Hot Wheels aren’t just toys, says a new ad from Mattel and BBDO San Francisco. The little cars can help kids learn, too. To make that point, a mom and her young son peel out in a life-size yellow muscle car, and do a little life-size stunt driving. They dodge the spray from an open…
In less than a year, branded content from TV networks on Facebook has more than doubled. No longer are these social media executions viewed as merely added value or an extension of an advertiser’s traditional TV buy for extra exposure. Branded content campaigns on social media are becoming a bona fide business for media companies, empowering marketers with new ways to connect with their target audiences. And optimizing these campaigns for engagement, a key metric that drives brand impact on social, has improved as well, meaning their value is easier to quantify and build on in the future.
According to social media analytics and insights company ListenFirst, the volume of branded posts from TV networks on Facebook increased steadily over the past three quarters, with a 72% jump in Q2 2017 compared with Q4 2016. Consumers are now more familiar with branded content on social media. In fact, more than half of consumers say that they watch branded content on social platforms once a week or more, per a study by CNN’s ad sales research team.
Despite this rapid growth, quantity doesn’t always translate to quality. Some media companies and advertisers are seeing a higher return than others.
The grand-daddy of YouTube video creators, PewDiePie, will have a tough time shaking his racist grandpa image after letting a racial slur fly on a live stream this weekend.
The fallen YouTuber known as PewDiePie, Felix Kjellberg, with nearly 60 million subscribers, used the “N-word” when his gameplay went poorly during the live stream. The slur was just the latest offensive outburst by Swedish-born Kjellberg, who lost a deal with Disney’s Maker earlier this year for making anti-Semitic jokes.
On Monday, a number of YouTube personalities were afraid that Kjellberg’s latest incident would make it more difficult for the rest of their community.
In less than a year, branded content from TV networks on Facebook has more than doubled. No longer are these social media executions viewed as merely added value or an extension of an advertiser’s traditional TV buy for extra exposure. Branded content campaigns on social media are becoming a bona fide business for media companies, empowering marketers with new ways to connect with their target audiences. And optimizing these campaigns for engagement, a key metric that drives brand impact on social, has improved as well, meaning their value is easier to quantify and build on in the future.
According to social media analytics and insights company ListenFirst, the volume of branded posts from TV networks on Facebook increased steadily over the past three quarters, with a 72% jump in Q2 2017 compared with Q4 2016. Consumers are now more familiar with branded content on social media. In fact, more than half of consumers say that they watch branded content on social platforms once a week or more, per a study by CNN’s ad sales research team.
Despite this rapid growth, quantity doesn’t always translate to quality. Some media companies and advertisers are seeing a higher return than others.
(TrendHunter.com) This fall, Design Exchange, Canada’s first and only design museum, and the United Nations Development Programme (UNDP) will partner to launch ‘EDIT: Expo for Design, Innovation &…
As they were adding their final touches to their new album Apathy and Cheap thrills the Swedish punk bad Pissjar figured they needed something extra for their album cover, t-shirts and tour posters.
Bacardi Global Travel Retail, the travel experiences division for the drinks company, and Virgin Atlantic have created a virtual reality experience for customers visiting the airline’s upper class lounge.
Havas has appointed Maxus’s deputy managing director Stephanie Marks as managing director of Havas Media.
What does a digital project manager do? Find out about the typical responsibilities, hours, salary and career opportunities.
Ogilvy & Mather London has picked up the UK advertising account for the Trebor mints account without a pitch, further strengthening its relationship with Mondelez.
Brands cannot be the face of modern diversity without giving it a voice, writes Karmarama’s senior creative strategist.
Tesco Bank has appointed Nigel Hunt, managing director, brand and marketing at Barclays UK, as its new marketing and brand director.
Ahead of this evening’s Apple Keynote, when the tech giant is expected to launch a new iPhone, Campaign charts the smartphone’s best ads from the last decade.
A Mr Benn pop-up at Waterloo station is giving people the chance to celebrate the 50th anniversary of the children’s TV character.
French fashion house Givenchy has created a new site ahead of the launch of the first ready-to-wear collection from new artistic director Clare Waight Keller.
Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Media buyers don’t seem too optimistic about the upcoming fall TV season. As Ad Age’s Anthony Crupi puts it, “the fall TV lineup seems to have been cobbled together from the contents of a junk drawer stuffed with reboots, spinoffs and formulaic mush.” There are 17 new series, but nothing that looks like a serious hit. (For advertisers, the consensus favorite seems to be CBS’s “Young Sheldon” a spinoff of “The Big Bang Theory.”) This obviously isn’t great for network TV, which is suffering in general because as Crupi writes, the Big Four networks have lost nearly a third of their 18-to-29 audience in the last five years, “and even the most cockeyed optimist doesn’t believe these consumers are in any hurry to return to the fold.”
Ad spend adjustments
Both WPP’s GroupM and Publicis Groupe’s Zenith lowered their forecasts for global ad spending this year and next, as The Wall Street Journal notes. GroupM dropped its 2017 prediction to 3% growth, down from an earlier estimate of 4.4%. Why such a significant drop? GroupM’s report puts a lot of the blame on China, where it says “the domestic consumer is growing moribund.” In the first quarter, fast-moving consumer goods sales in China were up only 1.7% year on year, “which is a 10-year low,” according to data from Kantar Worldpanel. Zenith, meanwhile, now predicts 4% growth in 2017, down from an earlier estimate of 4.2%.
The best media-about-media news I’ve heard in ages came in separate, seemingly unrelated waves.
I’ll start with the most recent: Henry Blodget, the editor and CEO of Business Insider, declared that his media company is no longer chasing after growth.
“We have already this amazing audience of the next generation of executives,” he told Digiday’s Brian Morrissey in a podcast interview released last Wednesday. “We don’t want to expand that into a mass consumer market people don’t care about. So Business Insider can now consider deepening its engagement within the reach.”
Coke has been advertising in New York’s Times Square for 97 years, but never as bigand boldas it is now. Its new billboard, touted as the world’s first 3-D robotic sign, will hover over the tourist mecca. Composed of more than 1,500 LED screens, its content is programmed by time of day. For instance, around lunchtime, messages might tout Coke and meals. It’s a far cry from the 1960s, when Coke’s circular sign simply stated “The Pause that Refreshes.”
When difference fuels creativity and art is a universal language migration is vital to creativity.
After nearly nine months of renovation, London’s famous Piccadilly lights will soon be switched back on with a new-look digital screen that updates its mosaic appearance.
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