Sep
27
Sep
27
IKEA: Allen the Peregrine
Posted in: Uncategorized
KEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.
Sep
27
Wrigley’s: Dentist Dr. Hofmann
Posted in: Uncategorized
For many years, dentists have recommended to regularly chew Wrigley’s Extra to keep teeth healthy and clean. The campaign shows the long-term effects of this decade-long proposition: empty and sad looking dentist waiting rooms, because patients are missing. Every room displays a little pack of Wrigley’s Extra Professional.
Sep
27
Wrigley’s: Dentist Dr. Mu?ller
Posted in: Uncategorized
For many years, dentists have recommended to regularly chew Wrigley’s Extra to keep teeth healthy and clean. The campaign shows the long-term effects of this decade-long proposition: empty and sad looking dentist waiting rooms, because patients are missing. Every room displays a little pack of Wrigley’s Extra Professional.
Sep
27
Wrigley’s: Dentist Dr. Schmidt
Posted in: Uncategorized
For many years, dentists have recommended to regularly chew Wrigley’s Extra to keep teeth healthy and clean. The campaign shows the long-term effects of this decade-long proposition: empty and sad looking dentist waiting rooms, because patients are missing. Every room displays a little pack of Wrigley’s Extra Professional.
Sep
27
Wrigley’s: Waiting Rooms
Posted in: Uncategorized
For many years, dentists have recommended to regularly chew Wrigley’s Extra to keep teeth healthy and clean. The campaign shows the long-term effects of this decade-long proposition: empty and sad looking dentist waiting rooms, because patients are missing. Every room displays a little pack of Wrigley’s Extra Professional.
Sep
27
Oral-B: Pick it Out
Posted in: Uncategorized
A promotional coupon, for a free dental floss box, that is stuck between the magazine teeth, just like a piece of…coupon. This ad shows the magazine and placement mockup.
Sep
27
Wednesday Morning Stir
Posted in: Uncategorized-TBWASydney launched this spot for Foxtel starring Chris Hemsworth (video above).
-Asics selected Saatchi & Saatchi as its global creative agency of record.
-WPP CEO Sir Martin Sorrell says the “tiddly-pop little industry” of advertising is “too competitive.”
-Various Advertising Week pose the question, “Should Ad Agencies Even Be Called Ad Agencies Anymore?”
-The Geena Davis Institute on Gender in Media finds “Women Getting Younger and Dumber in Ads.”
-Creative Equals founder and CEO Ali Hanan examines “Why female creatives don’t get to pitch.”
-The Engine Group restructured into four, “client-centric” business units: Engine Creative & Content, Engine PR & Activation, Engine Digital Transformation, Data and Insight and Engine Media.
-AKQA opened a Gothenburg, Sweden studio for client Co-Location.
-Following Publicis’ Marcel news this past summer, R/GA branded its internal operating system with the imaginative R/GA O.S. moniker.
Sep
27
Where Is Marcello Serpa? Heading to New York for His First Art Exhibit
Posted in: Uncategorized
When one of the world’s most-awarded creatives disappears for a three-year sabbatical, people are likely to wonder where he went. So where, exactly, is Marcello Serpa?
Where you’d probably like to be: the beach.
The former partner and chief creative officer of Sao Paulo-based Almap BBDO, who along with Jose Luiz Madeira built the shop into one of Brazil’s most prominent agencies, ditched the boardroom two years ago for the white sands of Oahu, where he surfs and paints in his beachfront house. But his ambition didn’t go on sabbatical: Serpa painted with a goal in mind and, on Oct. 5, he reaches it in New York with the first exhibition of his fine art work.
Sep
27
To Fight Junk Data, Ad Industry Eyes 'Nutritional Labeling'
Posted in: Uncategorized
The data behind marketing is often wrong. Now the industry wants to fix it.
The ugly truth about the data that drives marketing is that it’s often simply wrong. Procter & Gamble Co.’s Gillette found that out the hard way with recent publicity about its “Welcome to Manhood” 18th birthday razors sometimes going to women 19 to 50 years old.
Everyone can discover the problem in a personal way by visiting Acxiom’s AboutTheData.com to review what one of marketing’s big data brokers knows about theminformation that’s often wrong. Acxiom lets people correct the record, on the debatable theory that they actually want big data brokers to have accurate information.
Sep
27
Where Is Marcello Serpa? Heading to New York for His First Art Exhibit
Posted in: Uncategorized
When one of the world’s most-awarded creatives disappears for a three-year sabbatical, people are likely to wonder where he went. So where, exactly, is Marcello Serpa?
Where you’d probably like to be: the beach.
The former partner and chief creative officer of Sao Paulo-based Almap BBDO, who along with Jose Luiz Madeira built the shop into one of Brazil’s most prominent agencies, ditched the boardroom two years ago for the white sands of Oahu, where he surfs and paints in his beachfront house. But his ambition didn’t go on sabbatical: Serpa painted with a goal in mind and, on Oct. 5, he reaches it in New York with the first exhibition of his fine art work.
Sep
27
To Fight Junk Data, Ad Industry Eyes 'Nutritional Labeling'
Posted in: Uncategorized
The data behind marketing is often wrong. Now the industry wants to fix it.
The ugly truth about the data that drives marketing is that it’s often simply wrong. Procter & Gamble Co.’s Gillette found that out the hard way with recent publicity about its “Welcome to Manhood” 18th birthday razors sometimes going to women 19 to 50 years old.
Everyone can discover the problem in a personal way by visiting Acxiom’s AboutTheData.com to review what one of marketing’s big data brokers knows about theminformation that’s often wrong. Acxiom lets people correct the record, on the debatable theory that they actually want big data brokers to have accurate information.
Sep
27
Governo de Goiás Communication Service: The weight of a tragedy
Posted in: UncategorizedPrint
Governo de Goiás
One must remember an error to make sure it does not happen again. In the case, the error addressed in the ad occurred 30 years ago in Goiânia, when an abandoned machine, used in radiotherapy, was found by two garbage pickers in an abandoned clinic. Both thought it was scrap metal, but it contained a 19-gram capsule of Cesium, the capsule that started the world’s worst radiological accident. In addition to 6,000 tons of radioactive waste, the disaster has killed hundreds of people, 4 of them fatal.
Advertising Agency:Box, Goiânia, Brazil
Creative Director:Bruno Lopes, Wesley Silva
Art Director:Wesley Silva
Copywriter:Valdeir Castro
Illustrator 3D:Wesley Silva
Additional Credits:Fernando de Paula
Sep
27
Enclosed Electric Bikes – The 'Hope' Electric Bike Concept is Modern and Stylistic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘Hope’ electric bike concept comes as a modern update to the Vectrix VX-1 scooter to make it a far more appealing piece of transportation equipment for riders to appreciate. Designed…
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