Hasta La Creative!

As a marketing leader, you understand how critical your function is to the success of your business, yet it’s common to feel like you’re swimming upstream to get your task leadership fully invested. You’re not alone! Many of today’s marketers express this sentiment and are actively looking to increase their strategic importance.

A demonstration of this rests at the highest level of strategic guidancecompany boardswhere only 2.6% of board members have managerial-level marketing experience, according to a recent study. Yet that same study shows that the boards that incorporate more marketers outperform others in shareholder value. Considering the pressure today’s CMOs and marketers are under to drive higher revenue with shrinking budgets, why the disconnect?

Most boards today are strongly finance/risk management-driven, so legacy perspectives can sometimes position marketing as a nice-to-have, rather than a critical driver of business. In addition, both inside and outside the board room, many business leaders often grapple with misconceptions and even mistrust of marketing, furthering the challenge of gaining proper support.

Continue reading at AdAge.com

What, exactly, did Facebook, Twitter, Google, and other tech giants do to empower or enable bad actors (foreign governments, radical organizations, Russians) to influence the outcome of the 2016 elections? How did it happen? Who is to blame? How can we prevent it from happening again?

Congress has an idea. Sen. Mark Warner (D-Virginia) and Sen. Amy Klobuchar (D-Minnesota) have urged their colleagues and constituents to support a bill that will regulate campaign ads running on digital platforms. That sounds like a plan, but it really won’t produce the desired outcome. In fact, the very concept of this bill makes assumptions about the nature of communications, command and control that are no longer valid.

There is no central authority

Continue reading at AdAge.com

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Ubisoft

UBISOFT & BUZZMAN PRESENT: “I AM THE FART“. BECOME THE OFFICIAL FART OF SOUTH PARK THE FRACTURED BUT WHOLE’S VIDEO GAME. What if you became the hero’s official fart of the next Ubisoft video game? To mark the release of The Fractured But Whole, Ubisoft and its agency Buzzman invite the entire world to participate to « I am the fart », the first international fart contest. In The Fractured But Whole, the player has a super power allowing him to fight his ennemies and to travel through time. This power, symbolized by a fart in the game, is a real harmful destruction weapon. After having launched the Nosulus Rift a year ago, which offered the players an innovative and olfactory immersion, Ubisoft returns with a unique hearing experience, involving the fans directly into the game’s creation. Want to join in? You just have to upload a video of you in action on the dedicated website: iamthefart.com between October 2nd and October 16th. A jury composed of Mr. Methane and members of the Ubisoft and South Park studios, will elect the big winner who will get to go to San Francisco to record his sound signature at Ubisoft studios. For the official launching of the first international farting contest, a satirical online lm recapturing the codes of TV talent shows, will be on air from October 2nd, followed by the online release of the iamthefart.com website. Results will be revealed on the contest official website and on Facebook and Twitter on October 23th. More information on The Fractured But Whole available on www.southparkgame.com READY, SET, FART

Advertising Agency:Buzzman, Paris, France
President and Executive Creative Director:Georges Mohammed-Cherif
Vice President:Thomas Granger
General Director:Julien Levilain
Creative Directors:Louis Audard & Tristan Daltroff
Artistic Director:Louis Audard
Copywriter:Tristan Daltroff
Assistant Artistic Director:Edouard Jacquelin
Head Of Account:Thomas Crouzet
Strategic Planner:Clément Scherrer
Head Of Digital Innovation:François Phan, Christelle Pereira
Head Of Tv Production:Vanessa Barbel
Tv Producer:Benoit Crouet
Head of PR & Communication:Ame?lie Juillet
PR & Communication Assistants:Kenza Bennani, Julie Claeyman, Suzanne Langlais
Digital Studio:Merci Michel
Tv Production:Benoit Crouet
Production:Sovage
Sound Production:Schmooze
Director:Julian Nodolwsky
Producer:Franck Annese
Animation et Motion Design:Theo Berdrin

(TrendHunter.com) From invite-only airport eateries to civilian pilot programs, the October 2017 travel trends seem to suggest that there is a significant effort to make travel a more personalized experience.

One…

As podcast makers struggle to expand their audience, they’re turning to a previously untapped demographic: children.

Oath, the new umbrella brand Verizon created by combining businesses such as AOL, Yahoo has pledged to build on consumer trust around its brands that include HuffPost and MSN.

Are you tired of fashion brands that think they know you? Are you part of a generation that rejects labelsabout gender, size and even style? Then Levi’s Wokes, as shown above, may be for you. The “sizeless, style-neutral, gender non-conforming denim” comes in only one tarp-like size (“They fit every body, because they fit no body”) and one inexplicable mashup of a color called greb (“It’s a handful of colors, none of which are dominant”). Best of all, the innovative wrap-around Uni-fly offers “180 degrees of gender non-conformity.”

The ad debuted during the weekend’s season 43 premiere of “Saturday Night Live” and features “SNL” cast members and guest host Ryan Gosling, which means it’s a spoofwhich is too bad, because there is definitely a market for these. (As Emma Hall notes in today’s Ad Age Wake-Up Call, Levi’s thanked “SNL” for the bit on Twitter.)

Continue reading at AdAge.com

Measurement outfit ComScore and location data company PlaceIQ are teaming up in a bid to help marketers understand how well TV and digital ads drive consumers into physical retail stores.

As marketers scrutinize every cent they spend on advertising and TV networks endure shrinking audiences for the commercials they show, ad effectiveness has become key to winning budgets.

Rivals like Nielsen have been linking in-store sales and TV ad spending since 2010, relying on data from 90 million loyalty card accounts as well as credit card data for results. Google and Facebook, meanwhile, provide rich data on where consumers go after they view digital ads, but can’t compete when it comes to TV.

Continue reading at AdAge.com

(TrendHunter.com) While temperatures may be dropping, the October 2017 beverage trends reveal that cold coffee drinks remain ever popular. Of course, many of these icy beverages are borrowing seasonal flavors to make…

Buying all the products, kitting out the room, staying up all night… you might say working in new business is good practice for life with a newborn.