Biondi Joins Publicis, Gyro Elevates Sree


Publicis New York has appointed John Biondi to the new role of chief experience officer. Biondi joins from Sapient Razorfish in Minneapolis where he was executive creative director and brand experiences lead for North America. He will partner with Chief Creative Officer Andy Bird and report to Publicis New York CEO Carla Serrano. Prior to joining SapientRazorfish in 2013, Biondi was executive creative director at Modern Climate and before that, executive creative director and partner at Atomic Playpen.

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Ad Age Wake-Up Call: A Firing at Google and Other News to Know Today


Good morning. Welcome to Ad Age’s Wake Up Call, our new daily roundup of advertising, marketing, and digital-related news. The news everybody is talking about today: Google has fired an engineer who wrote a 3,000-word manifesto against the company’s diversity policies, the New York Times reports. Among his claims: Women are underrepresented in tech partly because they’re more neurotic than men.

The engineer told The Times he will probably pursue legal action after being fired. Google’s chief executive Sundar Pichai is breaking off his vacation to deal with the uproar. Facebook’s Sheryl Sandberg weighed in: “Inequality in tech isn’t due to gender differences. It’s due to cultural stereotypes that persist.” Her co-author, Wharton professor Adam Grant, phrased it differently. “There are only a handful of areas with large sex differences: men are physically stronger and more physically aggressive, masturbate more, and are more positive on casual sex. So you can make a case for having more men than women if you’re fielding a sports team or collecting semen.”

‘No boys allowed’

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New Research: The Short-Form Video Ad Experience


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Check Your Inbox: Google Warns Publishers Serving Annoying Ads


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Instagram Testing Livestreaming With Friends — and Influencers


Users streaming video on Instagram Live will soon be able to add friends and other accounts to their digital broadcasts, a capability that could open doors for partnerships between social media influencers — if they’re creative enough to make it work.

The new feature, now in testing with a small user base, will be rolled out “globally over the next few months,” the company said on Tuesday.

Brands and influencers have already been using live video on Instagram, which introduced it in November, to stream big events, unboxings and conversations touting products or services. “For advertisers, it’s a great way to reach a younger audience that doesn’t general pay attention to traditional advertising,” said Gil Eyal, CEO at Hypr, an influencer marketing platform.

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How To Live Together. Part 2: the good news


Taus Makhacheva, 19 a Day (Outside Arabeska wedding hall), 2014

Since last week’s review about the exhibition How To Live Together at Kunsthalle Wien was all doom and gloom, i had to come back with another post and a more encouraging viewpoint.

This time i will thus focus on the artworks that show what makes coexistence possible in times of rapid societal changes, growing economic inequality, forced migrations and a widespread loss of trust in politics.

Intuitively, we already know that the key to more unified societies lies in a mix of resistance, remembrance, borrowing from other cultures, dreams and empathy. Many of the artists in the show illustrate what happens when these abstract notions are turned into real life stories:


Taus Makhacheva, 19 a Day, 2014


Taus Makhacheva, 19 a Day (Laili wedding hall), 2014


Taus Makhacheva, 19 a Day (Niagara wedding hall), 2014


Taus Makhacheva, 19 a Day (Evropa wedding hall), 2014


Installation view: How To Live Together, Kunsthalle Wien 2017, Photo: Jorit Aust: Taus Makhacheva, 19 a Day, Makhachkala, 14.09.2014

Makhachkala is the capital city of the Republic of Dagestan, Russia. Dagestan is famous for its dozens of ethnic groups, none of them forming a majority. Which explains why the country has 13 official languages.

Dagestani weddings are as serious as they are expensive and i’m glad no one has ever invited me to one because traditional celebrations can last for 3 days. Makhachkala counts more than 60 wedding halls. Each of them booked out during peak season (late spring to early autumn.)

With the complicity of local wedding photographer Shamil Gadzhidadaev, Taus Makhacheva spent a whole day crashing as many weddings as possible. At the end of the day, she managed to attend 19 marriage celebrations.

The performance was documented in postcards (each of them available for Kunsthalle Wien visitors to take away.) You see her adopting all the clichéd poses: congratulating the newlyweds, dancing, eating among the other guests, standing proudly next to the wedding gifts, etc. She’s the perfect uninvited guest!

Because of the coexistence of so many cultures into one city, the images of the festivities show a fabulous mix of brides wearing a hijab and a Western ‘princess’ dress, female guests whose style icons are clearly one or all the Kardashian sisters, people taking photos using an iPad, ladies in very conservative outfits, etc. Somehow this blend of oriental/occidental, pop/traditional attires works fabulously and suggests a society that is borrowing from several cultures in order to define its own identity.


Installation view: How To Live Together, Kunsthalle Wien 2017, Photo: Jorit Aust. Willem de Rooij, Bouquet V, 2010

Bouquet V is made of ninety-five species of fresh flowers. The arrangement gives equal importance and visibility to each flower, no mater its colour, size, or provenance. The bouquet symbolises the beauty of diversity, the appeal of mixing individuals of various origins to obtain a stunning foral composition. The same logic should apply to society. Yet, celebration of diversity is still undervalued in many parts of the world. Unless you live in Dagestan of course.

Willen de Rooij‘s floral compositions are also a reference to the Netherlands’ role as a key hub in the international flower trade.


Binelde Hyrcan, Cambeck (video still), 2010

Binelde Hyrcan, Cambeck (extract), 2010

The latest Mercer Cost of Living Survey calculated that Angola’s capital Luanda is the most expensive city in the world for expats. While living costs for foreigners who often work for the oil industry are slightly higher than New York and San Francisco, the average wage for the local population in Angola is just under $2 a day.

The most moving work in the show is a video by Binelde Hyrcan. The film shows four little boys playing on the beach in Angola. Sitting in the sand, they pretend they are driving around the world in a limousine. In only 2 min 30, the children’s playful chitchat reveals an existence plagued by social inequalities, poverty and families split by migration. “I’m going to America and live in a building; you’re going to stay here and live in a shantytown!”

But the film also talks of hope and dreams as a way to escape the trauma of social suffering.


Kader Attia, Reflecting Memory (Video Still), 2016


Kader Attia, Reflecting Memory (Video Still), 2016


Kader Attia, Reflecting Memory (Video Still), 2016

Kader Attia is also interested in exploring trauma and social anxieties. He believes that the world, too focused on the present to remember the past, is suffering from amnesia.

His film essay Reflecting Memory deals with the idea of trauma and “reparation”. Surgeons, historians, philosophers, psychoanalysts and traumatised people discuss the phenomenon of phantom pain, which amputees feel for their missing body part. The video draws parallels between this neurological condition and the trauma caused by psychological wounds, such as those brought about by war, slavery, colonialism, genocide and terror. They can spread over several generations as an unexpressed sensation of pain. This pain can in turn divide communities and create social tensions.

According to the interviewees, a confrontation with the past and an acceptance that it is part of our genealogy are necessary steps towards “repairing” the pain.

Attia’s film is shown in the screening room next to the space occupied by Sven Augustijnen’s Le Réduit which explores an episode in Belgium’s ruthless exploitation of Congo (i mentioned the work in my previous story). Congo, now The Democratic Republic of the Congo, typifies the fate of an ex-European colony which has experienced much trauma but has never been offered any healing experience.

Johan Grimonprez, Kiss-o-drome (fragment from Shadow World, story written and read by Eduardo Galeano), 2016

In 1980, Judge Manuel Morales ruled that ‘the cinemateographic kiss, in which salivas mix to simply swell the sensuality’ should be banned from the city of Sorocaba in Brazil.

In reaction to the ludicrous edict, almost 2,000 young people marched through the streets and organized a huge ‘kiss-in’ protest. “Never had people kissed so much,” writes in his book Eduardo Galeano in Children of the Days.

Johan Grimonprez‘s short video celebrates the protest with images of a dancing couple and the voice of Eduardo Galeano narrating the Kiss-o-drome demonstration.


Herlinde Koelbl, Italy Catania-Messina (from the series: Refugees), 2016

Herlinde Koelbl’s Refugees photo series highlights under-represented aspects of the life of refugees after they’ve arrived in Europe: their days inside the camps, the most treasured possessions they brought with them, etc. But also the generosity they encounter in the countries of arrival.


Installation view: How To Live Together, Kunsthalle Wien 2017, Photo: Jorit Aust. Wolfgang Tillmans, Anti-Brexit Campaign, 2016


Wolfgang Tillmans, Anti-Brexit Campaign, 2016


Installation view: How To Live Together, Kunsthalle Wien 2017, Photo: Jorit Aust. Ieva Epnere, Riga Circus, 2004–08/2017


Installation view: How To Live Together, Kunsthalle Wien 2017, Photo: Jorit Aust: Armin Linke, CNR, National Research Council, Fermi conference hall, on the wall the Globe made by Fra’ Mauro in 1460, 2007

How To Live Together also attempts to be more than yet another art exhibition for the usual cultural aficionados. The curators set up a “Community College” offering workshops, tours, brunches, courses and lectures until the end of the show. You can find the programme inside the exhibition booklet.

If you want to know more about the show, have a look at HTLT’s playlist or download the PDF of the exhibition booklet.

How To Live Together is at Kunsthalle Wien until 15 October 2017. The show was curated by Nicolaus Schafhausen, with curatorial assistant Juliane Bischoff

Previously: How To Live Together. Part 1: the bad news.

Also on view at Kunsthalle Wien (Karlsplatz location): Work it, Feel it! New mechanisms of body discipline.

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Apparently, the NRA Does Not Want to 'Fist' the NYT, but It's Still 'Coming for' the NYT


Social media proved its, uh, incomparable value to the national discourse on Friday when a minor firestorm broke out on Twitter over yet another inflammatory NRA video.

At 5:07 p.m. ET, journalist Yashar Ali tweeted “WATCH: New NRA ad: ‘We’re going to fist the NYT and find out just what deep rich means to this old gray hag.'” He embedded a video that the NRA released via Twitter on Thursday — a video that is actually an excerpt from an NRA “Commentators” video originally released on YouTube and NRATV.com in April.

The phrase in question comes at the 0:28 mark:

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T-Mobile Reaches Past Snapchat Kids With 50% Off for Seniors


T-Mobile U.S. has an offer for older mobile-phone users with no kids at home — two lines and unlimited data for $60 a month.

The new plan, representing half off the standard price of $120 for two lines, starts Aug. 9 for consumers over age 55, T-Mobile said Monday in a statement. It includes fees and taxes.

Seniors represent a unique business opportunity for wireless companies because they use their phones less than younger subscribers and tend not to watch as much YouTube or upload video clips. Adding less-intensive customers would help T-Mobile boost subscribers without taxing its network as much.

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Google Fires Author of Divisive Memo on Gender Differences


Alphabet Inc.’s Google has fired an employee who wrote an internal memo blasting the web company’s diversity policies, creating a firestorm across Silicon Valley.

James Damore, the Google engineer who wrote the note, confirmed his dismissal in an email, saying that he had been fired for “perpetuating gender stereotypes.” He said he’s “currently exploring all possible legal remedies.”

The imbroglio at Google is the latest in a long string of incidents concerning gender bias and diversity in the tech enclave. Uber Technologies Inc. Chief Executive Officer Travis Kalanick lost his job in June amid scandals over sexual harassment, discrimination and an aggressive culture. Ellen Pao’s gender-discrimination lawsuit against Kleiner Perkins Caufield & Byers in 2015 also brought the issue to light, and more women are speaking up to say they’ve been sidelined in the male-dominated industry, especially in engineering roles.

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New Research: The Short-Form Video Ad Experience


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Facebook Cracks Down on 'Fat-Finger' Accidental Ad Clicks


Facebook wants to fix the pile-up of “fat fingers” and hair-trigger mobile ads that lead to unintended clicks.

The company has decided to stop charging advertisers in its Facebook Audience Network if a person clicks on a mobile ad but backtracks within two seconds. That’s a telltale sign of an accidental click, according to Brett Vogel, Facebook’s product marketing manager.

It is also setting new requirements on ad formats in the audience network so they are less quick to register a click and send people to a new page.

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Poll: How Much Do You Love or Hate Hearing About President Trump's Latest Polls Numbers?


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, Aug. 8:

Today I’m introducing the Media Guy Poll, using revolutionary new rhetorical-polling technology. The secret to this cutting-edge approach is that I don’t really want an answer to any given question — seriously, keep it to yourself — which greatly simplifies the collection and tallying process, and dramatically reduces the margin of error. Today’s poll question: How happy or sad are you to hear about President Trump’s latest poll numbers? (See No. 1, below.) IMPORTANT: If you insist on sharing your answer, please see this. Anyway, let’s get started …

1. Per an analysis this morning by The Washington Post’s Aaron Blake headlined “Trump’s base is officially crumbling”:

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If Retail Is Dying, Why Is Money Pouring Into Malls?


If you are one of those people who thinks America’s retail industry is doing just fine, well, there are three possibilities: You’ve been living under a rock; you think Amazon refers to a South American river; or you’re a real estate developer.

As everything from once-mighty department stores to niche clothing chains announce plans to shutter hundreds of locations, and retailers file for bankruptcies at a record pace, builders are pouring growing sums into retail projects.

Across the country, construction spending on shopping centers topped $1.6 billion in June, the largest amount since 2008 and the Great Recession. Builders have been especially busy working on malls, spending $404 million in April. In nominal terms, that’s the second highest monthly total ever according to Census data, coming in behind July 2008.

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Watch the Newest Ads on TV From M&M's, Infiniti, Microsoft and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Duracell presents a dad who imagines everything that could go wrong if his son’s favorite toy doesn’t stay powered up — and sufficiently distracting. Stephen Curry helps Infiniti demonstrate “what performance sounds like” (last week Lindsay Stein and E.J. Schultz served up the backstory on the brand’s latest creative direction: “Infiniti Turns to 72andSunny for Creative Help”). And an animated version of Jessie J jams for M&M’s Bite-size Beats.

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Top 30 Pet Trends in August – From Squeezable Feline Treat Tubes to Pet-Drying Grooming Accessories (TOPLIST)

(TrendHunter.com) For all the bags of poop, scratches and bites, and ludicrous veterinary bills, pets will always be an important part of people’s lives, and the August 2017 pet trends prove that to be the case….

Top 70 Alcohol Trends in August – From Connected Wine Bottles to Non-Alcoholic Beer Ads (TOPLIST)

(TrendHunter.com) August 2017 alcohol trends reveal unique tech infusions and innovations, as well as an emphasis on quality, non-alcoholic beverages.

Those who purchase Barbadillo’s white wine bottles are…

Top 40 Transportation Trends in August – From Solar Paneled Trains to Modernized Urban Taxis (TOPLIST)

(TrendHunter.com) August 2017 transportation trends reveal both a movement to more environmentally friendly methods of travel, combined with the modernization of a traditional methods of traveling in urban areas….

Top 30 Retail Design Trends in August – From Lemonade Stores to Redesigned Fast Food Chains (TOPLIST)

(TrendHunter.com) August 2017 retail design trends reveal a variety of creative new initiatives, as well as the revamping of what were once more traditional design spaces.

The Herschel Supply brand opened a…

Top 35 Brand Activation Trends in August – From Personal Museum Recordings to Pop-Up Dessert Trucks (TOPLIST)

(TrendHunter.com) August 2017 brand activations reveal a variety of creative trends, some of which are related to art and others which are associated with what is still the most popular style of pop-up – those…

Bottomless Electric Aircraft – The AJet-100 Is Cleaner, Greener and Features a Stunning Glass Floor (GALLERY)

(TrendHunter.com) This electric aircraft concept is undoubtedly impressive for a number of reasons, both in terms of being environmentally friendly, and innovative in its experiential offering. Lee Rosario’s…