Hasta La Creative!

Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It’s a move meant to appease media partners that feel they’ve lost the power of their brands when posting articles to social media.

On Tuesday, the social network released new tools for publishers to show their logos next to headlines in the trending and search sections so readers know the source of the information. Brand recognition is no small issue for publishers, who have been lamenting the loss of their brands in social media news feeds, where all headlines and story layouts tend to look the same.

The uniformity of Facebook’s style has absorbed the distinct newsroom styles of classic publications ranging from The New York Times and Washington Post to Vanity Fair and Sports Illustrated.

Continue reading at AdAge.com

Yuppies, bankers, vampire politicians, Republicans, and any number of New York poseurs can sleep a little easier tonight. The Village Voice is ending its print run.

The progressive free weekly has been a dying a medium for years, strangled by Craigslist and put out of its misery by Google, Facebook and, well, internet porn. But this feels like a final blow: Now even the Voice — an icon of New York culture — has been silenced on sidewalks.

The historic alt-weekly pioneer has been a free fixture in New York media since 1955 (though it wasn’t always free), co-founded by Norman Mailer, Ed Rancher and Dan Wolf. It was home to journalists like Jack Newfield, Nat Hentoff, Tom Robbins, Ken Auletta and too many to name.

Continue reading at AdAge.com

(TrendHunter.com) At first glance it’s hard to tell what makes the new Porsche braided carbon fiber wheels cost almost $18,000. These are some of the most expensive, if not the most expensive, optional wheels…

(TrendHunter.com) These examples of celebratory holiday marketing include immersive brand activations, festive television commercials, and engaging social media filters.

Standouts in the brand activation realm…

(TrendHunter.com) These Millennial party culture innovations range from Caribbean cruise ship festivals to airborne DJ sets like tequila-flavored beer brand Desperados’ ‘Bass Drop’ event. The…

(TrendHunter.com) Haven’s Kitchen Sauces enlisted the work of the New York-based designer Alexandra Stikeleather to create a minimalist – but still creative – aesthetic for the packaging of its sauces….

• Read more about Citroën “Wooden 2VC” (2017) 1:30 (France)

The entertainment-industry powerhouse WME/IMG is trying to make a violent sport more presentable.