CBS Erroneously Reports Tom Petty’s Death, Setting Off an Outpouring

A premature report was attributed to the Los Angeles Police Department, which later said that “initial information was inadvertently provided to some media sources.”

Take a look at L'Oréal Paris' Champs-Elysées runway show

L’Oréal Paris took over the Champs-Elysées to create a fashion and beauty show.

Holding the influencer marketing industry to higher standards than TV is bad news for everyone

Influencers are facing unfair regulations thanks to misconceptions and the actions of a few bad apples, writes Social Circle’s managing director.

Absolut launches artistic 'night for change' across seven cities

Vodka brand Absolut is leading a global celebration of unity and freedom of expression by hosting mural exhibitions across seven cities.

? Connect Samba: chegou a hora de saber mais sobre o miliona?rio universo dos vi?deos

No dia 7 de novembro, em São Paulo, você pode fazer parte dessa revolução no maior evento de vídeo online do Brasil

> LEIA MAIS: ? Connect Samba: chegou a hora de saber mais sobre o miliona?rio universo dos vi?deos

Hyperloop estuda criar centro de inovação no Brasil

CEO da Hyperloop Transportations Technologies esteve no país para conversas preliminares sobre o projeto

> LEIA MAIS: Hyperloop estuda criar centro de inovação no Brasil

Naruhodo #99 – Comer carne altera o nosso humor?

Ficar sem comer irrita muita gente — disso sabemos bem. Mas… E quando comemos carne? Quais os efeitos que o consumo de carne pode ter em nosso cérebro e no nosso humor? Saiba neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (28min 27s) ======== […]

> LEIA MAIS: Naruhodo #99 – Comer carne altera o nosso humor?

Itau? transforma “Starman”, de David Bowie, em “Stargirl”

Em nova campanha, banco imagina a primeira astronauta brasileira a ir para o espaço

> LEIA MAIS: Itau? transforma “Starman”, de David Bowie, em “Stargirl”

Cinemático – Kingsman: O Círculo Dourado

No novo Cinemático, Carlos Merigo, Matheus Fiore, Robson Bravo e Virgílio Souza conversam sobre “Kingsman: O Círculo Dourado”, dirigido por Matthew Vaughn. O papo sobre o filme começa em 3:30, com spoilers em 23:30. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify ======== Edição por Robson Bravo […]

> LEIA MAIS: Cinemático – Kingsman: O Círculo Dourado

Monge Han: o artista que traz reflexões e combate o racismo com ilustrações

Com histórias em quadrinhos sensíveis, ele reflete o cotidiano da comunidade asiática-brasileira

> LEIA MAIS: Monge Han: o artista que traz reflexões e combate o racismo com ilustrações

Uber inclui linguagem de sinais para você conversar com motoristas com deficiência audititva

Novo recurso auxilia usuário a expressar frases simples e iniciar conversa por sinais

> LEIA MAIS: Uber inclui linguagem de sinais para você conversar com motoristas com deficiência audititva

Monday Morning Stir

-DDB New Zealand goes “On the Lamb” for L&P (video above)

Tilda Swinton and Jordan Peele star as astronauts in W+K’s latest for Lyft.

-The New York Times focused on advertising’s embrace of advocacy in a look back at Advertising Week.

-R/GA welcomed Nick Allen to its New York office as senior vice president, group managing director, tasked with leading the Verizon account.

-FCB Chicago hired Kim DeNapoli to lead its experiential practice, FCBX.

-Facebook’s testing of mid-roll ad breaks are not impressing publishers.

-Havas Media Group U.K. and Ireland CEO Paul Frampton explains “why it’s time for agencies to grow up beyond their teen years and re-imagine.”

Popchips Selects 18 Feet & Rising as Lead Creative Agency for First Global Campaign

Popchips has selected independent London-based creative agency 18 Feet & Rising as lead creative agency for its first global campaign.

The appointment marks the first time the brand has tasked a single agency with handling creative for both the U.K. and U.S. markets. 18 Feet & Rising will be responsible for brand and creative development across both regions.

The agency’s first campaign for Popchips will launch in January of 2018 and roll out across the U.S. next summer.

“We believe that the long-term strategic vision combined with the  with the creative energy at 18 Feet & Rising will really capture the hearts of consumers in our two largest markets,” popchips CMO Marc Seguin said in a statement.

“This is the first time 18 Feet & Rising will be working on an account both sides of the Atlantic. We are delighted to be partnering with popchips, true crisp revolutionaries, who are as excited about creating bold and powerful work as we are,” added 18 Feet & Rising executive creative director Anna Carpen.

Zambezi Hires Tal Wagman from Saatchi & Saatchi L.A. as Associate Creative Director

Independent Los Angeles agency Zambezi has hired Tal Wagman as associate creative director and copywriter.

Wagman will team up with associate creative director, art director Annie Johnston, who joined Zambei back in January.

He joins Zambezi from Saatchi & Saatchi L.A., where he has spent over three and a half years as an associate creative director and copywriter, working with such brands as Toyota and Bravo. Prior to that he spent time as a copywriter with Dare, Taxi and Saatchi & Saatchi Canada, working with brands including Toyota, Burger King, Wendy’s and Mini Cooper. He moved to Los Angeles both to continue his career and pursue stand-up comedy as a “side hustle,” according to a press release.

“I thought I was good at standup. It was half the reason I came here. But with commuting to Torrance every morning, the side hustle became impossible. I still write comedy, I just don’t perform it. What I try do is channel my humor into my ad work. Zambezi recognizes that, and that’s why I’m really excited about working here,” Wagman said in a statement. “I wanted to join an independent shop with an appreciation for comedy. It’s funny, I came to L.A. to do stand up, and Zambezi gave it to me, in the form of a stand-up desk. Actually, is that funny? I don’t know, and that’s why I’m not doing comedy.”

“Tal brings funny to Zambezi,” Zambezi chief creative officer Gavin Lester added. “There’s nothing more engaging than a brand story told with wit and humor. That’s Tal’s forte. He’s a wonderful addition to the team, pratfalls and all.”

Monday Odds and Ends

-Publicis Conseil launched a new campaign for Renault celebrating the SUV crossover (video above).

-Bain Capital Private Equity plans to purchase Asatsu-DK, Japan’s third-largest agency by market share.

-AB InBev selected Dentsu Aegis Network as its U.S. media agency of record, following a global review.

-McCann New York promoted Devika Bulchandani to president.

-IPA president, CHI&Partners CEO Sarah Golding talks “embracing our new machine overlords, taking pride in advertising and the joys of staying in.”

-Zenith Media executive vice president, head of innovation Tom Goodwin explains “Why digital isn’t working.”

EasyJet: Bar Service

As main sponsor of MOTELX – Lisbon Internacional Horror Film Festival, easyJet created a series of films based on iconic characters of the genre and typical safety on board cards.

easyJet MOTELX – Bar Service

Video of easyJet MOTELX – Bar Service

WTF: WTF + UBER

WTF is mobile operator exclusively for under 25ers. Besides free data on several apps and cheaper plan that includes plenty more of data, it stroke a partnership with UBER to offer discounts on rides. To announce this promo, we create a song and its music video under the concept: “Who you gonna call? Uber or mommy?”

WTF + UBER

Video of WTF + UBER

National Museum in Gdansk: Mariacka Street

The main purpose of the campaign was to increase the local social awareness associated with “The Last Judgment” painting by Hans Memling, the interest of potential recipients of the work and the sole realization that the painting is located in the National Museum in Gdansk. The idea of the entire campaign was based on the exposure of a golden sphere on which Christ’s feet rest – taken directly from Memling’s painting. The sphere is a silent symbol of the Absolute that descended to earth and appears in our daily routine.

National Museum in Gdansk: Shipyard

The main purpose of the campaign was to increase the local social awareness associated with “The Last Judgment” painting by Hans Memling, the interest of potential recipients of the work and the sole realization that the painting is located in the National Museum in Gdansk. The idea of the entire campaign was based on the exposure of a golden sphere on which Christ’s feet rest – taken directly from Memling’s painting. The sphere is a silent symbol of the Absolute that descended to earth and appears in our daily routine.

National Museum in Gdansk: Stadium

The main purpose of the campaign was to increase the local social awareness associated with “The Last Judgment” painting by Hans Memling, the interest of potential recipients of the work and the sole realization that the painting is located in the National Museum in Gdansk. The idea of the entire campaign was based on the exposure of a golden sphere on which Christ’s feet rest – taken directly from Memling’s painting. The sphere is a silent symbol of the Absolute that descended to earth and appears in our daily routine.