Hasta La Creative!

Boozy shakes? Yes please.

Shake Shack has created two “Will & Grace” themed shakes, one spiked with prosecco, as a promotion linked to the return of the iconic sitcom to NBC later this month.

The “Will & Grace” shake has cinnamon marshmallow frozen custard with fudge and is topped with whipped cream and cinnamon sugar. The “Jack & Karen” is a strawberry frozen custard blended prosecco (apt for Karen’s boozy tendencies) and topped with whipped cream, rainbow sprinkles and raspberry dust. NBC described that one as Shake Shack’s first shake to be made with wine.

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PR, Print, Online
WWF

WWF creates a fashion collection with a purpose: to save a national park in Europe. WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*. The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery. Discover the entire collection and more information about the project at www.savepirin.com. *Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities.

Advertising Agency:Noble Graphics, Sofia, Bulgaria
Creative Director:Maria Milusheva
Graphic Designer:Emilyana Kancheva
Strategic Planner:Zhelez Atanasov
Account Assistant:Ivan Radulovski
Photographer & Video:Vasil Germanov
Hair&Makeup:Nadya Sivkova
Video Editing:Hand Played Production

Film
Hot Wheels

The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world.

To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.

Advertising Agency:BBDO, San Francisco, USA
Chief Creative Officer:David Lubars, Matt Miller
Creative Director:Page Kishiyama, Timothy White, Ben Einziger
Art Director:Page Kishiyama, Tu Phan
Copywriter:Timothy White, Aaron Gough
Managing Director:Marc Burns
Group Account Director:Kim Fredkin
Management Supervisor:William Jones
Account Executive:Alexandra Hamill
Head Of Strategy:Tim Millar
Communications Strategist:Heidi Keel
Senior Strategist:Jose Higuera
Executive Producer:Patti Bott
Business Affairs:Danielle Ivicic
Production Company:Tool of N. America
Director:Erich Joiner
Music House:Massive Music
Edit House:No. 6 Post
Editor:Chan Hatcher
Colorist:Billy Hobson, SHED
Sound Designer:Matt Miller, Lime
Vfx Supervisor:Paul O’Shea, SHED

Deeplocal has appointed Chelsey Susin Kantor as director of creative strategy, based out of San Francisco. The announcement comes after WPP’s acquisition of Deeplocal in April. Kantor joins from Google’s Global Brand Studio, where she was senior brand and creative strategist. Before that, she was product marketing lead for Google Play Books, and a lead at Newsstand and G+ Brand Partnerships. Prior to joining Google, she was a strategist and planning director for agencies including Campbell-Ewald, Riney, AKQA and Mullen. Deeplocal is still looking for creatives to join its teams in San Francisco and Los Angeles.

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What to do about a catfish — millennial-speak for someone who pretends to be someone they aren’t online?

Fry ’em up and eat them for lunch, says Bumble, the dating app on which women must message the men first.

The Austin-based tech company behind the app rolled out an airstream food truck in New York this weekend, serving fish tacos to promote a new photo verification feature intended to weed out phony accounts.

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“Self-driving cars are the future of ride-sharing,” proclaimed an industry expert who shall remain nameless. The comment struck me as ridiculous. From my point of view, Uber (and all car services) already provide self-driving cars. You don’t drive the car; the driver does. Do you really care whether the car is controlled by a human/machine partnership or it’s an autonomous mechanical device? Other than to acknowledge that you are the person the car is supposed to pick up, you don’t need to speak to the human driver any more than you would need to speak to the natural language-understanding algorithm that would request the same confirmation if the vehicle were autonomous. Should you decide to change your destination, your driver will ask you to enter the new address via the app, so talking is completely optional.

Anyway, if we already live in a world where you can press a button and request a self-driving car, what will really change when fleet cars are autonomous?

It’s the economy, stupid!

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