Livraria Cultura, in association with Rio de Janeiro’s city hall, developed a new concept of wagons, calm and exclusive for you, who wants to board into great stories. Learn more at: www.vagaodacultura.com.br
Campaign to encourage reading. We created a special subway wagon so people could read in it.
Livraria Cultura, in association with Rio de Janeiro’s city hall, developed a new concept of wagons, calm and exclusive for you, who wants to board into great stories. Learn more at: www.vagaodacultura.com.br
Campaign to encourage reading. We created a special subway wagon so people could read in it.
Livraria Cultura, in association with Rio de Janeiro’s city hall, developed a new concept of wagons, calm and exclusive for you, who wants to board into great stories. Learn more at: www.vagaodacultura.com.br
Campaign to encourage reading. We created a special subway wagon so people could read in it.
Mark Finney is leaving ISBA as director of media after 17 months and Steve Chester will replace him as the trade body for advertisers seeks to beef up its digital expertise.
Chicago-based No Limit Agency hired industry veteran Bryan Van Dyke as president.
Van Dyke joins the agency after two years as an independent consultant, following nearly two years as chief operating officer for AutonomyWorks. Prior to that he spent eleven and a half years with Razorfish where he led client engagement for a decade and served as managing director before his departure in June of 2013.
Founded as a social media agency in 2008, No Limit Agency has grown to 30 employees and “now offers public relations, social media, creative design and development, franchise consulting and content marketing through its proprietary technology platform with two trade publications.”
Last year the agency brought in $5.1 million in revenue and it recently picked up an Effie Award for its work on the “Wiener Wars” campaign for Checkers & Rally’s. Its client roster also includes Dairy Queen, Ruby Tuesday, Sport Clips, Pita Pit, Smoothie King, Papa Murphy’s, and Sylvan Learning.
“Bryan joining No Limit Agency is a major moment in the lifecycle of our agency,” No Limit Agency founder and CEO Nick Powills said in a statement. “This is a big step forward for us to be more competitive with household names in the agency world. Bryan’s background and experience will help to advance our digital business. I look forward achieving our next level of success with his guidance.”
“What attracted me to No Limit Agency is that we have a clear positioning in the marketplace,” Van Dyke added. “From both a services and a technology standpoint, there are multiple avenues where we can grow the business to help our clients succeed in theirs. I plan on spending the first few months working alongside our leadership team and our clients to evolve our offerings to provide even more value to our clients.”
-JWT Melbourne shows off “The New Easy Wear Edit” for Harris Scarfe (video above).
-CP+B appointed Erik Sollenberg as its next global CEO (and current co-CEO alongside Lori Senecal.
-R/GA hired Angela Hannam as global chief talent officer.
-Art director Jake Van Yahres created a site called “Face Terror Together” in the wake of the Charlottesville events.
-Brooklyn-based creative agency Madwell is expanding with a new Denver office.
-New York-based production company The Collective @ LAIR added Laurence Thrush to its directorial roster.
-Creative content company Alkemy X expanded its management team with the hiring of Katharine Starsinic as director of client services and operations and Jay Halbert as senior vice president, finance.
Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.
While many things are likely to blame, one of the biggest may be the transparency issue lurking behind mysteriously vanishing U.S. agency revenue. Holding company revenue in North America has been flat to down in recent quarters, running well below increases in U.S. gross domestic product and media spending. It’s a trend that started the third quarter of last year, just after the Association of National Advertisers issued its report from investigations firm K2 on media transparency.
“There is at minimum a coincidence between the timing of the release of the K2 report and the sudden deceleration in U.S./North America organic revenue growth for the holding companies, which began in the third quarter of last year,” says Pivotal Research analyst Brian Wieser. “It’s hard to believe that it hasn’t had some impact in terms of clients looking to tighten up contract language. This is reinforced by my conversations with marketers who have only recently learned about how their contracts have allowed for agencies to generate authorized but undisclosed markups. But I also think that a slowdown in spending on media from large marketers is at play, as is zero-based budgeting.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Sketchers promotes its You by Sketchers line of women’s shoes with scenes of various women looking incredibly happy and fulfilled as they go about their busy days (while, of course, wearing You). Pro golfer Jon Rahm helps TaylorMade hype its “weird in a good way” 5-layer tour ball. And Kohl’s once again positions itself as an affordable fashion destination with a sale that’s “all about the jeans.”
Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.
While many things are likely to blame, one of the biggest may be the transparency issue lurking behind mysteriously vanishing U.S. agency revenue. Holding company revenue in North America has been flat to down in recent quarters, running well below increases in U.S. gross domestic product and media spending. It’s a trend that started the third quarter of last year, just after the Association of National Advertisers issued its report from investigations firm K2 on media transparency.
“There is at minimum a coincidence between the timing of the release of the K2 report and the sudden deceleration in U.S./North America organic revenue growth for the holding companies, which began in the third quarter of last year,” says Pivotal Research analyst Brian Wieser. “It’s hard to believe that it hasn’t had some impact in terms of clients looking to tighten up contract language. This is reinforced by my conversations with marketers who have only recently learned about how their contracts have allowed for agencies to generate authorized but undisclosed markups. But I also think that a slowdown in spending on media from large marketers is at play, as is zero-based budgeting.”
Cindy Gallop has a few choice words for certain men. This includes the now-ex Google employee, James Damore, recently fired for his claim that hiring to achieve diversity means sacrificing standards.
“Diversity raises the fucking bar,” says Gallop, an ad industry consultant and founder of IfWeRanTheWorld.
Her fighting words are emblazoned on a new ad campaign from Pinterest, “Right the Ratio,” that launches on the platform Wednesday, and she’ll say the same thing to anyone who will listen.
(TrendHunter.com) The ‘KITMANA’ convertible wallet is a customizable piece of equipment for travelers that will provide them with a way to carry all of their essentials without having to worry about…
In internal emails, Gerard Baker described the draft of an article about the president’s rally in Phoenix as “commentary dressed up as news reporting.”
The president’s angry condemnation during a campaign-style rally heightened the fear that verbal attacks on the press could lead to physical attacks.
Livraria Cultura, in association with Rio de Janeiro’s city hall, developed a new concept of wagons, calm and exclusive for you, who wants to board into great stories. Learn more at: www.vagaodacultura.com.br
Campaign to encourage reading. We created a special subway wagon so people could read in it.
Mark Finney is leaving ISBA as director of media after 17 months and Steve Chester will replace him as the trade body for advertisers seeks to beef up its digital expertise.
A malemolência Zuckesta com o Onavo, VPN comprada pelo Facebook, virou notícia no episódio dessa semana no Tecnicalidade. Também comentamos de uma nova tecnologia da Qualcomm para rastreamento facial, do anúncio do Nokia 8 e da contínua investida da Netflix em conteúdo original. Também nesse episódio, Rafael Silva cita como é legal ter um cubo […]
> LEIA MAIS: Tecnicalidade 055 – Zuckerberg preso amanhã
Através de sua conta no Instagram, nesta quarta (23), Elon Musk compartilhou a primeira roupa oficia da SpaceX. A roupa é parte do projeto em parceria com a NASA, com foco em pesquisar e produzir novas tecnologias que possibilitem viagens para Marte. A estreia do vestuário deve ser em conjunto com os lançamentos da empresa […]
> LEIA MAIS: Elon Musk revela primeira foto do traje espacial da SpaceX
Machine learning da empresa está sendo um poderoso aliado após os protestos de CharlottesvilleBom
> LEIA MAIS: Google quer usar algoritmos para combater crimes de ódio
Se você está feliz bata palmas. De preferência, muitas.
> LEIA MAIS: Medium irá remunerar autores baseado em quantas “palmas” ele recebe
Usada pela primeira vez no Twitter, a criação se tornou uma poderosa ferramenta de comunicação
> LEIA MAIS: #Parabéns: a hashtag comemora 10 anos de vida
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