Aug
10
Aug
10
FiberCreme: Lets Be Friends Again – Cheesecake
Posted in: Uncategorized
For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds.
FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long – with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too.
Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love.
Aug
10
FiberCreme: Lets Be Friends Again – Coffee
Posted in: Uncategorized
For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds.
FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long – with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too.
Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love.
Aug
10
Creativity needs to be less like a wet weekend in Skegness and more like Dunkirk
Posted in: UncategorizedAbbott Mead Vickers BBDO’s joint ECD is less than impressed with the ads he saw at the cinema.
Aug
10
Pick of the week: BT Sport "Being Dele" by Abbott Mead Vickers BBDO
Posted in: UncategorizedYasmin Arrigo is charmed by BT Sport’s fast-paced tale that transports viewers through a series of sporting moments.
Aug
10
Turkey of the week: Huawei "#GirlPowered" by i-D Creative
Posted in: UncategorizedBrittaney Kiefer cringed all the way through Huawei’s film about tech-savvy fashionistas.
Aug
10
Why Speedo has turned to tech to help swimmers perform better
Posted in: UncategorizedLast month, Speedo launched a web app that offers personalised training plans for swimmers of almost any skill level.
Aug
10
Pitch update: BBH out of Investec, Sainsbury's returns to PHD, Mondelez
Posted in: UncategorizedKeep up to date with the latest in agency new business with Campaign’s Thursday round-up of pitch lists, reviews and wins.
Aug
10
Now you can search Asos' 85,000 products with a photo
Posted in: UncategorizedAsos has rolled out a function on its mobile app in the UK that will let its customers search its database of products using a photo.
Aug
10
Facebook ramps up video offer with revamped Watch tab
Posted in: UncategorizedFacebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.
Aug
10
Scandinavian fund takes stake in Johnston Press
Posted in: UncategorizedA Norwegian newspaper owner has taken a minority stake in Johnston Press, the publisher of the i and regional newspapers.
Aug
10
Channel 4 promotes Tonge to creative chief
Posted in: UncategorizedChannel 4 has promoted Alice Tonge to head of 4Creative, its in-house creative agency.
Aug
10
Twitter creators join global video relay from Sydney to Vancouver
Posted in: UncategorizedTwitter is hosting a live global video relay to showcase local creators and influencers in a first for the social media platform.
Aug
10
Is Amazon priming itself for a Premier League bid?
Posted in: UncategorizedWill the Premier League’s desire to reach younger audiences via a more creative approach to content distribution see it partner with the cash-rich tech giant, Jim Dowling asks.
Aug
10
CHI promotes Clark and Simmons to joint MDs
Posted in: UncategorizedCHI & Partners has promoted Sarah Clark and Gary Simmons to the newly-created roles of joint managing directors.
Aug
10
Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding
Posted in: UncategorizedMorrisons has implicitly criticised the marketing of its rivals Tesco and Asda with an announcement that it would refrain from using fictional farm names on its products.
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