engine but have lost ad revenue from the rise of the internet. Facebook, the primary driver of online news traffic, is taking similar steps.
The biggest change is Google’s decision to eliminate its “first click free” program. This listed articles higher in search results if publishers agreed to offer some stories for free. Google is now pledging to index all subscription news outlets in search, let publishers determine how many articles to provide free through the search engine, and will not demote them in results if they have little or no free content.
Are you tired of fashion brands that think they know you? Are you part of a generation that rejects labelsabout gender, size and even style? Then Levi’s Wokes, as shown above, may be for you. The “sizeless, style-neutral, gender non-conforming denim” comes in only one tarp-like size (“They fit every body, because they fit no body”) and one inexplicable mashup of a color called greb (“It’s a handful of colors, none of which are dominant”). Best of all, the innovative wrap-around Uni-fly offers “180 degrees of gender non-conformity.”
The ad debuted during the weekend’s season 43 premiere of “Saturday Night Live” and features “SNL” cast members and guest host Ryan Gosling, which means it’s a spoofwhich is too bad, because there is definitely a market for these. (As Emma Hall notes in today’s Ad Age Wake-Up Call, Levi’s thanked “SNL” for the bit on Twitter.)
Conservative writer Joe Hoft pounced, publishing and then retracting an article about the misidentified man. Police later identified a different person, Stephen Paddock, as the shooter.
A few hours later, searches for the same name were showing articles debunking the 4chan post and cataloguing the trail of viral fake news after the shooting.
Once police identified Paddock, accounts on Twitter and Facebook began claiming he was part of the leftist group Antifa.
McCann has elevated Devika Bulchandani from managing director to president of the New York office as McCann North America President Chris Macdonald and Global Chief Strategy Officer Suzanne Powers take on additional responsibilities within the larger McCann Worldgroup agency network.
Bulchandani, who has been with McCann since 1997, will relinquish her role as president of McCann XBC, McCann Worldgroup’s dedicated agency for Mastercard. Nicolas Guzman, managing director of XBC, will oversee the unit for now and report into Bulchandani.
Harris Diamond, chairman and CEO of McCann Worldgroup, says Bulchandani is the right person to lead the agency’s largest office because of her ability to “grow client relationships, understand client business objectives and bring creative teams to life.” He says she’s been integral in the agency’s success with Mastercard, which has been a client for more than two decades.
Dentsu Aegis Network has emerged as the big winner in Anheuser-Busch InBev’s global media agency review, with its Vizeum agency taking over media planning and buying duties in the U.S. from WPP’s MediaCom. Vizeum also won Canada, Europe and Africa, giving it the largest chunk of media duties for the world’s largest brewer.
Elsewhere, AB InBev will spread its business among three other holding companies. WPP’s MediaCom will handle Mexico, Honduras, El Salvador, Argentina, Bolivia, Uruguay and several Caribbean countries. Publicis Groupe’s Starcom will oversee China, South Korea, Japan, Colombia, Peru and Ecuador. Omnicom’s PHD won Australia, Vietnam and India.
AB InBev is the 19th-largest U.S. advertiser, spending $1.9 billion in 2016, according to the Ad Age Datacenter. Globally, the brewer ranks as the eighth-largest advertiser with $4.8 billion in spending, as of the end of 2015, according to the latest data tabulated by the Ad Age Datacenter. The consultant on the review was MediaLink while Media Path handled auditing.
Los Angeles has some serious creative firepower. That’s the point being made with a new logo, branding campaign and product line that agency 72andSunny, along with Brand Studio CAA-GBG, have created for the city. The “LA Original” initiative aims to highlight Los Angeles’ various makers and production and manufacturing capabilities, while also raising funds to support its creative economy.
The heart of the campaign is the logo, which consists of a pencil-thin, connected L and A, stretched out to create a generous gap between the two. Within that space, the campaign frames personalities, artwork and other creations that help make up the local creative economy.
“The logo is inspired by the truth that LA gives you space to create — it’s a wide-open canvas for creativity, providing the physical and emotional freedom to express yourself, experiment and make what’s next,” says 72andSunny L.A. Director of Strategy Kelly Schoeffel. “It creates a stage to elevate the people, places and things that define L.A., as well as an invitation to fill L.A. with your creativity.”
Putting babies in cardboard boxes may seem a bad idea to some. But it’s an increasingly fashionable option for new parents, one getting a novel boost from Kimberly-Clark Corp.’s Huggies and Finnbin, a baby box startup inspired by a program created in 1930s Finland. The deal makes Kimberly-Clark the exclusive supplier of products including diapers (Huggies), wipes (Huggies and Kleenex), and pads (Poise).
Chicago-based Finnbin was launched last year by former MSLGroup senior VP and Consumer Practice lead Catherine Merritt with former Groupon executive and serial entrepreneur Shawn Bercuson. Its lowest-price box, at $65, is also stocked with a mattress, pad and sheet. The highest-end Finnbin goes for $450 and is stuffed with 50 products that Merritt says would cost $800 if purchased separately. They include the K-C products plus a baby thermometer, baby clothes, feeding suppliesand a six-pack of condoms.
“We’re always looking for different ways to get our products into the hands of consumers who are willing to try them,” says Jose Corella, marketing director for Huggies diapers.
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