Buy Ads Based Off President's Tweets? Bloomberg Media Says Why Not


Marketers may soon be able to cash in on the president’s tweets.

Bloomberg Media on Thursday described its latest ad offering, a product called Trigr that taps Bloomberg Terminal data to let marketers display ads in response to financial developments.

It’s meant to streamline the process of getting creative up in tune with events like a shift in the stock market, gas prices or the fortunes of a particular business sector. That’s usually not easy: The process can take “one to five hours,” says Derek Gatts, global head of technology and product at Bloomberg Media.

Continue reading at AdAge.com

Watch the Newest Ads on TV From JC Penney, Rooms to Go's iSofa and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: JC Penney mixes seasonal marketing metaphors with its back-to-school sale featuring “night-to-day doorbusters.” Rooms to Go plugs its customizable iSofa — which is sort of like an iPhone except it’s not a phone and it’s a lot more comfortable to sit on. And Lowe’s serves up a new 15-second cut of one of its ubiquitous “The moment you realize” ads.

Continue reading at AdAge.com

Italy’s Radical Experiment in Alternative Economies

Casa delle Erbe (House of Herbs) is a growing community that challenges the idea that we need a capitalistic socio-economic structure.

The movement was founded in the 90s, in Capracotta, a mountain village in Molise, Central Italy. In a town with no tourism, consistent emigration, and the school on the verge of closing, the inhabitants found themselves in an old and all too common story. Sustenance and growth required capital that the people did not have. Capracotta was turning into a ghost town.

Rather than resign themselves to defeat by an unforgiving future, the locals turned to the past and to the land.

Working together, they began to study the local plants and traditions of foraging, based on the ancient practice of earth honoring. One member of the group contacted a health product manufacturer in Milan, creating a market-demand for their harvest. Casa Delle Erbe functions as a kind of co-operative, which seeks sustainable growth as opposed to unlimited profit, creating a network of suppliers who sell to food chains, restaurants, cosmetic companies, etc. They even make their own wild plant products and sell them locally.

Maria Sonia Baldoni, a central figure in the community, points out “‘There is always more demand than can be supplied”.

From a foundation which connects people and land, an extensive and strong community is born.

Beyond the harvest, people learn to cook with wild foods, homeopathy, art therapy, permaculture, music, and dance. Accessibility and community are of the upmost importance. Each Casa Delle Erbe must remain open. When an owner goes away, another member of the network fills in and any member can arrange an event at any of the houses in the network. Anyone may join. Participation in Casa delle Erbe requires only a desire to learn and a willingness to work.

“To join this type of economy you don’t have to be a landowner. All you need is to recognize what plants to harvest, be connected to the network, and help process the plants. You can harvest in the wild, on roadsides, in gardens, anywhere. For local people who want to participate, we function by barter only. All the publicity in this region is designed by a young person for free because they want to participate and learn in the workshops. Another person does the printing, another person brings wood. No money has changed hands setting up Casa Delle Erbe and we have no sponsors. People come to us and offer the skills they have in order to join and learn. Those who learn become teachers and inspire more people to learn and teach. This is a movement which multiplies from its own energy.”

In parts of Europe where the economy is in decline and young people have no clear future, this represents a dynamic solution. The movement provides work, creativity, a culture of learning, and engages in research about early peoples’ traditions, how they understood the earth, a holistic life – a way of life that does not rely upon money.

“People always say to me: ‘Why don’t you write a book about what you are doing?’ I don’t want to. There are enough books already. We need to live what we learn. We learn when it is a part of our lives, not by reading about it.”

-From Adbusters #131


Source

The Infectious Experience of Freedom

“The experience of freedom is infectious, anyone who takes part in a direct action is likely to be permanently transformed by the experience, and want more.”

-David Graeber

My name is Maxima Guerrero, I was born in Morelos, Mexico, and I am a Ruckus trainer. When I was five, my family and I came to Phoenix, Arizona, where racist and repressive laws prevented me from getting an ID or going to college. Despite all my hard work in high school, after I graduated I saw nothing in front of me.

I first connected with Ruckus in 2013, when they came out for direct action training. Ruckus trains organizers to achieve their goals through the strategic use of creative, nonviolent direct action. From this training I gained not only tactical skills, but a sense that direct action was the best way to stop the deportations of undocumented community members. I feel the greatest sense of community, of humanity, of liberation, when practicing direct action. With Ruckus, for the first time, I realized I didn’t have to settle for fear.

No social justice movement in history has been successful without the use of nonviolent direct action. It is infectious and effective. It is about having a vision, and not letting anyone stop you from implementing that vision. Through direct action we have shown others that illegality is merely a bureaucratic designation – no one is truly illegal.

In Arizona, we’ve been living under conditions of repression for a while, conditions which Trump’s administration seeks to normalize and expand across the nation. Now, more than ever, is the time to build our organizing capacities, sharpen our direct action skills and prepare ourselves for the road ahead. Direct action may be our salvation. Once you try it, I’m sure you’ll agree.

– Maxima Guerrero, from Adbusters #131


Source

The System of Systems: technology and bureaucracy in the asylum seeking process in Europe

Back in May, i went to Athens on a whim. Of course, Greece has the most fabulous food on the old continent, firemen on motorbikes, soldiers wearing pompom shoes, and jaw-dropping architecture. But I also wanted to see The System of Systems, a group show that explored how political powers are using technologies in bureaucratic systems to determine the fate of asylum seekers in Europe.

What better place than Greece to discuss this topic? Not only has the country developed an intimate experience of the EU brutal bureaucracy since the early days of the financial crisis, it is now also attempting to aid the thousands asylum seekers and refugees who have reached its frontiers in the hope of finding a better life in European countries. Unfortunately, like other member states on the EU’s external borders, Greece is receiving insufficient signs of solidarity from the EU.


Image Danae Papazymouri


Danae Papazymouri & Rebecca Glyn-Blanco, And if the asylum seeker does not wish to participate in the interview? Exhibition view of The System of Systems at GRACE in Athens

The System of Systems looks at asylum seeking in Europe under a broader perspective. It is not only an exhibition but also a book and a series of events that aim to raise a better informed debate around the legal framework of asylum seeking in Europe, asking questions such as:

What policies are we voting for as citizens of European countries, and what is our relationship to this issue? How does the asylum system illegalise people? How are technologies used as processes of making and discrediting evidence?

The System of Systems ironically takes its title from an informal term used to describe EUROSUR, a division within border management agency Frontex. This subsection is an ‘information exchange framework’ and ‘surveillance system’ that operates on behalf of the EU. The process of seeking asylum is thus a ‘system’ composed of many ‘systems’. The rather clinical description suggests a number of rules and control apparatus but it also hides a series of complex and often harsh control mechanisms.

The System of Systems exhibition dissected the strategies used by the EU to ‘process’ and restrict the movements of people who don’t have the ‘adequate’ documents. It also examined the stratagems deployed by migrants to counter EU bureaucracy and enter “Fortress Europe.”

The show in Athens closed a few weeks ago. Other events are planned but in the meantime, i’d really recommend that you check out the publication of the project. Just like the exhibition, the book goes beyond the facts and stats you can read in the press and offers a more compassionate perspective on the asylum seeking process.

Here’s a quick tour of some of the works exhibited in Athens:


Lawrence Abu Hamdan, Conflicted Phonemes, 2012


Lawrence Abu Hamdan, Conflicted Phonemes, 2012


Lawrence Abu Hamdan, Conflicted Phonemes, 2012. Exhibition view of The System of Systems at GRACE in Athens

Since 2001, immigration authorities in Australia, New Zealand, as well as several European countries have been using forensic speech analysis to determine the validity of asylum claims made by thousands of people without identity documents.

While applicants are interviewed, their language, dialect or accent are scrutinized by language experts who then assess whether or not the way the applicant speaks matches the one used in the region they claim to come from.

Forensic speech analysis is far from being fail-proof, however. This can have disastrous consequences for the fate of asylum seekers whose application has been unjustly rejected.

In 2012, artist Lawrence Abu Hamdan worked with linguists, artists, researchers, activists and twelve asylum seekers whose applications had been rejected following a language assessment. Together they discussed how to raise awareness around the limits of forensic language and worked with graphic designer Janna Ullrich to create a series of maps that expose the realities of this technology. The maps demonstrate that a spoken language is not a static entity but an hybrid, living organism that quietly evolves with changing social conditions, with age or under the influence of crisis and displacements.

The maps have been exhibited in galleries and refugee organizations, but they have also been presented to a judge working within the Dutch immigration authority. The research was also submitted at a deportation hearing before the UK Asylum tribunal.


Eugenio Grosso, Papers, 2015


Eugenio Grosso, Papers, 2015


Eugenio Grosso, Papers, 2015. Exhibition view of The System of Systems at GRACE in Athens

Your documents don’t determine who you are—but they certainly have a lot to say about where you can go.

Eugenio Grosso photographed the papers left behind by those making their way through Europe in the hope of a better life. The photos were taken shortly before the controversial EU-Turkey deal which now allows Greece to return to Turkey “all new irregular migrants”.

Before the agreement, refugees allowed to enter Macedonia from Greece had to pass by a track that leads to the small town of Gevgelija. The path, a limbo between Greek bureaucracy and Macedonian bureaucracy, was where migrants tore apart and discarded the documents temporarily issued by Greece. Knowing their nationality could determine whether they would be allowed to continue their journey freely or be sent back or incarcerated, these men and women chose to leave part of who they were behind them. Each time they entered a new country, their identities had to be confirmed again and again.


Ayesha Hameed, A Rough History (of the destruction of fingerprints), 2015–2016. Exhibition view of The System of Systems at GRACE in Athens

A Rough History reveals other sacrifices that migrants are ready to make in order to be able to enter the EU. Ayesha Hameed‘s film essay and performance explores how some of them are cutting or burning their fingerprints to avoid being identified by the EU’s fingerprint database, Eurodac.


Nana Varveropoulou, No Man’s Land. Each room in the category B prison holds two men


Nana Varveropoulou, No Man’s Land


Nana Varveropoulou, No Man’s Land


Nana Varveropoulou, No Man’s Land. Exhibition view of The System of Systems at GRACE in Athens

The Colnbrook Immigration Removal Centre was built as a prison. Yet none of the 380 detainees held there is serving a prison sentence. Most don’t even know when they will be released. Like other thousands of people locked in similar centers, they can be detained for months, even years. UK doesn’t accept them and the country they come from doesn’t recognize them. They can’t leave nor go, they live in a state of limbo.

During 2 years, Nana Varveropoulou worked with asylum seekers detained in Colnbrook IRC. She invited them to participate to photography workshops, gave them cameras and soon they started recording their life in the centre. In parallel, she produced her own photographs. Together, the detainees and the artist created ‘outsider’s’ and ‘insider’s’ perspectives of indefinite immigration detention.


Melanie Friend, Border Country. View of moat from Dover Immigration Removal Centre, August 2005


Melanie Friend, Border Country. The Visitors’ Room, Tinsley House Immigration Removal Centre (near Gatwick), April 2004. (The single chairs on the left are for detainees; visitors sit opposite)


Melanie Friend, Border Country. Exhibition view of The System of Systems at GRACE in Athens

Photographer Melanie Friend spent four years documenting what the UK calls the ‘Immigration Removal Centres’ (IRC.)

She interviewed detainees, portrayed some of them and photographed the interiors and exteriors of eight centers. At least the parts she was allowed to photograph.

The recordings of the interviews are particularly moving. We hear the voices of people who have no home nor belonging, are separated from their family and find themselves in a system they don’t fully comprehend. Some of them have been detained for months, waiting for deportation or asylum. Through they stories you get a sense of who they are, what they tried to escape, what they dream of and the psychological and emotional impact that life in this type of prison-like institutions has on them.

The photos only confirm the sense of confinement and alienation they have to face day after day for indeterminate periods of time: the high fences, the barbed wires, bright lights, security cameras, bleak rooms, lack of privacy, bars on the window, etc. Together, recordings and photos challenge the dominant representations of asylum seekers and migrants as ‘others’.

James Bridle, Seamless Transitions


James Bridle, Seamless TransitionsExhibition view of The System of Systems at GRACE in Athens


James Bridle, Seamless Transitions. The interior of Inflite Jet Centre. Photograph: Picture Plane/The interior of Inflite Jet Centre


James Bridle discussing Seamless Transitions at the opening of The System of Systems

It is illegal to photograph the detention centres, closed courts, lounges and private jets Britain uses to deport people. But James Bridle found a way around the restrictions. His work Seamless Transitions focuses on 3 key elements of the UK immigration system: a courtroom, a detention centre and an airport.

Field House in the City of London is the home of the Special Immigration Appeals Commission (SIAC), Harmondsworth IRC is a detention center near Heathrow Airport Heathrow and the Inflite Jet Centre is a luxury terminal at Stansted airport where businessmen check in for their private jets by day and deportation flights depart at night.

Since he had limited to no access to these spaces, Bridle had to acquire planning documents and satellite photos, interview academics and activists, and read accounts from eyewitnesses. He then worked with digital imaging studio Picture Plane to recreate the places as 3D computer models.

The film walks us through sanitized and empty environments. The work helps us visualize a reality that remains hidden. And while the images can’t convey the smell, the stress and despair these walls witness on a daily basis, they speak volumes of the lack of humanity and compassion of our immigration systems.

It’s about the unaccountability and ungraspability of vast, complex systems: of nation-wide architectures, accumulations of laws and legal processes, infrastructures of intent and prejudice, and structural inequalities of experience and understanding. Through journalistic investigation, academic research, artistic impression, and, I believe, the confluence of these approaches with new technologies, there is an opportunity to see, describe, and communicate the world in ways which have not been possible before, Bridle writes

More images from the show:


Design Unlikely Futures. Exhibition view The System of Systems at GRACE in Athens


Thomas Keenan & Sohrab Mohebbi, EUROSUR. Exhibition view of The System of Systems at GRACE in Athens


Thomas Keenan & Sohrab Mohebbi, It’s obvious from the map. Exhibition view of The System of Systems at GRACE in Athens


Lawrence Abu Hamdan, Conflicted Phonemes, 2012. Exhibition view of The System of Systems at GRACE in Athens

The System of Systems is a series of exhibitions, events and a publication curated by Rebecca Glyn-Blanco, Maria McLintock and Danae Papazymouri.

Source

DeepMind, Master of Go, Struggles to Crack Its Next Milestone: 'Starcraft II'


.teads-inread {

display:none;

}

Continue reading at AdAge.com

Bud Light is the Antidote to 'Overwhelming' Craft Beer Selection, Says Bud Light


Bud Light, which has struggled amid the craft beer revolution, has a new message for drinkers: Simple beer is good, too. In new ads the nation’s largest brew touts its “four essential ingredients” — water, rice, barley and hops — while poking fun at more complex brews with depictions of absurd concoctions like a beer garnished with a lobster claw.

The two spots, by Wieden & Kennedy, mark a new marketing phase in which Bud Light will put a concerted effort on promoting its liquid credentials, while promoting itself as “America’s favorite light lager.”

In doing so, Bud Light follows other traditional beer brands, such as Miller Lite and Heineken, that have sought to restore respect to mainstream lagers with product-focused marketing amid the rise of more complex craft ales.

Continue reading at AdAge.com

Blue Apron Cuts Marketing Budget and Customer Count Drops


In its first earnings report as a public company, Blue Apron Holdings delivered what investors wanted: a significant decrease in spending on marketing. That move came at a price, however. While revenue beat estimates, the meal-kit delivery company lost customers, sending shares tumbling.

Blue Apron, which sells boxes packed with fresh ingredients and recipe cards to make dinner at home, needs to spend heavily on marketing to educate consumers on the concept and distinguish itself from the dozens of other offerings like Hello Fresh.

Amazon, which is buying Whole Foods Market, also delivers fresh food and is potentially entering the meal-kit market as well. Analysts had voiced concern about how much Blue Apron was spending to cover the airwaves and New York subways with advertising and whether its business model was sustainable.

Continue reading at AdAge.com

Save the Banner, Ditch the Click


While there are some standout exceptions, the banner ad has seen better days. Although it was once a bona fide breakthrough in marketing, issues like banner blindness, ad blocking and poor performance have brought ROI into question. Add the fact that, according to an Adobe study, 33% of consumers find display ads completely intolerable, and it does seem like it’s time for the industry to move on.

For better or for worse, however, the banner is an integral part of the ad ecosystem. And while legacy alone isn’t a good enough reason to keep it around, its relative simplicity makes it worth taking a closer look at what digital’s first format could — and should — be doing. After all, what if the banner isn’t broken at all, but misunderstood?

Hanging up on the call-to-action

Continue reading at AdAge.com

New 'Fire and Fury'-Brand Nuclear War Faces More Resistance in the Marketplace


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, Aug. 10:

First, a couple notes: We lived to see another day! And sorry, but yes, this is real life. Anyway, let’s get started …

1. Time magazine’s just-released latest cover story makes me think that the countdown clock for Gen. John Kelly’s eventual ouster from the Trump administration has officially begun:

Continue reading at AdAge.com

Without Disney, Netflix Needs to Produce More Movies of Its Own


Walt Disney’s break with Netflix increases pressure on the streaming service to produce more of its own programs and shore up its movie catalog as other media companies withhold their most valuable TV shows and films.

Disney is the largest supplier yet to withdraw programming from Netflix, which has morphed from friend of Hollywood to rival in the past few years. Scripps Networks Interactive opted not to renew deals giving its shows to Netflix, while executives at 21st Century Fox and Time Warner have said they’ll reduce sales to the streaming service.

“Monolithic, global exclusive deals with Netflix are troublesome,” Fox Co-Chairman Lachlan Murdoch said Wednesday on a call with analysts. “And we think that there’s a broader marketplace for us to license into.”

Continue reading at AdAge.com

Macy's Pins Hopes on New Marketing


It all comes down to the marketing for Macy’s.

The beleaguered department store showed a glimmer of hope Thursday when it reported better-than-expected second-quarter earnings. But the chain still expects a sales decline for the year as a whole. Executives called out the brand’s new marketing strategy, rolling out next month, as an expected bright spot.

“We’re excited about the new launch of our marketing strategy in September and the new loyalty program in October,” said Jeff Gennette, who took over as CEO and president earlier this year, on a conference call to discuss the results. The company wanted to “reengineer its entire marketing machine,” he said, adding that both the new strategy and the program “will help our sales trend as we move through the back half of the year.”

Continue reading at AdAge.com

KBS Exec Exodus Continues as President Heads for Heat


KBS President Katie Klumper is heading to Deloitte’s Heat to lead the New York operation, the latest in a string of high-level departures at the MDC shop in the last few months.

Klumper’s departure closely follows the exit of Global Strategy Officer Jonah Bloom and Global Chief Technology Officer Matt Powell, the latter of which will officially step down at the year’s end. Klumper, who has been with the shop for seven years and started as an account director, says her decision to leave was not affected by these recent exits.

“I knew it was my time,” she says. “I wanted to do something different and when I started looking at other agencies and how they operate and it’s all the same, but the role of the CMO and the advertising world is changing.”

Continue reading at AdAge.com

Contoured Beverage Ice Packs – The 'YACKET ICE' Packs Keep Drinks Cooler for Extended Periods (GALLERY)

(TrendHunter.com) The basic design of ice packs is to be placed in a cooler in order to provide passive cooling when heading outdoors, but the ‘YACKET ICE’ Packs take a different approach by being…

Floating Thunder Cloud Lamps – The Floating Lamp Magnetically Hovers from Its Base (GALLERY)

(TrendHunter.com) The Floating Lamp stands as an example of functional home decor that sparks the imagination without serving as a gimmicky or novelty product.

Brooklyn-based designer Richard Clarkson has been…

Banana Snack Rolls – The Beginnings' Banana Rolls are a Decadent Fruit, Nut and Chocolate Snack

(TrendHunter.com) ‘Banana Rolls’ are a raw, vegan and all-natural snack from The Beginnings that offers a taste of nuts, fruit and chocolate.

The snack boasts an ingredient list of 50% bananas, as well…

Office Space Seclusion Pods – The 'Loop' Privacy Pod Offers a Quiet Space to Take Calls or Zone Out (GALLERY)

(TrendHunter.com) Many offices now have an open concept design that is great for collaboration but makes it difficult to work without distractions, so the ‘Loop’ privacy pod is designed to offer a quiet…

adidas Originals | Original is never finished 3 (2017) 1:30 (USA)

adidas Originals | Original is never finished 3 (2017) 1:30 (USA)
Frank Sinatra’s “My Way” (coincidentally the same song President Trump used in his inauguration) is the soundtrack for adidas Originals most conceptual ad yet, part three in the series called “Original is never finished.” Starring, James Harden, 21 Savage, Young Thug, Playboi Carti and Kendall Jenner. This is a remix of their other two chapters such as this one which is a cool idea. if you’ve seen the other two you’ll get a kick out of it. If you haven’t you might not be able to connect the dots as easily but you’ll still get the message with some nods to iconic fine art work including Botticelli and Da Vinci’s Virtruvian man: Originality, like art, is constantly involving and constantly being inspired by other things.

Despite the high budget Luc Besson film-meets-modern art museum vibe it’s still an adidas Originals spot. Even if it’s Kendall in an incubator. or go-karting around a half-buried Statue of Liberty (if that’s an environmental disaster nod, wouldn’t she be in the water?) or riding tiny cars in a parking lot, all the camera glitches and tricks and exotic locales can’t hide the fact it’s adidas-sponsored celebrities doing “cool shit,” which has been their MO for as long as
I can remember. But wow, what a budget this must have had.

Adidas has been on a huge uptick lately, with sales that grew 31% in the first quarter of the year. Obviously this has as much to do with their celeb endorsers and influencers getting the word out, if not their products, too, which including getting them to market faster. adidas also says its listening to the consumer and what they actually want, too. But while adidas has always been an aspirational brand, especially with their Originals line, they’ve always been an inclusive brand. The mantra was always “Nike is Me, adidas is We.” Lately, this has changed at least I think so. Consider Your Future is not Mine. or I am not a superstar. And now this campaign, “My Way.”

I guess adidas realized its customers (millennials, who else) resonate with a more me-focused message. Fair enough, if that’s what moves product. It’s just interesting to note that way back in the Sid Lee days of 2008, their House Party spot had everyone gathered in a room together, whereas cinematically there are a lot of scenes in this spot featuring adi-superstars on their own. Interesting evolution indeed.
I just wish we would stop trying to making Kendall Jenner a thing. The Pepsi ad should have been enough.

Commercials: 
Country: 

Diadora "Live your passion" (2017) 1:00 (USA)

Diadora showcases it’s new collection of shoes and apparel featuring Tommy Genesis and her hit “Execute.” Great line, “I’d rather be a snake than a ladder.” The concept also features a social fashion influencer Markel Williams, DJ/artist Naleye Junior, L.A. based eclectic guitarist Lucas Bin; and L.A. skater Leandre Sanders. In other words, it’s ripped from adidas Originals ten years ago. And why is it anthem films about living your passion always involving sitting around on fire escapes or hanging out in or around swimming pools? Disappointing they didn’t have a shot of the cool kids hanging out on a sofa they’ve shoved outside. I thought that was mandatory in these kinds of spots.
Commercials: 
Country: 

A Missing Tycoon’s Links to China’s Troubled Dalian Wanda

Associates of Xiao Jianhua, who disappeared from Hong Kong’s Four Seasons Hotel in January, helped Dalian Wanda with a share sale and privatization.