Hasta La Creative!

Carmichael Lynch hired Allison Hayes as creative director.

Hayes joins Carmichael Lynch from Venables Bell & Partners in San Francisco, where she spent the last three and a half years as an associate creative director and led creative for clients including 23&Me, 76 and Phillips 66, who selected Carmichael Lynch as its new agency of record back in March after over seven years with VB+P. She also worked with brands such as Playstation, Reebok and Audi, for which she helped create the Super Bowl spot “Daughter.”

Before joining VB+P she spent nearly two years as a lead designer, associate creative director and art director, following nearly four years as a senior art director with Arnold Worldwide. Hayes also founded and serves as creative director for fair trade fashion brand The & Collection.

“We’re so excited to have Allison join the creative team at Carmichael Lynch,” Carmichael Lynch CCO Marty Senn said in a statement. “She’s got an amazing track record of doing big, culturally iconic work that gets talked about beyond the usual advertising circles. I can’t wait to see what she does here.”

“I’m thrilled to join the fine folks at Carmichael Lynch. I was attracted to their collaborative culture, creative storytelling and willingness to adapt in our changing industry,” added Hayes. “Marty has built an impressive team and I’m excited to be a part of the continued evolution of this company.”

Hayes’ hire follows Marcus Fischer being named CEO in March, the arrival of design director Milton Un from Fallon in May and Carmichael Lynch being named agency of record for the Minnesota Twins last month after 13 years with Periscope.

Minneapolis agency Periscope welcomed Bill Berg as executive producer and Steve Sutherland as vice president, director of integrated production.

Berg (pictured, right) joins Periscope from Droga5 New York, where he worked with brands including Under Armour, Newcastle, Xfinity, Toyota and Overwatch. He joined Droga5 as an associate producer back in June of 2010, was promoted to broadcast producer at the beginning of 2014 and senior broadcast producer in May of 2016.

Sutherland (pictured, left) joins Periscope following a year as experiential director at Manufacture, a Minneapolis experiential and activation marketing studio he founded. Before that he spent three years as director of experiential and digital production at mono, following three years as an integrated producer with CP+B and one as director of production for The Climate Reality Project.