Hasta La Creative!

Ad Age’s Scanner is your mobile-ready executive summary: must-know media and marketing news summed up in 400 words or less.

As Angela Doland noted in this morning’s Ad Age Wake-Up Call, WPP is cutting its full-year forecast, predicting 0-1% revenue growth. That news has resulted in the market hammering WPP’s share price, overshadowing another striking stat that emerged in the global ad giant’s earnings call. Business Insider’s Shona Ghosh writes this about something WPP chief Sir Martin Sorrell said this morning:

During WPP’s half-year earnings call, he estimated that Amazon had earned $2.5 billion (1.95 billion) from digital advertising. He didn’t give a time frame, but the wider context of his remarks was digital ad spend in 2016.

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It seems like it was just a week ago (probably because it was) that President Trump made headlines by going after the Chinese (once again) — this time in a really specific way. As Variety’s Ted Johnson reported on Aug. 14,

President Donald Trump signed an executive order to give the green light to a potential investigation into unfair Chinese trade practices, including the theft of intellectual property, in a move that may eventually lead to tariffs on some imports. “We will combat the counterfeiting and piracy that destroys American jobs,” Trump said in brief remarks at the White House.

On the surface ot it, this makes sense. Trump, the master marketer, understands IP. (Much of his success in real estate has involved licensing his brand to other developers rather than putting up buildings himself.) And yet, as the Daily News reports,

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Carnival Cruise Line is set to name MDC Partners’ Anomaly its new creative agency of record, following a competitive review, according to people with knowledge of the matter.

The agencies in the final round of the review, which was run by SRI, included Anomaly, Droga5 and R/GA, these people say. Representatives from Anomaly and SRI declined to comment. Havas’ Arnold previously handled the account but did not defend the business.

Not counting the costs of buying ad inventory, the budget on the account comprises some $60 million, according to people familiar with the business.

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Twitter gave birth to the hashtag, but it has since become part of the broader online vernacular. Hashtags are as essential to advertising as jingles and taglines — they’ve jumped from one screen onto the next in TV ads and even appear in print. The hashtag has #transcended. On Wednesday, the hashtag also celebrated its tenth birthday.

In its decade, the humble hashtag has served to chronical our collective pop-cultural memories. If it’s trending on Twitter, you can bet it’s got a hashtag. What is Charlie Sheen without #tigerblood? Sometimes we still wonder: #hasjustinelandedyet?

Hashtags have proven sticky (and often risky — we’re looking at you McDonald’s) for brands too. Just watch Super Bowl commercials to see how deeply hashtags have penetrated marketing, the great campaigns of the past decade almost always have a hashtag. Here are 10 of the most memorable hashtags in marketing from the past decade.

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Film
Renault

Renault KWID. The SUV of compacts.

Advertising Agency:Neogama, Brazil
Chief Creative Officer:Alexandre Gama
Creative Director:Fabio Mozeli, Marcio Ribas
Copywriter:Marcelo Carvalho, Rafael Zoehler
Art Director:Gabriel Marcondes, Rommel Vaz
Head Of Production:Mariah Bayeux
Agency Producer:Paula Alimonda
Account:Fábio Losso, Rodrigo Moraes 
Planner:Albano Neto 
Media:Luiz Gini
Production Company:PBA Cinema
Director:Jonathan Gurvit
CoDirector:Santiago Dulce
Film Editor:Rami D’Aguiar
Post Production:Framestore
Sound Design:Satelite Audio
Marvel Partnerships:Chris Lisciandro, Greg Gustin

Film
KASIKORNBANK

Led by the hashtag #GoodImpressionsLiveOn, the spot features a heart-warming boy-girl story of separation, and how they eventually reunited as a result of their circumstances, thus driving home the message of how it is the smallest of impressions that truly matter.

Advertising Agency:Grey, Bangkok, Thailand

(TrendHunter.com) ‘Maison&Objet’ 2017 marked the ‘UN_LIMITED EDITIONS’ collection’s debut into the world of upholstered furniture with a humorously stylish series of fast food-inspired…

(TrendHunter.com) The World’s first robotic 3D sign is on display in New York’s Times square, featuring a giant moving billboard that’s displaying a Coca-Cola advertisement. Using programmed…

The network said Mr. Lee, who shares a name with a Confederate general, would cover another football game on Sept. 2 instead of the University of Virginia game.

The rise of chatbots and voice search has completely changed the way consumers shop, writes Ed Bussey, founder and chief executive of Quill .