Wacl, the industry club for senior women, has voted to become a more proactive campaigning organisation on gender equality. President Kerry Glazer explains why.
Brand Film Festival London, the awards scheme and seminar from PRWeek and Campaign that celebrates brand storytelling, has opened for entries for the second year.
Butler Shine Stern & Partners has traded Mini for Mitsubishi.
The Sausalito, California-based independent agency, which resigned the U.S. Mini account in March, will take over as Mitsubishi’s agency of record for creative, social and digital duties after a review, according to the automaker. Mitsubishi recently parted ways with Omnicom Group’s 180LA after a seven-year relationship.
Mini, which is owned by BMW, has yet to name a new U.S. agency. BSSP severed ties with the brand in March prior to an anticipated review. Now the agency takes over Mitsubishi as the brand prepares to increase its marketing spending ahead of two new vehicle introductions: the new Eclipse Cross compact crossover and a plug-in hybrid version of its top-selling Outlander brand.
Outdoor, Print
Red Cross
It’s one of the most famous pieces of art, recreated in today’s world or worse yet… in today’s wars. These pieces replicate Guernica in the modern day, exhibiting the tragedies of two wars happening today. They are urging people to pay attention to them just as they’d pay attention to Picasso’s masterpiece. They showcase the fact that we pay attention to wars that happened in the past, through an artist’s eye, but we fail to create awareness on similar criminal acts of today. Each piece is an invitation to learn more about these wars and take action.
Advertising Agency:Marketway/Publicis, Cyprus
Creative Director:Alessio Criscuoli
Art Director:Alessio Criscuoli
Copywriter:Konstantinos Arkadiou, Alessio Criscuoli
Illustrator:Giuseppe Truscelli
Post Production:Giuseppe Truscelli
Client:Red Cross Cyprus
Online
Belgian MIXX Awards
Advertising Agency:DDB, Brussels, Belgium
Online
Facebook
The outcome of the 2016 US Presidential Elections raised many questions about the American voting system and habits. An astonishing fact that came to light was the sad truth of 1 in 4 voters being unregistered, purely due to the lack of effort to sign up. We simplified the registration process by rerouting it through Facebook sign in, and using Touch ID on our smartphones to bring biometric procedure to wherever you are. Touch ID is a technology introduced to make personal verification more authentic, so applying it to bring about future change is an inevitable move forward.
Advertising Agency:Miami Ad School Europe, Hamburg, Germany
Art Director:Shao Tsai
Copywriter:Deep Chhabria
Film
Lotto
The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level.
Advertising Agency:King, Stockholm, Sweden
Art Directors:Jonas Yrlid, Josephine Wallin
Copywriter:Pontus Ekström
Project Manager:Peter Preisler
Production Manager:Asa Slattegard
Planner:Per Wilson
Designer:Calle Cassel
Production Company:BRF
Director:Patrik Gyllström
Producer:Anisa Dzindo
Executive Producer:Rikard Astrom
Simulators:Burnt Out Punks
Sensory Effects:Burnt Out Punks
TBWALondon has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Cheryl Calverley, head of marketing at the AA, has said the key challenge brand marketers face today is selling emotional advertising to the board.
A group of Ryanair pilots has turned down a bonus of £12,000 each to work additional days in an effort by the airline to mitigate its flight cancellation crisis.
Jeremy Lee thinks that Jackpotjoy’s gerontophilia might be a joke too far.
Vibrant, playful, fun and individual: Asos’ film stands out amid a sea of beauty advertising intent on hectoring consumers that they must conceal their imperfections at all costs.
Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are failing even to track of their campaign spend, according to research from Greenlight.
The Body Shop is speaking to advertising agencies about its creative account, as Crabtree & Evelyn and the insect festival Pestival hire new agencies.
Google has struck a deal with HTC to acquire part of the the smartphone manufacturer for around $1bn (£740m).
Following in the footsteps of his older brother, the best-selling novelist John Green, Hank Green will publish his first novel with Dutton.
Mr. Bharara, who has become a frequent critic of President Trump since being dismissed by him in March, will be a senior legal analyst for the network.
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.
Um chip NFC aplicado na etiqueta do uniforme abre um mundo de conteúdo e acesso aos bastidores da liga
> LEIA MAIS: Nike cria camisas conectadas da NBA que oferecem vantagens exclusivas para os torcedores
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