Facebook UK quadrupled revenues to £842.4m last year in a sign that the UK government’s clampdown on offshore ad sales is having a major impact.
Four months into her role at the Financial Times as EMEA client director B2B and head of global insight, Laura Milsted has no regrets at leaving agency life behind.
An evidence-based report from the Ehrenberg-Bass Institute punctures received wisdom and should be required reading.
Rather than artificial intelligence, let’s think of our future as one paired with “extended” intelligence.
ESI Media has showcased its new innovative ad offering, ESI RealTime and ESI Moments, which allows advertisers and agencies to create ads around trending articles on The Independent and Evening Standard.
Dropbox has redesigned its logo and introduced a colourful new look to underscore its new global brand campaign focusing on creative energy.
American Airlines is inviting Londoners to try out its transatlantic sports lounge with a pop-up that also teaches them about American football.
JCDecaux has launched a digital out-of-home brand charter to ensure trust and accountability in outdoor advertising as the UK market reaches a “tipping point”.
Wayne Deakin, executive creative director of AKQA London, has resigned after less than two years in the role.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Times have been tough for Tesco – very tough – and today’s announcement is an important turning point, writes retail, customer insight and loyalty expert Marie Anderson.
JCDecaux is launching a new brand charter, BranDO, which is to set a gold standard of best practice across the digital out-of-home industry.
Until the Tories ditch their obsession with policy and microtargeting, and instead think more like brand builders and community builders, their efforts to win young people back will fail.
Rodrigo Sobral, the vice-president and executive creative director of R/GA London, has left the agency.
Reações falam mais alto do que palavras. Ou ao menos é isso que o Tinder quer que seus usuários acreditem com o lançamento de reações hoje no aplicativo. São animações como aplausos, jogar drinque na cara, gargalhadas ou strikes. O objetivo deles é poder dizer se a conversa está dando certo ou se não vai […]
> LEIA MAIS: Tinder lança reacões e admite: tem muito babaca usando o app
-Laughlin Constable launched a “Club For Life” campaign for Boys & Girls Club of Chicago (video above).
-Who better to help reverse the scourge of gun violence than a group of marketing executives?
-360i is launching an Amazon Marketing practice.
-Serta selected Leo Burnett as its lead creative agency, following a review in which 17-year incumbent Doner did not participate.
-Google to media execs: We come in peace…now bend the knee.
-RAPP U.K. global solutions director Jon Pollard asks, “Why do airline brands have all the data but none of the delivery?“
-Nothing is sacred: Coca-Cola buys beloved Mexican sparkling water brand Topo Chico.
-T-Mobile pulls ads claiming its network is faster than Verizon’s but says it won’t stop making those claims. How does this work?
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