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-1800 Tequila shares some “Refined Lessons” in the latest addition to the “Just Refined Enough” rebranding campaign CP+B L.A. launched in March (video above).

-UM won global media planning and buying duties for Spotify, following a review.

-VML promoted God-is Rivera to the new position of director of inclusion and cultural resonance.

-Production company Rocket Film promoted Susanne Kelly to executive producer in New York.

-Droga5 is launching a D5in10 Academy program to recruit “talented, creative people…who haven’t attended a post-grad advertising school or worked as creatives in advertising.”

-Digital agency The1stMovement hired Jeffrey Dumo as vice president of partnerships and strategy.

Channel 4 has promoted Alice Tonge to head of 4Creative, its in-house creative agency. Tonge, named one of AgeAge’s Creatives You Need to Know earlier this year, previously was head of creative and design at 4Creative, in which role she oversaw the main channel rebrand in 2015 and the Rio Paralympics 2016 campaign We’re the Superhumans, which won two black D&AD pencils and a film Grand Prix at this year’s Cannes Lions. She will replace Chris Bovill and John Allison, who announced earlier this year that they were stepping down as joint heads of 4Creative to join Warner Music’s creative content and production studio The Firepit.

Huge Oakland has appointed Mike Chamberlin to the role of managing director, while Nicholas Kim and David Lowrie-Reed join as GVP of strategy and VP of client services, respectively. Chamberlin joins the agency from Razorfish, where he was managing director of the San Francisco office. Prior to Razorfish, he was VP, director of strategy and innovation at EVB, before working at BBDO and Cutwater. Kim joins Huge Oakland from Prophet, a brand strategy and growth consultancy, where he was an associate partner. Lowrie-Reed, whose role will be to manage the Google business on the West Coast, was most recently SVP over Toyota Brands for George P. Johnson and group account director at Saatchi L.A. running the Enterprise group.

Continue reading at AdAge.com

Tech marketers made their usual forceful showing in video advertising over the week through Sunday, with LG piling on another 19 million views for its campaign promoting a TV, Samsung running up the score on a safety campaign and Samsung (again) promoting its J7. And that’s just the top three spots: Amazon and Apple appear further down.

As always, the chart includes both paid views, otherwise known as ads, and “organic” views of the sort consumers would ordinarily consider “viral.”

Continue reading at AdAge.com

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, Aug. 15:

There’s a lot (really, too much) to cover, so let’s just get started …

1. “Pressure is mounting on President Trump to dump his controversial chief strategist Stephen Bannon after this weekend’s racial violence in Charlottesville, Va., provoked widespread anger at the nationalist wing of Trump’s White House,” The Hill’s Jonathan Easley and Jordan Fabian report this morning. Democrats, and some Republican critics of Trump, are demanding he cut ties with Bannon, the former Breitbart News chairman who once described his site as the ‘platform for the alt-right.’ … “If he doesn’t want this to consume his presidency, he needs to purge anyone involved with the alt-right,” said Rick Tyler, the former presidential campaign spokesperson for Sen. Ted Cruz (R-Texas).”

Continue reading at AdAge.com

The cutthroat restaurant industry is getting increasingly aggressive about technology, enlisting Facebook and Amazon in their race to make it easier for customers to order and pay for their food.

Last month, TGI Fridays began letting customers foot the bill using their Amazon accounts. And pizza chains are locked in an escalating battle to adopt new ordering methods — a contest that involves chat bots, voice-activated devices and social networks.

Papa John’s International went so far as to declare itself an “e-commerce company” this month after delivering surprisingly strong results.

Continue reading at AdAge.com

Color of Change, a nonprofit racial-justice group that previously targeted Uber and Walt Disney, is coming after PepsiCo CEO Indra Nooyi.

The organization is pressuring Nooyi to step down from President Trump’s business-advisory council after he was slow to condemn white-supremacist violence last weekend in Virginia. Campbell Soup CEO Denise Morrison, another Trump adviser, will be a target of the campaign as well, said Rashad Robinson, executive director of the group, which claims 1 million online members.

“We let Pepsi know about 24 hours ago that we would be moving forward on them,” Robinson said in an interview on Tuesday. “They are a public-facing company that talks openly about diversity. Their role on this business council is that of an enabler, and they are an enabler to Donald Trump — not just the policies but the practices that are putting folks in harm’s way.”

Continue reading at AdAge.com

Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.

Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified discussing private information. The company said Tuesday it hired LionTree Advisors months ago to seek more capital and isn’t in conversations about a sale.

Pete Cashmore, who founded the media company at age 19 in Aberdeen, Scotland, held talks to sell Mashable to CNN about five years ago. The publisher offers European companies a foothold in new, online media popular with younger audiences. U.S. companies are already well entrenched in this area. Time Warner, parent of CNN, is one of Mashable’s major investors and led a $15 million funding in March 2016. Walt Disney holds a stake in Vice Media and Comcast has backed BuzzFeed, Snap and Vox Media.

Continue reading at AdAge.com