Ahead of his team, Brighton, playing its first Premier League game tomorrow, AAR’s Martin Jones reflects on the similarities between agency life and football.
In a move that underscores its commitment to cost efficiency, the new Group M agency formed by MEC and Maxus will remove existing regional management structures.
Snapchat owner Snap has reported lower-than-expected revenue and a slower growth in daily average users.
Snap’s second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.
Bakers and animators laboured side by side for the new Great British Bake Off trailer, which includes 335 baked characters made with 500 eggs, 28kg of sugar and 50kg of flour.
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Category: Beyond Madison Avenue
Summary: Forget your iPhone. A new spot from Canon and Grey New York shows how you can capture the everyday moments with your Cannon camera. In a spot called “Shoot for Greatness,” the brand shows that “Being at the right place at the right time means nothing without the right camera” in an effort to promote their Canon EOS Rebel T7i DSLR.
Coupled with Chief White Lightning’s song “City Alive,” the spot shows the camera lens cap setting a domino-like effect that runs through water pipes, buckets, umbrellas…
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, Aug. 9:
Time may be running out (see Nos. 1, 2, 3, 5 and 7, below), so let’s just get started …
1. Trump’s latest catchphrase — “fire and fury” — predictably appears on the front pages of the New York Post (though a story about thieving “club vixens” gets bigger play) and the Daily News:
Marketers may soon be able to cash in on the president’s tweets.
Bloomberg Media on Thursday described its latest ad offering, a product called Trigr that taps Bloomberg Terminal data to let marketers display ads in response to financial developments.
It’s meant to streamline the process of getting creative up in tune with events like a shift in the stock market, gas prices or the fortunes of a particular business sector. That’s usually not easy: The process can take “one to five hours,” says Derek Gatts, global head of technology and product at Bloomberg Media.
Verizon is struggling to complete deals for the planned debut of a new online TV service, according to people with knowledge of the matter who said the company isn’t close to agreements for many of most-watched networks.
A plan to start selling packages with dozens of channels has slipped to fall from summer and could be put off further, said the people, who asked not to be identified discussing the private business negotiations. Executive turnover in Verizon’s video team and internal discussions over the specifics of the service are behind the delay, the people said.
Verizon has spent months trying to obtain rights to networks for a live online service to compete with offerings from DirecTV, Hulu and YouTube that include CBS and ESPN. The product would be separate from Fios, a fiber-based TV package available parts of the U.S. The New York-based carrier had planned to introduce the service by late September, Bloomberg News reported in March, but meeting that deadline would require a flurry of deals.
Credit: Illustration by Ad Age
Facebook’s new video hub, Watch, announced on Wednesday, seems to be taking the safe road. Its offerings, from partners including The Atlantic, Hearst, Mashable, ATTN, National Geographic, Cond Nast and NASA, are free of partisan politics and hard-hitting newsat least, for now.
The sharpest programming might be a show about cheese, produced by The Insider, which takes Insider staff around the world to sample, well, cheese.
Snapchat CEO Evan Spiegel wasn’t in a dancing hot dog mood on Thursday.
Spiegel came off as slightly frustrated with Wall Street analysts during Snapchat’s earnings call — it’s second as a publicly traded company — after announcing disappointing results. Snapchat’s ad revenue was lower than forecast, as was user growth.
The 27-year-old CEO and his top lieutenant COO Imran Khan explained to Wall Street that there were challenges, but that the company was progressing and innovating in core areas like ad technology and new products for users.
With the addition of the Big Ten to its lineup, Fox Sports hopes to become a more formidable force in College Football. So Wieden & Kennedy New York went for drama in its first work for the network since it parted ways with ESPN after 25 years.
A radically different tone than the agency’s humorous “This is Sportscenter” efforts for ESPN, “Don’t Look Ahead” highlights the intense rivalries and deep passions of College Football teams and their fans, telling viewers that “every game is everything.” The focus, it says, should be on each week’s game, not just the College Football Playoff.
This is an ironic message given the broadcast network and Fox Sports 1 have aired few, if any, post-season bowl games in recent years. Out of the 39 bowl games last season, not including the College Football Championship Game, ESPN and ABC aired all but two.
No chief marketing officer understands how to scale a marketing program quite like Denise Broady. After getting her start consulting at small shops, then becoming the global chief operating officer at SAP’s industry cloud organization, she’s returned to another small company called WorkForce, which specializes in making timesheets, as she puts it, “sexy again.”
Its headquarters in Livonia, Michigan, belies the company’s global scope, which includes offices in Australia and the U.K. But when Broady arrived nearly two years ago, WorkForce was in dire need of two things: a strong marketing plan and a cohesive brand identity.
Those are two big action items, and a risky undertaking for a new CMO. Fortunately, it’s also fair to say that few CMOs are better equipped to deal with risk than Broady, whose mother fled Thailand by boat with Broady and her brother when Broady was 6 1/2. Her mother’s bravery made a lasting impression. “In my career, she always would say to me, ‘If you try it and it doesn’t work, it doesn’t change anything’ and that’s really always been in the back of my head,” Broady says.
(TrendHunter.com) Concrete is an unlikely design material when it comes to consumer goods, but the Masonic Watch aims to change this perception to expand concepts of what a timepiece can be crafted from.
Watches are…
(TrendHunter.com) Thi self-powered bridge uses photovoltaic cells to power a revolving ballast chamber and a carbon fiber sail into an upright position so that it can be sailed along the Wulanmulun River in Ordos,…
The BBC America show, which ends its five-season run on Saturday, found success by engaging with and empowering its small but dedicated fan base online.
She roamed the streets of New York, camera in hand, finding opportunity at every corner.
The company did little to ease concerns about its future, posting financial results that missed Wall Street expectations.
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