It was the freedom granted by “Getting out of Cheil” (geddit?) that led Paul Hammersley, its former UK chief executive, to launch Harbour – a putative collective of independent agencies with a moniker that suggests its members are in need of a refuge.
In the midst of a wave of talk and not enough action, how can brands and agencies build a more inclusive workplace, asks the co-founder of Utopia and Token Man.
EasyJet, the budget airline, opened a Dutch-inspired pop-up café offering local cuisine sprinkles on bread to promote spontaneous travel.
Voxi, Vodafone’s mobile network aimed at young people, is creating a series of activations at universities to draw to appeal to more students.
Location-based marketing combines the best of online and offline, of narrowcast and broadcast, of the real world and the virtual world.
A quarter of the world’s marketers have reported specific examples of where their digital advertising appeared alongside offensive and compromising content.
Godiva, the luxury chocolatier owned by Pladis, is holding sensory chocolate banquets to mark the launch of its masterpieces collection in Sainsbury’s.
Social video experts at Unruly review Guinness’s latest ad “The Compton cowboys”, created by Abbott Mead Vickers BBDO.
The Guardian is targeting small and medium sized businesses with the launch of Ad Manager, a self-service ad tool that allows them to submit targeted ads to run on its site.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Advertising Week had a panel called “The Truth About Gender Bias in Ads in 2017,” and it turns out the truth is pretty embarrassing for the industry. Since 2006, there’s been hardly any improvement in how often women are represented in ads, according to a study from the Geena Davis Institute on Gender in Media and J. Walter Thompson. Men are on screen four times as much as women. Only one in five women portrayed in ads are shown as having a job, as Ad Age’s Jack Neff writes. Women are more likely to be depicted in the kitchen.
Hack
Deloitte, the accounting and consultancy giant, was hit by a cyber attack last year that compromised client emails, The Guardian reports, adding that the breach went unnoticed for months. Security reporter Brian Krebs says the company “in fact does not yet know precisely when the intrusion occurred, or for how long the hackers were inside of its systems.” The firm said in a statement that very few clients were affected, and that they have been notified. One of Deloitte’s many consulting offerings is cyber risk services. Its website offers advice to other companies on “the path to becoming a more secure, vigilant, and resilient organization.”
With light-up Mickey ears, cotton candy and live-streamed theme park parades, Disney remakes its stores and offers a new web store, ShopDisney.com.
HP’s Karen Kahn blames it on unconscious bias and an inability to build a talent pipeline.
Female managers in marketing earn £7,900 less than male colleagues, meaning that the gender pay gap for managers in the marketing sector is 17.3%.
Intu, the shopping centres owner, is working with retailers to promote Autism Hour.
Jicwebs, the Joint Industry Committee for Web Standards in the UK and Ireland, has introduced a new certification for companies that provide anti-fraud products.
Sadiq Khan, the mayor of London, has asked the capital’s transport company to meet with Uber’s chief executive following the company’s open letter of apology for its mistakes.
Sports brand Asics has named Saatchi & Saatchi as its global creative agency after the Publicis agency’s work on the recent “I move me” campaign.
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