Hasta La Creative!

Publicis Groupe has appointed TBWA’s international president Emmanuel André to the newly-created role of chief talent officer.

Channel 4 has denied reports that ad breaks for The Great British Bake Off will be a record length, as one of the show’s presenters advised viewers to record the show and fast-forward through the ads.

Outdoor apparel brand The North Face held simultaneous free climbing sessions over the weekend (19 August).

Hearst Magazines, the owner of Cosmopolitan and Good Housekeeping, is partnering with Dyson for a new fashion and beauty event at London’s Westfield shopping centres.

A Princesa das Bolinhas terá o seu castelo

> LEIA MAIS: Yayoi Kusama irá inaugurar o próprio museu em Tóquio

E a empresa rebate no Twitter: “A lua me traiu”

> LEIA MAIS: Eclipse “rouba” 10% dos espectadores da Netflix

Além de “Jerry Before Seinfeld” e outro stand up, comediante vai trabalhar como curador da programação de comédia da plataforma

> LEIA MAIS: Especial de Jerry Seinfeld na Netflix ganha teasers e data de estreia

If you’re suffering from silly-sounding, made-up ailments related to fantasy sports, the DraftKings doctor will see you now. That’s Dr. Aftkings (see what they did there!?), who stars in a series of ads from Deutsch that began rolling out last week. In the spot below, the doofy doc dispenses a daffy diagnosis to a distraught…

Jerry Della Femina’s reputation as a funnyman and a wiseguy have made it difficult for the ad industry to take him seriously. “I think about that all the time,” Jerry admits to me in a video interview prior to his induction into the Advertising Hall of Fame.

“I’m working on my speech and I’m working very hard not to say just three words — ‘It’s about time,'” he says with a laugh. “Actually, most people thought I was in the Advertising Hall of Fame. … Yes, I want to be known as somebody.”

Jerry points to the fact that he’s been connected to many marketing and client successes, such as Isuzu, Meow Mix, Air Wick, Beck’s beer and Blue Nun wine as a reason for the assumption. “You don’t get these accounts and you don’t move these accounts where they went and where they are by being just a funny guy. There had to be some thinking behind it. And I had wonderful people. I had the best staff anyone has ever had.”

Continue reading at AdAge.com

When Brian Wieser strolls the Palais during the Cannes Lions International Festival of Creativity, he flies under the radar. “I’m not a celebrity in the industry. I’m definitely B-list,” he says.

While he may go unnoticed at industry events, his analyses are anything but unheeded. When Pivotal Research analyst Wieser speaks, everyone from small investors to holding company titans like WPP’s Martin Sorrell listen. His recommendations and reports can lift or sink an advertising or media company stock.

Just ask Snap. When the company launched its initial public offering on March 2, trading opened at $24. That very day, Wieser valued the stock at $10, saying it was “significantly overvalued given the likely scale of its long-term opportunity and the risks associated with executing against that opportunity.” Poof went the price: Snap shares as of mid-August traded around $13, down nearly 46% from the opening.

Continue reading at AdAge.com