Hasta La Creative!

Marmite has launched an app that analyses people’s emotions as they eat the spread and determines whether they are born to love or hate it.

Uefa has stepped up its commitment to promoting diversity in football with its new #EqualGame campaign, which includes a TV-spot, website and social activity.

Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Apple’s next iPhone gets unveiled Tuesday, and there’s been a steady drip-drip-drip of leaks and speculation. First off, it’s possible Apple’s new high-end offering is called the iPhone X, after a game developer spotted the name in iOS 11 software. That name, if it turns out to be true, would be a sexy bit of iPhone 10th anniversary branding. Another developer found hints about upcoming facial recognition technology to unlock the phone, as well as about wireless charging, the Verge reports. And there could be animated emoji “animoji” — based on users’ voice and expressions, it says. Many reports have focused on the pricetag, probably starting around $1,000 for the flagship device, about the same as for the Samsung Galaxy Note 8. The New York Times says that sum “crosses a threshold.” In other words, it’s just a hell of a lot of money to pay for something so easy to forget at a bar.

The future of shopping

For anybody keeping watch on brick-and-mortar retail in the e-commerce age, there are two experiments of note, one from New York and the other from Los Angeles. Coty is sponsoring the trendy Story concept store in New York, where a range of brands are on sale but what exactly is in it for the beauty company? Partly, “it’s a way to find how its mass brands can better compete in a beauty marketplace where walls between mass, prestige, online and offline are crumbling,” as Ad Age’s Jack Neff reports. Across the country in West Hollywood, Calif., Nordstrom is opening a shop that offers manicures, tailors and an in-shop bar, but doesn’t stock clothes or accessories, as The Wall Street Journal says. Personal shoppers will play a big role there.

Continue reading at AdAge.com

Adland’s newest start-up is in the business of making a difference.

Clear Channel UK, the out of home media owner, has launched an outdoor exhibition of street photography.

The new Story concept store in New York’s Chelsea neighborhood, which serves as a pop-up-store for hire for brands ranging from American Express to USA Network’s “Mr. Robot,” brings in some 5,000 shoppers on its best days. Opened on Sept. 7, its five-week run might at best bring 100,000 shoppers through its doors.

So what does Coty, whose big brands CoverGirl, Rimmel and Sally Hansen have long lived in higher-traffic places like Walmart (140 million people weekly) and can easily be found by Manhattanites at drug stores, have to gain from sponsoring it?

For Shannon Curtin, senior VP of Coty and herself a veteran of Walgreens and Walmart, it’s about learning how to do retail marketing in a new way.

Continue reading at AdAge.com

The new Story concept store in New York’s Chelsea neighborhood, which serves as a pop-up-store for hire for brands ranging from American Express to USA Network’s “Mr. Robot,” brings in some 5,000 shoppers on its best days. Opened on Sept. 7, its five-week run might at best bring 100,000 shoppers through its doors.

So what does Coty, whose big brands CoverGirl, Rimmel and Sally Hansen have long lived in higher-traffic places like Walmart (140 million people weekly) and can easily be found by Manhattanites at drug stores, have to gain from sponsoring it?

For Shannon Curtin, senior VP of Coty and herself a veteran of Walgreens and Walmart, it’s about learning how to do retail marketing in a new way.

Continue reading at AdAge.com

The trouble with transformation is that at the outset you have a goal, but during the process you realise the posts keep moving.

The founding shareholders in Adam & Eve have collected an estimated £110m from the sale of their agency to Omnicom after completing a lucrative earn-out worth triple the amount they received initially.

Global ad expenditure will grow by 4% in 2017 after Zenith downgraded its growth forecast for the second time.