Oct
06
Amazon to promote alcohol products via its own bar
Posted in: UncategorizedThe ‘Amazon Bar’ will be a world first for the company.
Oct
06
Glucklich steps down as Starcom UK CEO
Posted in: UncategorizedPippa Glucklich is to step down as UK chief executive of Starcom after five years at the agency.
Oct
06
Glamour print magazine cut to twice a year
Posted in: UncategorizedGlamour is dramatically scaling back its UK print operation and will publish just two issues a year, resulting in job losses as the editorial team is integrated with the commercial department.
Oct
06
The new focus for M&A – it's the culture, stupid
Posted in: UncategorizedIn a world where all businesses are searching for growth, start-ups with values at their heart are increasingly covetable, says 18 Feet & Rising’s Jonathan Trimble and Katie Hill of B Lab UK.
Oct
06
Bompas & Parr to host flowers experience with Perrier-Jouët
Posted in: UncategorizedBompass & Parr is hosting its first ever public feast it its studio with an experience around flowers, sponsored by Perrier-Jouët, to launch its a catering arm.
Oct
06
Braincast 249 – Rock virou música de tiozão?
Posted in: Uncategorized
Por que as bandas e artistas da nossa época trocaram a contestação pelo conservadorismo
> LEIA MAIS: Braincast 249 – Rock virou música de tiozão?
Oct
06
Thursday Odds and Ends
Posted in: Uncategorized-BBH New York promotes Playstation VR with this “Feel Them All” spot (video above).
-State Street Corp., the investment firm which McCann created its “Fearless Girl” statue for, agreed to a $5 million settlement with women and minorities it allegedly underpaid.
-Copywriter Mac Schwerin reminds us “Advertising Isn’t Storytelling.”
-Adweek looks back at “4 Topics That Once Again Occupied Agency Leaders at Advertising Week.”
-ANA CEO Bob Liodice revealed a 12-point growth plan to spur industry growth.
–Hearts & Science’s CEO Scott Hagedorn says “Media agencies should not be focused on savings commitments.”
Oct
06
Golfe Class: Pink October
Posted in: Uncategorized
During October, all the T-Shirts will bring a little surprise inside; a small lump. During all this month, all the Pink T-shirts sales will be reverted to Barretos Cancer Hospital Centre.
Oct
06
The No! Specs
Posted in: Uncategorized
To get the attention of a well-known independent agency, Zulu Alpha Kilo, we created The No! Specs™; special glasses we 3D printed as an ode to Zulu’s stand against spec work. The pairs were designed for each fake agency “founder” and packaged in customized boxes inspired by their parody website’s inside jokes, graphic elements, and satirical tone. We then created a fake courier service, FedUp With Spec, and hand-delivered the package to their office dressed as FedUp employees.
Oct
06
Ubisoft: Assassin’s Creed Origins – From Sand Cinematic Trailer
Posted in: Uncategorized
Oct
06
Less Mess Storage: Suzy
Posted in: Uncategorized
Less Mess Storage is a leader of self-storage services in Poland and Czech Republic. It is a fairly new category in the CEE region. In order to familiarize customers with Less Mess offer, the charming film about epic, unrequited love has been created.
Oct
06
Watch the Newest Ads on TV From Google Home, Google Pixel, Jeep and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Singer-songwriter Halsey declares that she’s a “renegade” in an ad for, yes, the Jeep Renegade. And Google makes two appearances: one for its latest Google Home device, the Google Home Mini (“It’s smaller than a donut”), and the other for its latest Pixel phone set to the ridiculously catchy Too Many Zooz instrumental track “Warriors.”
Oct
06
Advertising Hall of Fame Interview: Kay Koplovitz Equates Chaos With Opportunity
Posted in: Uncategorized
When Kay Koplovitz founded the first ad-supported cable channel, USA Network, in 1977, cable needed bundles of channels to succeed. Now, viewers are unbundling, making it “a very challenging time for advertising,” Kay told me prior to her induction into the Advertising Hall of Fame.
An advertiser’s message needs to be seen by “the exact person to whom it’s going to matter,” she said. “People don’t mind the advertising, but they don’t want to watch the advertising that doesn’t address them. It’s a chaotic time [and] a fascinating time.”
Kay said she’s been surprised at how quickly some of the upstart streaming channels like Netflix, Amazon and Hulu have produced “high-caliber” programming. And they’ve fostered the growth of binge viewing, a phenomenon that the established cable networks were forced to copy.
Oct
06
Your Wednesday Wake-Up Call: Yahoo's Confession; Amazon's $294 Million Tax Troubles
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Everyone’s heading to Orlando for presentations by chief marketing officers at some of the biggest advertisers on the planet at the Association of National Advertisers’ annual mega conference. Ad Age reporters round up what we’d like to learn from Samsung, Procter & Gamble, Walmart, Clorox, KFC and more. And will Lili Tomovich, chief experience and marketing officer at Las Vegas-based MGM Resorts International, turn up, in the wake of Sunday’s horrific massacre?
Yahoo’s Triple Whammy
The biggest data breach in history just got three times bigger. First, Yahoo said one billion of its users had been affected by a 2013 hack attack; it now admits that all three billion accounts were exposed, writes The Wall Street Journal. The assessment is based on new intelligence obtained after Yahoo’s $4.5 billion acquisition by Verizon in June. Yahoo now part of Verizon subsidiary Oath sold at a $350 million discount because of its security issues.
Oct
06
Amazon Is Said to Test Delivery Service to Rival FedEx, UPS
Posted in: Uncategorized
Amazon is experimenting with a new delivery service intended to make more products available for free two-day delivery and relieve overcrowding in its warehouses, according to two people familiar with the plan, which will push the online retailer deeper into functions handled by longtime partners United Parcel Service and FedEx.
The service began two years ago in India, and Amazon has been slowly marketing it to U.S. merchants in preparation for a national expansion, say the people, who asked not to be identified because the U.S. pilot project is confidential. Amazon is calling the project Seller Flex, one person said. The service began on a trial basis this year in West Coast states with a broader rollout planned in 2018, according to the people. Amazon declined to comment.
Amazon will oversee pickup of packages from warehouses of third-party merchants selling goods on Amazon.com and their delivery to customers’ homes, the people saywork that is now often handled by UPS and FedEx. Amazon could still use these couriers for delivery, but the company will decide how a package is sent instead of leaving it up to the seller.
Oct
06
Netflix Just Got More Expensive
Posted in: Uncategorized
Netflix Inc. is raising the price of its most popular U.S. service plan by 10 percent to $11 to help pay for the streaming giant’s ambitious TV and movie budget.
Netflix shares surged as much as 4.5 percent to an intraday record, a sign that investors are confident the company can keep expanding its subscriber base even with a higher price.
Besides the higher rate for the most widely used package, Netflix boosted its premium plan 17 percent to $14. Both offer high-definition viewing and let families watch on multiple screens. The basic $8 plan will stay the same. The company will begin notifying current users on Oct. 19 and roll out the price hike over several months.
Oct
06
Time's Latest Cover, in the Wake of the Vegas Massacre, Is Depressingly Spot-On
Posted in: Uncategorized
How, in a (theoretically) civilized society, should the media report about mass shootings? Specifically, what kind of images are acceptable to publish, particularily on newspaper front pages and magazine covers that might be seen by children?
Some news organizations simply unblinkingly showed the horror of the Las Vegas massacrethe New York Daily News, for instance, with its “American Carnage” front page on Tuesday (warning: highly graphic). Other outlets went with the default: showing tearful survivors and groups of first responders.
Time magazine, with its Oct. 16 issue, goes another route: It offers an all-type cover that simply presents a heart-wrenching list of 10 recent American mass shootings, ending with Las Vegas, followed by two words: “America’s Nightmare.”
Oct
06
P&G, Ford and Other Top Brands Keep Ads Flowing to RT's Site
Posted in: Uncategorized
While Marc Pritchard is at the annual advertising festival known as the ANAs and continues to question the digital ad ecosystem, Procter & Gamble ads are still at risk of running on questionable websites.
In recent weeks, Gillette ads have run on RT.com, a site that was accused of misleading coverage following last weekend’s Las Vegas shooting and seeking influence during the 2016 presidential election. RT, formerly Russia Today, is funded by the Kremlin, which played a destabilizing part in the election, according to the U.S. intelligence agencies and companies that have looked into the matter.
RT is the latest digital property, following sites like Breitbart and InfoWars, to come under scrutiny for delivering headlines skewed to influence politics. In the case of RT, its foreign benefactor has become an issue. Twitter said last week that the site paid to promote anti-Hillary Clinton articles during the election.
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