Top 100 Cosmetic Trends in August – From Color-Correcting Hair Kits to Gel Makeup Applicators (TOPLIST)

(TrendHunter.com) These August 2017 cosmetic trends feature everything from bath bomb-inspired makeup looks, to collagen beauty beverages that help consumers to look and feel youthful from the inside out.

Although…

Top 100 Home Concepts in August – From Smart Stove Monitors to Cooling Pillow Mats (TOPLIST)

(TrendHunter.com) A major theme that runs throughout the top August 2017 home ideas explore the use of unconventional materials to completely change the look and feel of familiar furniture and decor pieces. Examples…

FiberCreme – Let’s Be Friends Again: Cheesecake (2017) 1:31 (Indonesia)

FiberCreme - Let’s Be Friends Again: Cheesecake (2017) 1:31 (Indonesia)
You don’t see it coming until the end of the spot but it’s hilarious and a nice, simple brief to work off of, too in this spot for FiberCreme. Let’s make peace with unhealthy foods and make them healthier. Let’s be friends again–with cheesecake. Quite a fun misdirect in which you think the woman is eating her way through cheesecake to get over an unhealthy relationship, only to discover the voice over is coming from the cheesecake.
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FiberCreme – Let’s Be Friends Again: Coffee (2017) :35 (Indonesia)

FiberCreme - Let’s Be Friends Again: Coffee (2017) :35 (Indonesia)
We were close like brothers. But our friendship ended, so says the voice over. But it is only at the end do you realize the voice over isn’t coming from the coffee-drinking man, but from the coffee itself. Thanks to FiberCreme. Let’s be friends again is hilarious.
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Comedy Director Richard Farmer Joins Big Block

Big Block adds the versatile and hilarious Richard Farmer to its talented bench of directors.

Richard Farmer’s knowledge of comedic storytelling is rivaled only by his knowledge of the industry. The Oklahoma native began his career as an agency producer in Los Angeles after spending time post-college living in London, Seattle and Prague, working on indie films and videos. After a few years, he went on to produce for Mindfield, a production, editorial, and animation company for commercial television and music videos.

Since stepping behind the lens, Farmer has directed a prolific amount of commercials, each injected with his unique, absurdist humor. Whether it’s carnivorous bunnies for Wendy’s, a magically appearing Fancy Bear for Free Credit Score, or creating 90’s R&B songs about iconic memes for LG V20 phones, Farmer knows just how to twist expectations to create a memorable and compelling spot no matter the client.

The recent LG spots perfectly encapsulate Richard’s innovative style and singular perspective. Shot exclusively on the LG V20 phone, Farmer took well-known memes, from “Double Rainbow” to “Damn Daniel” and “remastered” them in high quality, showcasing a mash-up of his skills across the realms of narrative, music and VFX. It’s this adaptive and comprehensive talent that has made him a regular at Cannes, The London Film Festival, the Malibu International Film Festival and the MTV Video Music Awards. And Farmer has already hit the ground running at Big Block, having just booked a job for Simon Malls.

Executive Producer Geno Imbriale is ecstatic over Farmer’s addition to Big Block, saying, “You can see his strength and passion for off-the-wall comedy in every spot he directs. His photography and music background — shooting bands and lifestyle—has only amplified his perfectly spot-on comedic timing. And because of his experience as a producer, Richard can talk the talk and interface seamlessly with clients to create the best possible vision.”

Adland: 

SABO places "Think Different" parody campaign outside Google HQ

On Friday afternoon, in Venice California street artist SABO, whom we interviewed here “Search and Destroy: The street art of SABO”, left a scathing comment on Google’s current media fame. Using the main line from Apples “think different” campaign, SABO notes that at Google yuo’d get fired for it. Here’s to the crazy ones. You can find SABO’s workd for sale at Unsavoragents.com

The images quickly spread over Twitter as everyone is equipped with a smartphone these days, and many people stopped to take a snap.

There were also banners hanging from the street lights, which may take quite some time to be taken down. THe entire intersection around Google has posters at bus stops, on benches and these flying overhead by the street lights.

This bench billboard really hammers the message home: Goolag – search for diversity of thought somewhere else.

Adland: 

Sussex Police ask Tesco to tone it down with their "feminine hygiene" shelving signs

Retailers and brands have learned by now that social media brings people complaning about their ads, the lack of NASA shirts in the girls’ clothes department and countless other things as consumers police ideas they don’t like and complain about airlines 24/7.

We’ve now graduated to actual police, policing terms used in display areas of Tesco supermarkets. Meet Sargeant Peter Allen, the Sussex Hate Crime Sgt & Trans Equality Advocate. He found an offensive sign at Tesco – offensive to transgender people, he claims – and he’s made sure that Tesco knows it.

.@tesco #FAIL Need to update. Especially with products 4 men on shelf. ‘Personal Hygiene’ perhaps pic.twitter.com/GNgnN2aiAi— Peter Allan (@SgtPeterAllan) August 5, 2016

Now, since brands know that the only way to diffuse anything on social media is to say they’ll “take a look at it”, which is the opposite approach than the one taken by Protein World, Tesco said exactly that to police officer Peter. A nice “thanks for the feedback” tweet-reply.

Hi Peter, sorry about this. Could you let me know which store this is at to fed back please. Thanks – Ieuan— Tesco (@Tesco) August 5, 2016

Most other people in the same thread aren’t as happy with this. Most of the ire is directed at the Sussex Police though, and not Tesco or their sign.

How many Tampons do you get through per month, on average, Peter?— Stephen Kenyon-Owen (@oozelumbird) August 10, 2017

Is this some type of joke? Acid attacks, knife crime up, child grooming gangs and the police are interested in this? Get real please!— Glovered (@Yeovil070707) August 10, 2017

There’s nothing to stop men buying tampons. The fact they don’t have a fanny to shove them up ain’t Tesco’s fault.— Lord Cornelius (@LordCornelius) August 10, 2017

Please tell me this a parody account?— Zen² (@MemeticsMatter) August 10, 2017

Last time I checked, tampons were used for feminine hygiene, not male. Haven’t you got anything better to do with taxpayers money?— Alan Ahern (@alanahern54) August 10, 2017

have you seriously got nothing better to do? How much is this costing us?— ??? ?????? (@sueveneer) August 12, 2017

BREAKING: man offended by tampons!— Diana Death (@TheeDianaDeath) August 10, 2017

Why do feminine hygiene products need to be gender neutral when ONLY WOMEN HAVE NEED OF THEM???Tesco, please ignore this idiocy …— Jon P Farmer (@jpfotouk) August 10, 2017

This may have been a bigger PR blunder for the Sussex Police than for Tesco.

pic.twitter.com/M20WAXSwfO— mnrrnt (@Mnrrnt) August 10, 2017

Adland: 

Silicon Valley Now Has Its Own Populist Pundit

Steve Hilton, a tech entrepreneur who was an adviser to former Prime Minister David Cameron of Britain, is Fox News’s first host in the liberal region.

Luxurious Smart Wallet Packaging – This Elegant Box Introduces Upscale Packaging for Smart Products (GALLERY)

(TrendHunter.com) Backbone Branding created the design of this upscale packaging for Volterman’s newest smart products—a complete line of smart wallets.

With smart wallets that offer a built-in power bank,…

Luxurious E-Bike Lines – Riese & Müller Has Released Its 2018 Line of E-Bikes (GALLERY)

(TrendHunter.com) In time for the new model year, Riese & Müller has released its newest line of luxury e-bikes, and the eco-friendly rides for 2018 focus on integration, range, and pure riding enjoyment. The…

Themed Adult-Only Hotels – 'Grand Portals Nous' Features Five Uniquely Themed Rooms (GALLERY)

(TrendHunter.com) ‘Grand Portals Nous’ is an adult-only hotel which features five themed rooms.

Led by acclaimed Dutch designer Marcel Wanders, this five-star hotel is situated on the Balearic Islands…

Nike: Mo Farah – Smile

As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career…and unbeatable smile.

Nike: Mo Farah – Smile

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American Express: The Voice Surprise

WE uploaded a video to promote a Guns ‘N Roses concert. While we knew most people wouldn’t watch it with the sound on, for those who did, American Express had a surprise in store.

American Express: The voice surprise

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Johnson City Convention & Visitors Bureau: Southern Dozen

Print may be ‘dead’, but a creative use of media is always welcome. This is especially the case when the target demo likes the feel of paper
in their hands almost as much as they do the handlebars of their bike.

Timberland: Made to Flex Killington Collection

Timberland: Made to Flex Killington Collection

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Pearson: SIA

Sia

Pearson created Sia, an aid that will give teachers the extra help they need to maintain a high quality of education while providing students with a personal helper that will preserve the ever important personal communication between students and educators.

Sia

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PartnersGlobal: Bad [W]rap

In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap?

Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement.

We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives.

Bad[w]rap

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Kaiser Permanente: Kollate

Kollate brings down the cost of health insurance by promoting a healthier and active lifestyle. Using wearables that monitor heart rate, steps, distances, quality of sleep, etc., we use this untapped data to bring custom insurance costs to users based on their health activities. By partnering with the health provider Kaiser, we can track and monitor physical activities through the “Kollate by Kaiser” app to bring down the cost of monthly insurance premiums.

Kollate By Kaiser Permanente

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Durex: Vibrating Ring

Dorex Case Eng 30s

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Republic Of Turkey Ministry Of Culture and Tourism: Home of Poetry

Turkey.Home, Home of Poetry, A?ustos 2017

Video of Turkey.Home, Home of Poetry, A?ustos 2017