Hasta La Creative!

Oh dear. Stone really lost his shit. So, what did Twitter say about banning him?

Nothing officially, because Twitter says it doesn’t comment about the status of individual accounts. But just below the “Account suspended” notice where Stone’s Twitter feed used to be, there’s a line that reads, “Learn more about why Twitter suspends accounts, or return to your timeline.” One particular passage in the linked page, titled “About suspended accounts,” is obviously relevant:

Abusive Tweets or behavior: We may suspend an account if it has been reported to us as violating our Rules surrounding abuse. When an account engages in abusive behavior, like sending threats to others or impersonating other accounts, we may suspend it temporarily or, in some cases, permanently.

Continue reading at AdAge.com

Facebook is planning to tell a Congressional panel in more detail just how deeply Russian ads and posts infiltrated the news feeds of U.S. voters on its social network, according to prepared testimony obtained by Bloomberg.

At a Senate Judiciary subcommittee hearing Tuesday, General Counsel Colin Stretch will say that 29 million people were directly served content from accounts backed by the Internet Research Agency, a pro-Kremlin Russian group. Those posts, after they were liked, shared and commented on, traveled to the news feeds of approximately 126 million people at some point over a two-year period, his testimony states. That’s equivalent to about 40 percent of the U.S. population.

Facebook’s testimony portrays the company as shocked about Russian use of its platform for political means — and eager to come up with solutions so it doesn’t happen in the future. The planned remarks underscore that the social network is doing its part to coordinate with Congress so investigators can understand the problem. The hearing Tuesday and two more planned for Wednesday mark the culmination of a weeks-long communication offensive with legislators, including blog posts, executive outreach and the hiring of crisis public relations firms. Facebook may be betting that being helpful and conciliatory now makes it less likely to face cumbersome regulation, though the company says it is open to some legislation on advertising.

Continue reading at AdAge.com

Baseball purists may pine for the understated spectacle of the classic pitchers’ duel, but if the Nielsen ratings for the 2017 World Series are any indication, an awful lot of fans prefer to bear witness to towering home runs.

Through the first five games of this year’s Fall Classic, the Astros and Dodgers have combined to score a record 22 dingers, and while many of the starting pitchers have groused that the game balls have been “juiced,” the ongoing fireworks display appears to have been a boon for the ratings. The World Series on Fox thus far is delivering 16.1 million viewers per broadcast, which now stands as the second-largest five-game average since the 2009 Yankees-Phillies showdown (18.7 million).

If overall viewership for the Houston-Los Angeles series is down 17 percent compared to the 19.3 million viewers Fox averaged during the analogous stretch of last year’s storied Cubs-Indians set, that was to be expected. Viewers who tuned in for the 2016 World Series saw Chicago slam the door on 108 years of futility, ending the longest championship drought by any major U.S. sports franchise. (That Cleveland was looking to dispel baseball’s second most-enduring title drought — 68 seasons — only served to make last year’s series all the more momentous.)

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Uber is seeking a global creative agency and reviewing its media, according to people with knowledge of the situation, just four months after Bozoma Saint John took the marketing helm at the ridesharing company.

The creative review is for Uber’s global work and will not affect Deutsch’s North American account, Ad Age has learned. Deutsch won the North American creative business last summer following a review. It was not immediately clear if one or multiple agencies previously handled global creative work for Uber, which did not respond to inquiries for comment.

According to people with knowledge of the matter, Uber is also in talks with multiple media agencies to switch up its media agency partnerships, but it was not immediately clear if the discussions regard the brand’s U.S. or global media business.

Continue reading at AdAge.com

Channel 4 brings the blocks of its logo to life as a giant in a new set of idents which mark a creative evolution from the broadcaster’s major rebranding in 2015.

JPMorgan Chase turned heads last March when it slashed the number of sites where its ads appeared to 5,000 from some 400,000. The move, prompted by brand safety concerns, came after Chase found ad-tech systems placing its ads on websites like “Hillary 4 Prison.”

Today, the company buys from roughly 7,000 websites that it’s manually added to a so-called “whitelist,” which largely consists of premium, well-known publications, Jake Davidow, head of media buying at JPMorgan Chase, tells Ad Age. (Its new buying process has reduced detected fraud by 49 percent and increased ad viewability 5 percent, he said at AdExchanger’s Programmatic I/O conference.)

And yet Chase remains vulnerable to an ever-growing scam known as “domain spoofing,” in which fraudsters pose as premium sitesperhaps the same sites that appear on Chase’s whitelist.

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